S1 Ep10: Day in the Life of a CEO (VLOG)

Morning.

Today is particularly complicated and busy day today. Lots of different things happening today, so I'm gonna try and walk you through the whole day. It's like 7-ish now. I'm up early because I wanna go to the gym and then I want to get into town. I have a meeting with Eric Partaker, who is the CEO coach, who we're doing a session where he's helping me with my goals. I'm helping him with his goals. And Lord help me, we're then moving on to— we've got a big team from the US and the north of England coming down to help us build like our new newsletter system for the business. So after that, we're going down to do a live call for my personal community. So I have hundreds of like 7, 8-figure entrepreneurs. I effectively do group coaching for. And then this evening we are hosting Sahil Bloom at a live event to 1,000 people. Um, so I will be asking Sahil about his new book, The Five Types of Wealth, which seems like it's sold, you know, crazy amount of books effectively. Anyway, so we, we're going to give Bryan Johnson's Longevity Mix live. This is not an ad. I've never tasted this before, so let's see how it goes. That's actually quite nice. So yeah, so today is going to be full-on. We're going to go to the gym now. I built the gym in the house predominantly because it's a time thing, but as things go on, as I get older, as I am involved in more businesses, I have to get up much earlier than I used to, and I have to work out in the morning, otherwise it's not going to happen because the day is so crazy. And so let's get into it. I just think it's important now to try and exercise at least every day. That's why I built this at the back. It doesn't get in the way of everything else. So this is it, super simple. I literally will do like 45 minutes, an hour in here almost every morning now. These shoes live in here permanently because the idea of having muddy shoes in the gym would just piss me off. And so it's a little bit OCD, but that's fine. I never actually want to work out ever. I want to play sport all the time, but I can't exactly have my friends here to play sport in the morning, so you got to work out yourself, basically. I'm not motivated every day, and certainly not to work out, but it is one of those things that I've said to myself now, I'm going to work out for at least 45 minutes every single day. It took me a bit of time to work up to that, and I don't think I'm the fittest person in the world. But 45 minutes either on the bike or on the treadmill or like a little bit of a workout. That's the, that's the goal. I had James Smith on the podcast last week and James Smith and Chris Williamson have this brand, Nutonic. This is not an ad, but it is actually really nice. And so he sent me a crate of it. So thank you, James. I actually was asked so many times, like, what does my workspace look like? And I think this is quite funny. So the rest of the house is like super well designed. Louise spent forever designing the house. I think it's great. This is the office. There is nothing here. Everything is just like strewn on the floor and I just work here. My wife was like, it's such a shame that you work here because your office is so horrible. But that's the point is that often I will literally wake up come down here and do an hour and a half immediately. And it's just perfectly functional. This is a great realistic example, right, of a business plan. I've never used this whiteboard since. I used it once on the day, and it was because I had an idea for an education business. I drew it on here. I never did one more plan, and that business is fully functional. It makes millions a year, and I never had a business plan. I never will have a business plan. That was the whole business plan. Look at it. Creator Academy, Creator OS, and cohort model. How wild is that? I am actually going to shower now, so we're not going to get that on the camera. Anyone wondering why I'm wearing this in the same coat, it's simply that I live in London and it's always absolutely freezing. So we're on the way to have a meeting with my friend Eric, and then we have a company coming in to help us understand, plan, think about, draw out, map out our marketing funnels. So like all the different pieces of content, all the different landing pages, all the different campaigns. It's a really interesting day. Like today is a day I've been looking forward to for ages. So I've invited Eric along because Eric and I are looking at launching a new business together, and I want him to learn and be part of the thinking today. Eric is a guy that I met years ago who effectively reached out to me on LinkedIn and was like, hey, I can see that your personal brand is growing, can you let me know what you're doing? And I was like, oh, it looks like you, you're growing, can you let me know what you're doing? And we ended up just becoming two people that were on a similar mission. And very early on in our relationship, we were like— came up with this sort of phrase, 1 1 3. And it was simply the premise that by two people who are ambitious and who are chasing the same goal, we're going to say, I'm going to work and support you in everything that I do. And we've done that now for 2 years. 2 years of building, you know, personal brand publicly and building a profile and posting content and so forth. Like last month the top 3 or 4 people on LinkedIn was like myself, Eric Partaker, Bill Gates, and Barack Obama. And so from 2 years ago, relative obscurity, to now, he is a guy that I'm like, I am going to help this guy as much as I possibly can because I know that he's going to do the same thing for me. And so today we're going to have coffee and a bit of breakfast with him first, talk about priorities for the day. It should be a fun breakfast.

Sit in here. Harry, how you doing, man? Yeah, very good. I need at least 3 more people on the team.

Product, marketing.

Will you eat something, Jerry? Nothing? A little tiny pastry? So we've just had our first, like, morning session, which has been like understanding how all of our customers find our business and then how to send customers information and data that they actually want to see. So for example, if someone comes to my newsletter, they want to learn about growing a business, or they want to learn about how to build a digital product or grow their agency. I don't want to send those 3 people the same content, and so the whole point today's session is to actually work out like the matrix. It has been fascinating this morning so far, and so looking forward to getting into it. Good to see you. Would you like coffee, water? Eric is one of my best mates, but also we work together loads on lots of different stuff, from growing our personal brands obviously to now collaborating on new business together. Our businesses at the moment kind of run in tandem in that he runs the CEO Accelerator, I run the Creator Accelerator. We basically do everything in lockstep. And so we would want to do the same thing for his stuff. At the moment, we're very lucky in that, one, we have big audiences that are highly engaged, but moving forwards, if we're going to be running them and multiple other cohorts, then what we need to be doing is like lead magnets and lead flows, evergreen, always continuously into the top end of the funnel. And that's what we're talking about today. It's like how we take people from the top through to segmented personalized first. The main challenge that like most business owners are struggling with is lead generation. And so initially business owners will then spend a huge amount of money on trying to acquire leads into their business, but that's really expensive obviously. And so what would be better is if you were to use content to bring people into your like ecosystem and your content and so forth, and then you're able to segment people based on their interests. And so today we're doing that. We're working out like if someone comes in, they want to learn how to grow their audience, they should look at my Creator Accelerator. But for them to get there, they might not be ready to buy on day one. So I want them to find us and then get information about audience building and so forth before anything else. Like, I don't want to have to hard sell people day one. And helping people— I mean, this is the problem with doing so many different things. I'm trying to literally have lunch and review a pod that I did with James Smith last week. Which is awesome. It is quite hard to context switch quite often. It's like absolutely critical to have the right people around you who take on the vast majority of the work. And so I trust the team that they've put this together and so far zero changes. So yeah, yeah, like we look way too happy for these titles. See you all next week, right? We got a couple days together. All right, really good to meet you. Thanks a lot.

Be in touch.

It's great finally meeting you.

Yeah, absolutely.

And that was, um, fantastic. Great. So we've literally just finished the workshop for today. So the guy who came to deliver the workshop for us and my friend Eric Partaker have just left. I'm now actually just about to do a live call for my own community, the Creator accelerator, which will be about an hour, which is a Q&A, and take all the questions and answers on like how to build the personal brand, how to convert traffic into demand. Haven't done an in-person workshop for years and years. I am very much in the mood to answer and talk about any questions on segmentation, personalization, automation, anything to do with email flows. Like, I feel like I'm the most knowledgeable I've ever been right this second. The thing is though, with X you might as well post whatever you're posting on LinkedIn onto X. It won't have a huge amount of change. Thanks very much, have a great evening, whoever is there this evening. Can't wait to see you, take it easy. Right, so we are on— we're on 5 PM. I don't normally do days like this. This is a pretty intense day. So we've done a full workshop, we did gym in the morning, we did breakfast meeting, we did full workshop. I just did a live hour to the audience where I basically talked about how to generate traffic online, how to optimize, how to, you know, turn traffic into revenue, turn traffic into subscribers. Very, very good call, really good response. Um, and that's like my community, so like they're always so lovely towards me. And then now I will be heading to South Kensington and we will be doing the live talk with Sahil. I think there's somewhere like 500 to 1,000 people going. I actually don't know. Am I nervous? Little bit nervous maybe. I just want the evening to go so well for Sahil because his new book is incredible. I think we go on stage at 6:30, so we got to go. Lock in here and have some beers instead.

Sounds way better.

Sorry, Sahil. Sahil, I can't take it. I've just gone for a lager with the team. So just arriving in South Ken. Like I say, it's been a very long day so far. I think it's like 6-ish PM now, so we're just going to rock up to the event. I suppose the key, I think, when you're interviewing someone, especially like in a live format, is trying to actually let them tell you their story. Like, this is not about me tonight. I am literally the host. And so I've obviously done hundreds of podcasts now, and the key is just trying to give the audience what they want. And so I want Sahil to tell us his story, his challenges, how he became who he is today. The thing I am actually a little bit nervous about is that, as everyone knows, I run like a community called the Creator Accelerator and the Digital Product Accelerator. And a lot of those people have flown from around the world to come tonight to see me as well as seeing Sir Hill. And so, you know, I've been working with them for months and months. I've helped them build their businesses. I've never met them in person before, and so I'm a little bit nervous about meeting them. I actually can't wait. It's gonna be a lot of fun, obviously. But again, just want to make sure that we put on the best show physically possible, then maybe get a beer afterwards. Hi, folks. Ah, my friend, how are you?

Good to see you.

Thanks for having us. Oh, hi folks.

Long day.

Jesus, a lot of speaking today.

Look at that.

The room is a lot bigger than I thought it was going to be. I thought originally we were only speaking to like 20, 30, 40 people. Someone told me yesterday we're speaking to a couple hundred, and now I arrive here and it's actually massive. So we're going to be coming on here with Sahil in about 40 minutes' time, and hopefully we put on an incredible show for the people who have come from all around the world to see us. So I'll see you afterwards. The nerves, when do they stop? Tomorrow we have 3 podcasts. We're launching the Creator Accelerator tomorrow as well.

I think just 2.

2 pints? 2 pints would be fine. One before. One after. One after. They are on to mention fertility and my dad, so like that will make me quite emotional. So I just don't know if—

I don't know what's—

because it's obviously part of his story, but it's also my entire life right now. So if I skip that, that's why, just so you know. Yeah, yeah, yeah, I'll give it a good go, but I mean, you know. Hey, good to see you.

Have you seen the room yet?

I have, it's very cool here, isn't it?

The balcony is cool. Yeah, very cool. You must be so military now. You've done so many events. Yeah, this is like— yeah, no problem.

Team me up.

Yeah, set me off. You're most welcome. Great shot. Can you hear me?

I've got a beer on the way, so have a quick beer, then we'll be fine. But I feel good. I mean, actually, for me, this is quite funny because I only met Sahil maybe a year and a bit ago in Montana, and I feel like, as I will say tonight, very life-changing weekend. And I left my business soon afterwards.

Just how we met, like, you should have— oh, which I haven't listened to. I feel like the best ones. The moderator has like opened with like how we kind of originally connected to like create a level of intimacy. I think it's great. It's such a good—

Yeah, for sure.

It's like, I mean, if I'm talking about in the book, like life transformation and like impact of these ideas.

You good?

Yeah, I'm good. Yeah. Right.

Let's get it.

This is your last one.

Last one. Is it?

Korné vai cum tomorrow morning. Thank you very much. Welcome this evening, and please can we get a huge round of applause for someone that has actually changed my life, Sahil Bloom. I said to you, I was like, I want to grow and build my business to a billion-pound company, but I was like, it's killing me.

And you said something like a quip, like, I'd rather be a time billionaire.

And it became a concept that you talk about now.

So how do you think about that nowadays, and how should other people be thinking about the fact that they have so much ahead of them and so much opportunity in time.

When you're 20 years old, you have about 2 billion seconds left in your life. If you're 50, you have about a billion seconds left. It is the recognition that time is your most precious asset.

So— My wife and I have been struggling enormously with fertility in the last couple of years. To the point where I would say it's probably the worst experience I've ever been through. And you were the first guy I'd ever seen online talk about fertility, which I thought was quite cool because I think I found it the hardest thing I've ever navigated, ever. Firstly, thank you from my wife and I for being so transparent and being so vulnerable.

You talk about that journey with us.

I mentioned it earlier, my wife and I had struggled for 2 years to conceive. Every single month, anyone that's been on that journey knows, you know, every single month building up towards this one moment, the letdown, the tension around that. And within a few weeks of getting back to the East Coast, we found out that my wife was pregnant. I'm not a particularly religious person, but that was one moment in my life where where I just felt like God had winked at us. Like something fell into place and everything in your entire life falls into place as it should. And that has changed my life.

Ladies and gentlemen, I want you to give a huge round of applause to the newest New York Times bestselling author, Sahil Bloom.

Thank you.

Thank you so much. Thank you. Can we just take a quick picture? Ah, thanks dude. Killed it. Thank you, brother. Oh, hi mate, how are you? Nice to see you. I'm good, how are you? Yeah, I'm very good.

Hello.

Hi, how you doing? Good. Thank you, how are you? I got mine off of the unicycle again. You ain't the only one. There you go, thanks very much. It is 9:15. I am absolutely exhausted. We've just finished the show. I feel like it was a good success. Everyone seems to say it was great. I thought— felt like I was watching a show, as in like when you're up there yourself, you are still watching the speaker. So yeah, very good. 9:15, probably gonna call the day there unless I can convince my team to go to the pub for a beer. So I'll see you next time. Don't know if we will. Aye, aye, aye.

He's next to a lift with a caption every single moment of my day today.

That's great, that's what we need. He's like terrified.

Tom was in my bathroom at 7 AM this morning.

Britney bitch. Is this when I'm going to get asked by Diet Coke to do an advert? Fuck all that sound guy, eh? Didn't land, didn't land. Cool, cool, cool, cool, cool.