A New AI Gold Rush Just Started. Don’t Miss This One. (+4 Ideas)

This is a one person business that can easily make like 80 grand a month. A thousand percent. There's these companies that are coming to market now where the AI avatars can hold physical products in the video.

And that's a big deal. That wasn't possible until recently.

Traditionally it was like I would go, I would hire a creator. I used to pay them $100 per day. If you wanted to generate 10 different ad variation, that's a grand.

So unscalable.

It's unbelievable, man. In contrast, now I can go and I can generate a thousand different pieces of creative with 10, 10 different people. You're just a curator. You're just like picking the winners. Over 60%. B2B businesses run a webinar every month. Perfect. You now have all the leads you could ever want. It's four grand. And it's like literally all you're doing is. Transcript Claude Canva.

I have to hear about this Shopify idea.

So we've been experimenting with AI avatars for a long time.

What do you mean by that?

So AI avatars are like, hey gen. They're like ARC ads, basically. Like, it's like a human that, like, you know, UGC content. Traditionally it was like I would go, user generated content. User generated content. I would go and I would hire a creator. I mean, I would pay them. I used to pay them a hundred dollars per video. Like, it's crazy. We'd send them the physical products and we'd be like, all right, here's the script, right? They read the script one time. No variations. Like, no. They just. That's it. Then we would take that and we would run ads on it. So like, if you wanted to generate, you know, 10 different ad variation, that's. That's a grant.

So unscalable too.

Unbelievable, man. It unbelievable. And so like, there's all of these companies that came into existence where it's like they had creators on staff that were like different, you know, and basically like it was just like a ugc. Like farm. Yeah, Farm is really what it turns into. Yeah, yeah. Where this idea comes from, the origin of it is just recently there's these companies that are coming to market now where AI avatars can hold products. They can hold physical products in the video.

And that's a big deal because we've had AI advertised for a couple years now. Avatars. That wasn't possible until recently.

Exactly. So like one of these companies is make ugc. AI is an example of them. What they do is you basically upload, you pick a Creator, like, from their catalog of creators, you know, their AI avatars. And then you upload photos of the product, and then they go and they basically, like, make this composite of their creator and the product. And so this person can literally, like, talk about the product that they're holding in the hand. So let's break down what's happening here. So I used to have to go, and I would have to find creators. I would have to go, I would have to send them the product. I would have to harass them to actually get to shoot the video. Right? Like, with the products, because they're just weren't running a real mailbox, but they.

Haven'T got it yet.

Exactly, exactly. And then I would only get one variation of the script. Like, so I can't do hook tests. I can't do all of this other stuff.

So that whole thing just took half the time. You're like, great. This sucks. You sucks at it. Perfect. This sucks.

This sucks. I just did, you know, I spent three weeks or two weeks getting this done. I did that with 10 different people. Like, think about the time that's invested in that. And I dropped a grand. And one of them out of the 10 hit, right? Cause that's always how it is. All right, so in contrast, now I can go and I can generate a thousand different pieces of creative with 10 different, you know, people. So a hundred different hooks. I'm testing a hundred different scripts, and they're holding the product. I don't have to mail any product. And that's what you can do now with these tools. That's like, where this idea, like this, the origin of this comes from. So the angle I think you go after, though, is. And let me show you the data on this because I think it's really, like, insightful to see the search volume increases for AI. Yeah, that's it. Okay, so this is the search volume for this. So. Oh, wow. You can see this here. Since this time last year, it's gone from 1600 in search volume a month to 4300 in search volume a month, over a year. So Forex. It's Forex. Chris. Yeah, I'm over here and I'm like, all right, this is a huge problem. Who has the biggest problem? Like, brands that they need the creator to hold the thing. So I'm gonna go and I'm gonna make an agency, and all we specialize in, it's gonna be in those, like, these consumable products, right? And so how do I supplement?

Gummies, supplements, all of them. Okay.

And so then I would be like, okay, cool. Like what percentage of e commerce is supplements? Just to like understand, you know, the size of this market. All right, cool. So E commerce representative supplements, it's 8.4 million. Yeah. You know, 15% of e commerce sales is supplements. So that means that 1 out of 10 e commerce companies are supplement brands. So if I cold email 10 people, one of them will be a supplements company, right? Yeah, that's kind of the.

And it's a great category because the margins are high and it's recurring. You like, you get to have your cake and eat it too.

Exactly, exactly. So the business opportunity here is you basically go and you say, hey, like we'll make ads for you, Facebook ads. And the meta around this is that Facebook has gotten so good at targeting the people that are most likely to make the purchase that what the best brands are doing right now is they just do broad targeting on Facebook. And set up a conversion event. Exactly. And set up a conversion event for the like payment action. And then all they're focusing on is the ad creative. Like they go and they like, how do I test 100 pieces of AD creative a month? And so what you would do as a, as a service provider for this business, for this, this AI avatar, UGC for beauty E commerce. Sorry, sorry. For supplement e commerce brands, you would go to them and be like, hey, I'm going to make you, you know, again, we'll just say 25 pieces of creative a week. We're going to do all the research on hooks, we're going to generate all the videos, we're going to do all the edits, we're going to deliver that media to you. And then you just give us a dashboard of like, you know, showing us what's working and what's not. And then we'll just like learn from what we do. So every week you get a delivery of 25 videos and then we go and we make the next 25 based off of the high performers. You don't even run the ads channel. You don't do anything else. You just offer that deliverable, super simple. All this can be done. I mean this is a one person business that can easily make like 80 grand a month, like a thousand percent. I guarantee that they could do this.

And they don't need to fire their ads agency. You're not really competing with them.

You're helping them by competing with them whatsoever. You're providing value to them. All you're doing is just giving them, you know, more creative for them to test and the creative, maybe it's not as good as if they go hire a human, but I don't care about that. If I test 100 three are going to rip three. Three are, I guarantee you three are going to outperform the rest of them. And then those three, I then go to a creator. I'm like, okay, creator, I already know this is a winning format. Remake this human, like make this better like with, with your skill sets that you know, so they have a, you know, whatever creator that they work with regularly or maybe they're on staff already. They go and they recreate those best performers. All you're doing is just making more surface area for this learning to happen for this category.

So oh my gosh, I've never reached out to you.

Super simple again. It's like go find e commerce companies that are selling supplements. Figure out who the founders are. What's great is like a lot of these companies, like Maybe they do 10 million a year, but it's like five people. You just email all five of them. You're like, cool, I made you some ads. Here's five examples of the ads that I can make for you. Right. I already did research on like what are the pain points that your product solves. Here's literal actual ads that are in a Google Drive folder. You just open this Google Drive folder, you're going to see five ads of the, of the hundred that I can make. You know, the hundreds a month that I can make.

Yeah. What's great about these guys is their biggest budget outside of the actual product that they're making is ads. Like they're marketing. These supplement E commerce brands are spending like double digit percentage of their revenue on ads. And so one framework is like, Hannah, I want to sell people that don't like that aren't already running ads. No, you want to find people that are addicted to ads because they're addicted to ads. And like it's a bigger market. Like you're not going to convince people to start running ads. You want to find people that already know that ads work and offer them something better 100% real quick. Please subscribe to my channel. I know it's kind of lame to ask, but it means a lot.

Thanks again. They're doing this already. You're just doing it at a scale and a volume that they want is cheaper and it's faster. And like again, this is like you probably charge 5k a month for this easily, if not more. Like I know there's agencies that charge like 8 grand a month. For like 10 videos, dude.

Like, are you kidding me?

Yeah, I'm getting 10 at bats. Like, think about that. Like, I'm only getting 10 at bats. What happens if I get 100 at bats but I'm still hitting, you know, only 200?

Well, let's say one of the 10 is just a banger. It's going to be stale in two months.

100%, like, so. And that's why this, when I say, like a one per. One person can go and build this company, what I'm really talking to is like a single person can go and like, say, you wanted to make a million a year off this, right? That's 80 grand, you know, a month. So if you're doing five grand a month, you just need 16 clients, right? So you're just managing 16 clients every week. You, you, you deliver 25 by yourself. You can make 25 ads in two hours. Yeah, right. So let's just break that down. So 16 times 2. So you're working 32 hours per week, you're making a million a year. And then all this turns into is like, you just make sure the deliverables show up. You make sure you, like, provide what you're promised, right? Et cetera. And like, this is again, like a very simple, easy business that somebody can go start. And you're using the AI automation. Like, you're using this, like the N8N stuff that, you know, the make.com stuff that you've learned, like to build out these pieces of creative, like doing the research, writing the scripts. Like, all that's just like where the AI can fit into this. The production process is where AI is like, most valuable. The job of the human is like, you're just a curator. You're just like picking the winners. Maybe you go and you generate 50. You're like, all right, cool. Out of these 50, what are the most, you know, what are the most. What are the best bangers? It's like, cool, here's the 25 I'm actually going to give to the client. And then Maybe there's like 5 extra that you're like, yeah, they're pretty good. So you throw that in as a kickback. It's like, hey, John, like, here's five extra this week, too. I threw some in there for you just because I thought they were all.

Right, because it cost me nothing.

And they're like, oh, my God, like, I just got this incredibly high value for this, right? And again, they. All they're looking is for that consistency and for something that it's the research piece, right? Understanding, like, the pain points of the customer and like, the product. That's the hardest part of this. But say you're building, like, you know, I don't know, like, what's it. What's a supplement that's good. Probably, like, going, going to go viral soon.

Like creatine gummies.

Yeah, like creatine gummies as an example. Like, okay, cool. What are all the. But I would niche down. I would be like, you know, maybe it's creatine gummies for, like, long distance runners that are women. Right, cool. Like, very specific category, but it's big enough that you go after it. So it's like, cool. What are, what are the pain points that creatine gummies solve for long distance runners that are women? And it's like, boom, here's this list of things. All right, now go scrape Reddit for quotes of people talking about taking creatine gummies for long distance runners for women. Sweet. I got these quotes. All right, now. Cool. Build hooks and content based off these quotes. Bam. Boom. I've got my scripts. I've now got this, like, whole agency built on the top of this. So, yeah.

Okay. You're kind of like an expert at finding ideas on Reddit. I would love to hear what your process is to. It's kind of like, you know, having a magic lamp and getting three wishes. And with Reddit, you can wish for unlimited more wishes. You can find all the business ideas you'd ever want. So you want to tell us what your secret sauce is there?

Yeah, it's not complicated. Like, I literally just use perplexity. Right? Like, I just use. I go to perplexity and I prompt something like, what are the main pain points, you know, med spas have and growing the business? Reddit. Okay.

Just the word Reddit.

Like, literally just that. You could do deep research on this too. So, like, using, like, you know, their, their deep research modes. But what this is going to do is it's basically going to go and scrape Reddit for, like, what is the. What are the things that are their problems? Right, Cool. Client acquisition and retention. Okay, can I do something around that? Maybe high operating and startup costs. Yeah, I don't want to do that. I don't want to get into the financing space. Staffing and employee turnover. Oh, that's interesting. They're having staffing issues. Could I build a staffing pipeline for them? Over reliance on discount platforms. Okay, that sounds like a huge problem. Like Groupon. So it sounds, you know, I take a Look at this. And I'm like, lead gen is hard for med spots.

Yeah.

It's immediately what I come to. I'm like, can I figure out how to do lead gen for med spas? And then I go. And I go down that rabbit hole and. And I start to identify. So like, what's the customer lifetime value of a med spa lead? And I start to understand, like, what's the value of this person? Right. And so they come eight, you know, we'll say four to eight times per year.

Wow. So insane. Which means you can charge a lot.

You can charge a lot. Right. And so it's like, cool. The number ends up being about five grand, right. It's like what you. I just know it off the side of my head. So you got five grand to play with of the customer lifetime value of that person. So if you get a lead for them at a thousand, you know, paying customer for them and like $1,000 a piece, like that probably works, right? Like, that's a roas. Yeah. You know, a ROAS of about 5x, which is pretty healthy. Yeah. Then I would be like, how do people buy, you know, you know, pick med spas that they go to, like social, you know what else? So then I'd be like, cool. Like we're going to identify the social. It's probably going to be Instagram, right? You know, it is already going to be Instagram or. And Facebook, like social proof and reviews. Okay. So immediately I think that's Google Maps and that's like, you know, social word of mouth and referrals. And you're like, oh, cool. So I could layer on a service where I do like, I encourage word of mouth. So like, can we make an incentive for when somebody goes to this place and if they post on social, we give them a discount or we like incentivize referrals, strong social presence. So maybe social media management is like a comp, you know, business we could build that's only focusing on med spas reputation and staff credentials. I don't want to touch anything in staff. So, you know, stay away from that facility standards and ambiance. Okay. So cleaning. I can still start a cleaning business for this company, right? So this is basically like how you can uncover, based off of the real conversations that people are having in these public forums, what are their pain points? Once I've identified the pain points, it's easy, man. Like building a business is easy. Once, you know, a thing that people hate doing and you come in and be like, you pay me. I Do this thing you hate. That's all a business. Yeah, yeah, yeah. Business is two things. At its core it is. You have something people want to buy and you can sell it, Right? Yeah.

And so you sell it by speaking to their problems.

Yes.

Their most painful problems. First, could you scroll back up to the top? Yep. One. One line that I read that I can't get out of my head is overreliance on discount platforms. Like, I. I prefer when I'm running deep research and I want to go really deep. I prefer chat GPT for that. So I would like niche down even more and I would take that and go to ChatGPT and find, like, I want you to tell me, find every complaint you can find. And like you did, I'll give it references. Go to Reddit, go to Instagram, go to Facebook groups, Facebook, Mark everything. And then say, find me all the instances of people complaining about over reliance on discount platforms as a med spa owner, Right?

Yep.

And then you can build your whole offer around that. Then, like, when you do cold outreach to these guys, it's not like, hey, would you like more leads? It's like, hey, are you sick of relying on Groupon too much and getting the worst customers in your community? And they're like, huh? How did you know that? You know?

Yep. And every one of them, every one of them is going to have that problem, Right? Yeah. Or at least half of them. Right. So half of the people you reach.

Out to, dude or Cody. What we could do is we could build an N8 nice template to go to Groupon and living Social and scrape every med spot ever run a deal. And then you cross reference with another automation, find the owner's cell phone number and say, hey, how much do you hate Groupon? Guess what. Me too. Your customers are worth $5,000. Would you pay me $300 if I found you a new one? You know, it's perfect.

Look at this. Rarely rebook. And even after positive experience, that's like what it pulls from Instagram and Reddit.

Yeah.

Like, okay, like, are highly opinionated and quick to leave negative reviews on the platform. So it's a terrible, terrible customer types. You could talk to that. Like, Groupon gets you terrible customers. I get you good customers. Like, there's literally your subject line. You probably get a 20% response rate and suddenly like you have, you know, a business. I don't know what this is. It's probably just like running Facebook ad. We could actually figure out what that is, though.

It could be a high level. It could Just be a wrapping a high level automation.

Yep.

Or you know what I'm saying?

Totally, totally. But you could. What are the demographics? What? Yeah, what are the demographics of people who buy Med Spa services? And it's going to tell you. It's going to be probably like 25 to 45 year old women. Yeah. 30 to 50, 45% of them. They're high income individuals. So you know, okay, when I see this immediately what I think is I'm going to target women that are 30 to 50 in the highest, you know, the top 5% of income with Facebook ads. I'm going to run Facebook ads to those people talking about each of the individual services. And then the other component of this is like, okay, I know it's like geography specific. Where do the richest people live in my town and how do I go and optimize the Med Spa Google Maps listings so that they show up better like in those areas. Right. And how you do that is basically you build like a good profile with like the keywords are in the name and the description and the service offerings have photos of the interior so it looks gorgeous. And then do directory listings. Right. So what a directory listing is is basically like you get the, the name, the address and the phone number. You take that and you go and you submit that to MapQuest, to Foursquare, to Yelp, to all of these websites that are direct, like you know, business directory listing websites. When all of that matches, you're then going to show up higher within Google Maps when somebody searches Med Spa near me when they're in their geography. So let's just like look at that right now. Right? Like we can say like Med Spa San Francisco.

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Now if I search that on Google, this is the Google Maps pack, right. This is a sponsored listing. And then there's three here that show up organically. These three get the majority of all clicks. Everything basically goes.

Yep.

So your job is to rank this higher. What I just told you. It's called local SEO. So yeah, questions around that I can try to answer?

No, I. If I show you what I have pulled up on my screen here. I have. I just went to my one of my favorite websites, trends.google.com typed in med spa. I think we've got a tidal wave on our hand. I mean, yep, med spots are blowing up like it's just all else equal. If you launch any type of lead gen business, you want to do it in a growing industry. I love just zooming out a little bit. I love the concept of deep research. Six bullet points. Take one deep research a new brand new prompt and just keep diving down and down and down. So like I would go to ChatGPT after I already learned from perplexity and say find me five businesses that are crushing it with MedSpa lead gen do do do do. Okay, which one is crushing it the most? How are they growing? Do okay, this guy John's medspa Lead lead gen dot com.

Cool.

Then you go new prompt, new deep research prompt in a different window and say I want you to tell me every freaking thing you can about this guy's growth strategy, marketing strategy, pricing, how is his pricing changed over time? What did his landing page look like on day one versus today? And like you just keep drilling down these deep research prompts until you have a perfect playbook of exactly what to copy. How does he fulfill? Is he white labeling something like high level? Is he doing it himself? Is he using local SEO? And just don't read that the wheel.

Just copy it 100% and those are the best businesses to start. Right? But for some reason like people, it's really interesting to me Chris, because like when we think about local businesses like people are really comfortable with like I'm going to start a window washing company or like I'm going to start a like, you know, a power washing company company. And it's like they don't think about Internet businesses in the same way though for some reason it drives me crazy. Like you can like just like for example, most cities in the US that are like tier one cities have like 80 plus window washing companies that exist. And they all make money at different levels, right? Yeah. But for some reason we don't think about Internet businesses in the same way, where it's like there can be, you know, a thousand Redfin scrapers.

Yeah.

And they all can make money in some capacity. Some will just be better than others. Right. And so I just challenge, like, you know, your audience to think about all of these online businesses in that way where it's like, it can just be like a small little thing that does a couple grand a month, but it's entirely automated. You have no staff for it, and just like stripe revenue comes in and hits your bank account week over week. So.

Oh, man.

All right, so webinars. Over 60% of B2B businesses run a webinar every month as a marketing strategy. So that's like one out of two companies in the US run a webinar.

Wow, I had no idea.

It's crazy. It's like it's basically every company and then if you go like, scale it up to a year, it's like every company basically runs a webinar once a year. So they have this, you know, strategy. Everybody's doing it. So it's very broad. You could basically cold email every email, you know, every marketer, like anybody that has marketing and their job title at these companies and be like, give, you know, pitch them this offer. So the offer is basically turning webinars into ebooks. So lead magnets that people download, that grows the email list so that they can promote the webinar to that email list in the future. So it's basically just like flywheel. Yeah. So you host webinars, you turn that webinar into written content PDFs you post on LinkedIn about the insights from the webinars. You know, here's the 10 things that are the insights from that webinar. It's like if you want this free PDF comment guide, right. This is. You see this everywhere on LinkedIn right now. This is the reason people are doing it. So they comment guide. You go and you send them the webinar. I'm sorry, you send them the lead magnet or the form for the lead magnet. They have to give you their email to get the lead magnet.

You get that buster for this.

You can do phantom buster for this, which is a automation tool. A lot of the times people just have VAs do it. Cause it's just, it ends up being better and kind of like more of a nurturing thing. Or what they do is they have A sales rep sitting on LinkedIn. For anybody that commented that sales rep.

High ticket stuff, it's worth your time.

It's high ticket stuff, it's worth their time. This person is just like raised their hand, like, this is in. This is interesting to me.

Yeah, right.

Like, yeah, that's their buyer signal that they're like passing on to, right? So they do that. Then what this turns into, why this is so valuable is that email that they get. You put them into a drip nurture for your company, whatever it is that you're trying to sell. But you also grow the list for your future webinars. So the next time the company hosts a webinar, they send out, hey, this webinar is like, you know, ready? And it's like we're hosting it. And you basically are like, as the person that's providing the service, you are so close to revenue. And it's also something that they wish that they could do, but just they don't have the time for, right? Like, they're already slammed with all of this. If you go to them and it's no list for you, right? Like, you literally go to YouTube and you look up like, webinar, like on YouTube. Like, we do it right now. Hold on, let me, let me bring it up. I'll screen share and we'll do it right now. So we go to YouTube, right? And we're like, webinar. And then I'm gonna go and I'm gonna filter by people that have posted webinars this week and I'm gonna do, you know, over 20 minutes. So these long, like, great, perfect. You know, you now have all the leads you could ever want.

And I would say, don't be turned off by videos that have 604 views. That's not the point size space research.

Agent for smarter research. Are you kidding me? This is like exactly what you want. Cool. I just went super helpful. Their email address, right? I cold email them. Hey, I turn webinars into the ebooks for lead magnets for LinkedIn. Is that interesting? I reach out, I take that, I take the company name, I go find them on Apollo. I find all of their emails on Apollo of the marketers that work at that company. I cold email them with that instantly strategy that we talked about previously. I go to LinkedIn, I DM all of them. I'd be like, hey, I saw you posted this webinar last week. I turned it into an ebook lead magnet for you. Here it is for free. If you want me to do this for Every webinar that you guys do, I offer this as a service. Is that interesting? You're gonna get responses, you're gonna get people that come back. This is such an easy business. And the strategy here is you're just taking the transcript of the episode you're going to Claude. Like, we'll just do it right now, right? Yeah, I'm gonna take this. Cool. This guy talked about, you know, something got a thousand views. That's like a pretty good one, right? I'm going to go. I'm going to take this transcript. I just go over to Claude and I say, make an ebook. Write. Write an ebook based off this transcript with, like, the key insights and key takeaways from it.

Well, and here's the thing. Like, most of these companies know how to do what you're selling to them. So don't be turned off by that. Like, oh, that I'm not doing anything. It doesn't matter. They also know how to take out their trash, but they still hire a trash lady. They know how to scrub their floors, but they're still accompanied there in their office in the middle of the night scrubbing floors. Like, they need a job to be done. And they might not have even thought about doing this. They probably haven't even thought about doing this before. So the chance of you pitching them with this idea and them saying, oh, I'm not going to pay you, but I'm going to do this myself, is almost zero. And if they do do it, who cares, right? You're emailing a lot of people. I love that about it. The second thing I love about it is how many people do you think are going to YouTube to that random science channel that has almost no subscribers looking for their email and pitching them? Almost none. Right? Because that YouTube channel is on no one's radar but ours for this idea. No one cares about webinars but us, right? You tell me the half of the companies in the world, they're so unsexy.

It is such a perfect business. This is the thing that I don't think people get is, like, the more unsexy the thing is, and like, the more like, not cool it is, that is where you just. That is the cooler it is. We talk about sweaty startups. We talk about, like, this is where you make money on online businesses is doing stuff like this that is like super high value. Also, their budgets are insane. You could go and be like, hey, it's a grand webinar, right? Yeah. Like, we make an ebook for each and it's A grand for web. So they host four webinars a month. It's four grand and you just make an ebook for them and it's like literally all you're doing is. Transcript Claude Canva so do you think.

That'S the pricing model you charge per webinar?

Absolutely. I would have it be like probably there's two angles where it's like an unlimited. Where it's like, you know, eight grand a month and we'll do as many webinars because then we'll work your back catalog too. Or you have it where it's like a cost per webinar. Right. And it's like you have it be on brand and you have it be. And all you're doing is just giving them this lead. Like giving them this lead. Yeah. Right. And so many brands want this. They, they, they don't know how to do social. They don't know how to get leads from social and that combo of like webinar insights. Lead magnet.

Yeah.

Email lists drip. Nurture more people on lists for when I promote next webinar creates this flywheel. Right.

These companies do webinars because they're insanely effective.

Oh they work.

They work 100% work.

That's the only reason they're doing them. Right. Why are they doing a webinar a week? It's such production. I ran this at a company called Rupa Health. Like we, we ended up like taking a, we had a live course series. We do it every Wednesday and we took it from like non existent. When I left there was 4000 people per webinar that were joining. Right. So I mean just crazy. Right. The whole strategy was basically this. Like we used social and other tactics to basically like build an email newsletter. And then every week at the same time on Wednesdays we would host the new like a webinar.

I think the automation is a key part of this. Like using Phantom buster. It's like 50 bucks a month. You can you use that to collect the emails and as far as they know you've got someone manually standing by. They don't know how to use Phantom Buster. Like they might know how to like run it through ChatGPT. They've never heard of Phantom Buster. Right. So I think that's like a key kind of intellectual quote unquote intellectual property aspect of this. But another thing that you could do if you want like some network effects or some like some viral growth built into it is say all right, say it's a 2,000 bucks a month. I will also charge You a thousand bucks a month, I'll cut my price in half. All you have to do is let me use your emails to sell my webinar services to the people that sign up for the webinars. Because who's joining these webinars? People that work for other companies that are also hosting webinars. So you get built in more customer acquisition through your customers. Does that make sense?

A hundred percent. A hundred percent. I mean, it's like also once you do it for one of these companies, you're like, hey, name, we make lead magnets. Like, imagine this like LinkedIn reach out strategy. Like, hey, name, we make lead magnets for X company, right? Like, it got this many downloads last month. Like, can we do this for you? Right? And it's like they go, they look at the company's website or, sorry, their company's LinkedIn. And they're like, oh yeah, they're posting about webinars. And here's this lead magnet. I just downloaded it. So like, I just validated. I just have all this social proof, right? And so you can, like, you probably can build it within an industry as well. Like go deep on, like, you only do biotech or you only, do, you know, cybersecurity or like what, you know, just pick a category because then when you reach out and there's these names that like, you reference, all of these people will like, know that name within that category. Right? So I think that's something that like, a lot of like people go and they start an SEO agency. It's like, no, we do SEO for e commerce companies that are beauty brands. Yes, yes. Yeah, there's enough of them that you can do that, right? And you can, you can do the same thing for the webinar thing.

Oh, okay, Quick question. What if there were a private community out there of people that were building businesses based on this podcast? Well, I just made it and it's only for business starters and business builders. It's called TK Owners. And it's basically like having me and a hundred other business geniuses as your business partner. Also, there's going to be exclusive new trends, growth hacks, business ideas, and a database of everything I've ever talked about. You'll find thousands of startup case studies. You'll have weekly ask me anythings with me while I'll answer your questions directly. You can join now@tkowners.com link in the show notes. You talked about an airline deals aggregator business idea. You still like that idea?

I do like this idea. I want the time to do this. I've, like, I've written like, half of the script for it, which is hilarious. But I'll give you the very, like, simple version and then the more complex version. So the simple version of this. Do you remember Scott's cheap flights?

Oh, yeah. I was a subscriber. It's like 70 bucks a year.

Yeah, totally. It's now going or some terrible name that's amorphous.

And I didn't know they changed it.

Yeah, it's like going.com or something, but going.com. yeah. So their whole thing, though, is they would find flights that were just, like, cheap. And I don't think that's what people actually want. I think what people actually want is they want flights that are cheap from where they live. And so the opportunity here is basically like, niching down even further where it's like, okay, like, say you live in Dallas, so you go. And you can go to Google Maps.

I already love it.

And you set up a listener on or. Sorry, on Google flights, not Google Maps. I'll show you how to do this right now. We'll do this live right now. So you can go to Google flights. And you'd say, like, San Francisco. Right. Let's just do Dallas. Because we were talking about it, Dallas flights. So I'm going to do Dallas. We'll just say, like, every major city you're gonna go and set this up. But we'll just say London to begin with. Right. Dallas to London. So basically what you're trying to do is just like anytime in the future that a flight from Dallas to London gets cheap, I want you to just email me. And I don't know if it's gonna let me do this or let me show.

This idea is so good, I can't even sit still.

Yeah, because you just.

You just copy and paste this business in any market. Like, you launch it in Dallas, you crush it. Get your playbook, just Facebook ads to.

A form where it's like, it could be Facebook ads to a beehive. Right. And like, you just email them when new deals drop. And they can only see the most. The past deals. Right. Because these, you hide all the most recent ones.

Yeah.

These deals only.

Or you highlight the best deals.

Yeah, totally.

Like, I'm just picturing in my head, like, you show all the ones that are like 20% off or less, but if it's like 21 or more.

Any date down at the bottom. Sorry, I missed. Okay, so I can do any dates, track prices. Yes. So this is now turned on. Technically, actually. So you hit this any dates button and now my email, which I'm not going to show you, is associated with that. Yeah. So you, basically what you do is you go set up a Google account and have it be like Dallasample.com and then you turn on for every geography, Dallas to London, Dallas to Barcelona, Dallas to Amsterdam, Dallas to Tokyo, whatever. Right? You turn this flight tracking on for any dates. It's going to email you when those, any future times it's going, it drops. Okay. You then in that email, you set up a listener. It basically just like takes the information, copies it over into the email newsletter and then the monetization strategies. You have them pay the subscription, whatever, it's $10 a month or 100, you know, $80 a year or whatever. And then every time that a new like flight drops, that is cheap, an email goes out to that audience. And you can probably get kickbacks from those, those companies as well, like by driving that revenue for them. And then the other side of it is you can probably sell ads across this whole network. So imagine you do this for all the major cities in the U.S. you then go aggregate that and you're like, cool, I've got a list of a million people across the US that we know like to travel and like you know, some hotel chain wants to do promotion. You go and sell an ad slot across every one of these newsletters for you know, that whole year, etc. And that's such an easy business. I wish I had more time. I want to do this super bad. And it's. You could set it up in like a weekend.

Oh, it's such a good business. And look, let me share my screen. I went to namecheap Dallas cheap flights.com $11. Who wants it? Who's gonna be the first to grab it? Like it's just, we don't need to overthink it.

No, like 100%.

You don't need to think of some fancy name, go get an LLC business plan, just buy it on your website.

Also it would be so easy to rank that website like Dallas Cheap Flights. It would be so easy to rank that website for that keyword phrase dude.

And if you 10, you're right. And if you want to further ensure your success, give them a no brainer offer. Make it a yearly membership because like I love just copying pricing models. Like Scott's cheap flights was $72 a year for like a decade. Right. And I'm sure they tested that. I'm sure it's better than monthly because if you're monthly, people churn when they don't see a flight they like. Right. So let's say you're $72 per year. You could even work in a guarantee. This is not if you don't like see a deal good enough, but if you don't go on a flight from us, then we'll give you a full refund in a year. And how many people are going to remember to ask for a refund in a year?

100%.

None. But how many people are going to use that offer to increase the likelihood of them buying a lot?

100%. It's also like this is an aspirational action. Right? Like people aspire to go travel.

They're buying the dream, you're selling them the dream.

You're selling them the dream for whatever, $72 a year. Right. We actually look this up. I'm curious what Scott or what going such a good idea going.com revenue per year.

Yeah. And then you just make a, then you make a directory and you just list all these sites on your directory.

Exactly. So going.com makes 35 million a year. Like that's the scale. Right. 2020. Company known as Scott's Cheap Flights reported 3.8 million and then going. They basically repositioned it into going. It looks like it does about 35 a year now. So this is like scale this can get to if you do this.

Well, we're just unbundling it. Yep.

100%. And you're making it specific. And like it's just a, you know, you just run a funnel. Like I would just start with all the major cities and then just like run a funnel for all of them. Again, all this can be automated. It's just like it's an email that's getting emailed to an inbox. And then like you just take that email and basically like rewrite it into your email format using AI. Look out to the specific like the flight and like that's the whole, that is the whole thing. It's just a subscription revenue to begin with. And you go sell ad slots once you get big enough.

You could literally automate the entire thing end to end. You don't need to hit send on.

Anybody that does 20 million a year. Like a thousand percent. I mean it would take some time. You didn't need a little bit of capital. But this could 100% do that.

So yeah.

Also I know this tactic for next door marketing that might be interesting to your audience.

Let's talk about all of the things I'M not gonna. I'm not. If you're cooking, I'm not gonna stop. I'm not gonna turn your burner off.

Happy to go there. I know we were saying digital, but there's. I know this kid who's like 18 that's just running up a lawn care business right now. And it's like entirely. Only next door marketing. He has no.

No social paid or.

No, it's organic. He just goes. And he does scale that he does lawn care in a neighborhood. And he does before and after pictures. That's all he does. And he's like, I just did X house in your neighborhood, right? And this is the before and after. And if you want this, like, message me. And because you know, Terry next door got his lawn done. He's like, oh, I see the lawn. It looks great.

Oh, my gosh.

And then, so good. He gets all this inbound from that like, like, Chris, I'm talking like a ridiculous. Like a ridiculous amount of inbound. Because there's this social proof built in.

And I was just going to say that. I was just going to start listing off all the first principles of why this works.

Totally.

It's like he has immediate authority because someone's like, okay, 1, 2, 3 Maple. A real person lives there. I don't think he's lying about that. There's the before and after. It matches what the house, I think it looks like. And it just has all those things.

Imagine like a. Like a neighborhood. That's one of those track homes too, right? That's like the circular. Like if you go to one of those. I mean, if I was. If I was trying to like, be like, okay, I need to make 50 grand this summer, like in the next three months. Right? Or whatever. It depends on where you live in the US Right? But you could go and just door knock and be like, hey, can I do your lawn for free? Somebody's going to say, yes. And then you just do a before and after post. You're like, I just did, you know, X house's lawn.

Yes.

And like, if you want this dude, message me. And like, that is a business. Literally overnight, like you, you. That is all you would have to do.

So I've actually talked about this idea on this pod. Like the same idea. We're doing a job for free just so you could ethically tell your neighbors that you did their house, but you just like scaled it with. By integrating nextdoor. Right? Because that whole shtick works. Like anytime some roofer knocks on my house, he's telling me. Yeah, we just did the. And he's probably lying, like, I don't know my neighbor's names. Right. If you could do this ethically, even better.

Totally. Totally.

I have a headache. That was so good. That's always a good thing.

Hopefully provides some value to your audience. So. I know a lot of times I'm just rambling, so.

No, this is. This is amazing. Cody. Where can everyone find you? We'll. We'll tag your YouTube channel. Where else can we find you?

Both on pretty active on LinkedIn and Twitter. Just kind of sharing all my learnings there. Want to use Graph? Go to graph.com you can sign up for free. Basically, you plug in your data and you can just chat with it. Be like, show me revenue by, you know, product category from Shopify. You know what search terms are performing best on Google Ads. And it just builds out that dashboard for you in real time. You don't have to learn anything. Plain English to your data analytics. So.

Okay, thank you. Okay. Is Cody the best or what? Let me know in the comments if we should have him on again. Thanks for hanging out on the Kerner office.