Your LinkedIn headline should follow this formula: "I am a [role] that helps [specific audience] achieve [desired result]." The speaker uses his own example: "co-founder of Searchable – I help ambitious businesses drive revenue from AI search." A clear headline lets your ideal customer recognize themselves instantly.
The single most important part of your profile. This is your LinkedIn headline. You really need to give people an understanding of who you are and what you do. The formula that I teach: I am a— insert your role— that helps a specific audience achieve a desired result. So my headline today is co-founder of Searchable. I help ambitious businesses drive revenue from AI search. And when I started my first company, when I was running a digital marketing agency in my 20s and it specialized in luxury brands, my headline was founder of digital marketing agency Verb Brands helping luxury brands attract high net worth individuals. The purpose is to make your ideal customer immediately self-identify themselves.
