Our March Coaching Call is here! Members can watch on FBP.

I think it's smart to think about what is going to be most helpful for the person who's coming to our site. That's always what we start with as we're having these conversations is not what's working from an SEO perspective. You need to know about that. It's important to be aware of that. But the thing that we always start with and then we filter it through SEO questions we always start with for a human who's coming to the site they're consuming this content. Is this going to be helpful for what they're trying to do? Start with that and then it's wrapping around the best practices from an SEO perspective. You have good links, internal and external. You're no following when you should no follow. You have videos that are correctly marked up. You have your recipe card. You have a fast loading site. All of those things are very important. But the most important is to what degree are people going to have success with this content if they consume it.