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New podcast! Tune in here: https://pod.link/1014116331

Name: New podcast! Tune in here: https://pod.link/1014116331
Uploaded: 2024-10-08T17:04:58+00:00
Duration: 45 s
Channel: ChatFBP
Description: A short transcript excerpt from a YouTube podcast episode (uploaded by ChatFBP) where the speakers discuss social-media strategy for a recipe-focused…

8 Oct 2024 · 1 min

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0:45

A short transcript excerpt from a YouTube podcast episode (uploaded by ChatFBP) where the speakers discuss social-media strategy for a recipe-focused business. The speaker argues Instagram yields low direct traffic and click-throughs for their model, serving mainly as a brand/vanity channel, while the team prioritizes SEO and driving website traffic instead.

Chapters

But saying no to, like, wasting a lot of time on Instagram, where that's not a big return on investment for our particular business model. We don't do a lot of affiliate sales or trying to sell products or that kind of thing. Like, we really focus on our recipes. And these days, Instagram is not providing a lot of traffic or clickovers. It's a great way to show your brand. It's a great vanity metric if you want to build it really high. And I know there are a lot of people who make a really great business model around, around Instagram. But for us, we've been focused on SEO and website. So for us, that hasn't been a great, you know, use of our time. And Alex has been really good at saying, well, let's not waste time on it.