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Tune into this week’s podcast here! https://pod.link/1014116331

Name: Tune into this week’s podcast here! https://pod.link/1014116331
Uploaded: 2025-09-09T16:54:58+00:00
Duration: 30 s
Channel: ChatFBP
Description: This YouTube podcast episode (uploaded by ChatFBP) includes a practical discussion about defining a brand niche, especially for food businesses. The…

9 Sept 2025 · 1 min

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This YouTube podcast episode (uploaded by ChatFBP) includes a practical discussion about defining a brand niche, especially for food businesses. The speaker outlines a three-step narrowing process: start with the broad category (food), move to a subcategory (e.g., healthy food), then identify ultra-specific differentiators that set a brand apart from competitors like Whole30.

And I'm going to talk about niche first, because I feel like this is such an underrated component of your brand that people are often like, yeah, I know my niche. It's food. And I'm like, well, it's not really food. Like, we've got to go deeper. Like I was saying earlier, I usually with our clients, what we do is it's kind of a three step process. So obviously, you've got your, your food is your main category. Beyond that, maybe it's healthy food. And then beyond that, it's like within healthy food. Like, what are the things that make you unique from Whole 30 or another, like, healthy food brand? Really get extremely specific about that.