Molly Thompson from What Molly Made talks about what she'd tell her younger self. Focus on what your audience needs, not trends. Ask good questions, trust the process, and be patient while you figure out your recipes through trial and error.
What would be the advice that you would give to your past self, knowing what you know now?
I would tell I would oh, gosh, this is hard. I would say focus on my audience and ask good questions and create for them and not for what I think people want or what I think is popular or what I should be doing, because other creators are doing it. And I think I would tell myself to just, like, trust the process, because I think along the way, I've really honed in on, like, my recipe development and my approach to recipes and development, which I think my audience really appreciates. And I don't think that that comes without just trial and error. So to be patient with myself would.