A content creator explains why they prioritize search-friendly content over Instagram trends, even though viral posts help. Their cottage cheese bagel post from 1.5 years ago still drives more traffic than anything else they've made.
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I don't tend to create just for Instagram. I pretty much will only create something if I feel like it'll do well on my site. Site or has, like, some sort of search volume, like, a little bit. But I do find that things that go viral on Instagram, I always end up ranking well for and even maybe ranking well, like, ranking for terms that I didn't think I would. So, for example, cottage cheese bagels. I went viral for those, like, a year and a half ago. And to this day, that's my number one blog posts. When the search volume, I don't think at the time, I wasn't like, this is like, the best, you know, search term. I'm gonna go after this. So it kind of worked out that way.