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Well, I think that there's very specific things that all food bloggers should be doing and we can break them down very quickly here. We first we have to optimize for structured data. That's not going to go away. It's possible it goes away in a couple years when AI gets really good. But at least for now, you know, we really have to make sure that we've got the recipe schema, the how to schema, the FAQ schema, the entity markup, the webpage schema as it's called, really dialed in on most of every opportunity that presents itself. We also really have to showcase our eat as much as possible. That means authorizing, you know, optimizing our author bios, really focusing on pushing our credentials out both physically on the side and whenever we're attending, you know, something like this, a podcast or in person, showing our expertise in that specific niche as much as possible. We, you mentioned it as well. We want to create unique experience based content. We want to show our personal cooking experience, we want to show maybe a little bit of story driven content.