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But what I've done is I've created like a whole, like, opt ins for every possible category on my site. And then each one is like a a sequence that offers a discounted rate on a recorded relevant class to that topic. So somebody might opt in for my, like, five top Thai recipes, which is going to come out over five days. And during that time, they're also going to be getting pitched through those emails, like a 50% off discount of a recorded Thai cooking class I have. And, you know, even though, like, it might be a very low ticket sale, I've created a lot of, like, kind of order bumps and upsells so that the average person who purchases that is also tacking on a few other things. You know, like sometimes somebody will go through one of those opt ins and I wake up and it's like somebody spent 200 on that or whatever.