Surprise! It’s a 2 podcast week! Listen here: https://link.chtbl.com/fbp-480

You have a following on Instagram, on TikTok, you have an email list, you have a blog. And you want to start thinking about how you can be a marketer. And instead of just trying to get traffic, you are trying to get people to join your community, to become a subscriber. You're changing your strategy a little bit. What you want to do is think about what are the steps that people take and how do you make that incremental. So instead of just pointing somebody to say like hey, you should buy this really expensive thing and the only time that they've ever interacted with you is like consuming free content on Instagram, there's probably something in the middle that allows you to gain a little bit more trust and has a little bit more of an appropriate kind of stair step approach where maybe they're putting their email in and that's the next level of kind of trust and exchange that happens. And with them putting their email in, what needs to happen is you need to deliver them really valuable content.