LinkedIn lets you add custom buttons to every post that link straight to your webinar, sales event, or lead magnet. Route them to a landing page that captures emails, turning your regular posts into lead generation.
When I teach people how to do this, I'm always surprised at how few people know these actually exist. Custom buttons. Every time you post a piece of content, this custom button will show up, creating the opportunity for someone to get in touch with you. And that is potentially thousands of times that you could push people straight into your funnel every single day. So my personal advice is to direct this through to whatever is the most important part of your business or the best lead magnet that you have in your business. So if you have a webinar coming up, drive people to that. If you're running a sales event, push people into that side of the business. But whatever it is, make sure that you are sending them to a page that will at some point ask for their email and gives them an offer that is so good, but they don't hesitate to give you their email.
