Personal branding on Reddit means showing up as a real person, not a brand. Keep your blog account separate from your posting username, and focus on genuine connection since Reddit communities reject commercial pitches.
Chapters
I think one of the big things, especially if you're coming in and you already have a food blog established, is to really show up as a person and not as a brand. And so I would say that would start with making your username. I would not recommend making your username the name of your blog. I actually, I have the username for my blog held. I do have that, but that's not the account that I post under. And so really, you want to be a person first. And that's really what I think the community of Reddit is really all about. They're kind of anti consumerist, a little bit. Anti establishment a little bit, I think. And they really want, like, a genuine connection, a genuine person.