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New podcast! Listen here: https://link.chtbl.com/fbp-481

Name: New podcast! Listen here: https://link.chtbl.com/fbp-481
Uploaded: 2024-09-24T16:54:30+00:00
Duration: 42 s
Channel: ChatFBP
Description: A short monologue arguing that email is a platform you control for maintaining direct relationships with your audience. The speaker warns that relying on…

24 Sept 2024 · 1 min

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0:42

A short monologue arguing that email is a platform you control for maintaining direct relationships with your audience. The speaker warns that relying on transient discovery channels (virality, search rankings) can lose audience access, while email lets you push content and build relationships over time.

Chapters

So, I mean, the first thing with email is it's the platform that you control the relationship with the audience. And so there's so many of these. If anyone's gone gone viral in any way and you didn't capture that relationship, you know, with the reader, then you realize, like, oh, I was missing out there. Or even if you had search rankings, Right. That dominated for a long time. And then, you know, Google at some point decided, like, actually, we're going to give that slot to someone else. And you're like, hold on, my article is just as relevant as always. And they're like, yeah, well, you know, times have changed. And so with email, you have that ability to push content to the reader, and, like, you can build up that relationship over time.