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So basically when you post an Amazon affiliate link, just as normal in Instagram, it opens up Amazon within the Instagram app. And a lot of times people aren't actually signed into their Amazon account. So they're less likely because there's all these steps they have to take. They have to sign in, they have to link, you know, payment, whatever. There's all these steps. They're less likely to go ahead and make that purchase right then and there because you're still in the Instagram app with a deep link. What it does is it actually takes them to their Amazon app. So when they click on your affiliate link and you're using a deep link, it takes them to the Amazon app where, where they're already logged in, they already have their payment info. It's a one click experience for them to be like, wow, I loved those shorts that she was wearing. I want them, they'll arrive by tomorrow. Boom. And so it's like basically I think three to five times more likely that someone will make that purchase or it will convert if you are using a deep link.