A speaker recounts how, after receiving their grandmother's compilations of church and handwritten recipe books, they spent a summer reflecting and decided to pivot career directions. They noticed contributors had submitted their best/celebratory recipes and concluded there was audience interest; in fall 2020 they adopted the tagline “Vintage Recipes for Modern Cooks.”
Chapters
It took a turn. The world took a turn, and I knew I needed a pivot. And so I spent that summer really thinking about it. And my grandpa had recently given me my grandma's old recipe books. So these were those church cookbooks that they use for fundraisers, the spiral bound. You know, everyone contributed a recipe, and he had given me those. And then her recipe binder, which were full of typewriter recipes and handwritten recipes, and really just a treasure trove of, you know, these recipes she'd made for years. And so I got to looking through those in the cookbooks and thought, you know, these women, mostly women who contribute these recipes, these were their star recipes. These were the recipes that they fed their families that they had for holidays. Like, no one wanted, you know, to try. You know, you didn't want anyone thinking you were a bad cook, right? So you submitted your best recipes. And so I got to thinking what, you know, great recipes these would be and that there would possibly be an interest. And so in the fall of 2020, I pivoted, and I came up with a new tagline called Vintage Recipes for Modern Cooks.