AI Builds the Websites That Pay You Monthly

Okay, a couple months ago I posted this episode about a guy that does rank and rent. In other words, he proactively builds websites for local home service businesses and then gets them to start generating leads. And then once they get leads, he reaches out to a business owner in that niche, in that area and says, hey, I've got leads for you. Do you want to buy them? And they usually say yes. Remember, this guy makes between like $300 and $3,000 per website per month. He owns the website, the phone number, the domain name, and he passes on all the leads. We don't need code. The hosting, the email, everything, it's all going to happen on the same platform. And once we have one website, we can literally copy and paste it across other niches or across, you know, the same niche, but in different markets. I got hundreds of DMs saying, how do you do this? How do you do this? Here's how you do it. It's really not that hard. First, let me dive in a little deeper on how this business model actually works. So we're going to find a website called like poolcleanersdallas.com or something. Something generic, service name, city name. Then we're going to use this tool that I'm about to show you to optimize it for local search so that when people in Dallas need a pool cleaner, that website will start to rank organically for them. And then the customer inevitably fills out a form or calls a phone number. That's going to be a lead. That's what we're charging money for. Got it? Got it. This business works because local service businesses are generally terrible at internet marketing. It's not their core competency. It doesn't need to be. That's fine. It can be ours. We can be good at marketing even if we're not today. A lot of these guys very much have a, if it's not broke, don't fix it mentality. Their website was built in 2009. It still generates leads for them, but they don't know how much better it could be if they actually optimized it. We're gonna show them, and I'll tell you right now, not all of these websites are gonna be bangers. Not all of 'em are gonna bring in a bunch of leads and just have people banging down your door to buy those leads from you. It's like fishing. You know what a trot line is? I used to live in Alabama and we would run trot lines across these creeks. The more hooks on your trotline, the more fish on your hooks the next morning. Okay, so we're just setting out a trotline with a bunch of hooks. Not all of them will have fish, but the more hooks we set out, aka the more websites we build, the more money we'll make. So we're going to go to Hostinger, and their product here is called Hostinger Horizons. But before we build the website, we got to know what website to build. What niche are we building in, and what markets are we building in? Well, we're going to go to trends.google.com, and I like pool service because it's a growing category. COVID started this huge boom in pool building, and now all those pools need to get serviced. So if I go to Google Trends and look at the United States, 2004 to present, and type in pool service near me, up and to the right, okay, it's obviously a seasonal thing. That's fine, seasonality is great. It's trending upwards, the market's growing. Okay, now what is one of the fastest growing cities in the country? Bentonville, Arkansas, believe it or not, home of Walmart headquarters. It is booming in Bentonville. A lot of people with a lot of money building a lot of pools. So is the domain name bentonvillepoolservice.com open? It's, it's called an EMD, exact match domain. That's what we want here because that's exactly what people in or around Bentonville are going to be searching. So that sends Google a positive signal that our website has a relevancy. That's what Google wants to see. It wants to be sure that if it puts a website in front of a user, they will get what they expect when they click on that website. So thankfully we can get a domain name right within Hostinger so we don't need to like connect things across platforms. We're gonna go to hostinger.com/domain-name-search. We will put that in the description. Okay, and we're gonna type in bentonvillepoolservice.com. Look at that, it's available. Okay, now two chat windows that you're looking at, the one in the center, which is the main one, and then the one on the right, which is Cody. Cody is like the help desk, right? So if you don't really know how to prompt something very well, ask Cody and then paste that prompt over to the main one. Let's do that. Okay. I want to build a generic lead gen site for a pool service business in Bentonville, Arkansas. The URL is bentonvillepoolservice.com. The site will use best practices for SEO and generate organic leads over time from people in Northwest Arkansas looking for pool service. And then I'll sell those leads to actual pool service companies in that area. Give me the perfect prompt to paste into Hostinger Horizons so it can generate this exact site for me. I will want to eventually copy and paste this site across other markets and niches. So, okay, here's a ready-to-paste prompt. Okay, we're just gonna do that. Okay, so it's important to tell any AI what your intent is, right? Give it context and tell it your intent because it's gonna know more about what you're wanting than what you even know. 'Cause we've never done this before, right? So just tell it what's in your heart, mind, and soul. Boom, we're gonna pick a plan. You can head on over to my link for Hostinger Horizons. Grab the starter plan with the 12-month option. You can also claim your free domain name here as well. It's gonna be included with the plan for a full year, so you don't have to make a separate purchase and drop in my code KERNEROFFICE, all one word for 10% off. So we've proven the industry pool service. We've proven the market Bentonville. We can see right here, it's the fastest growing city in Arkansas and the 5th fastest growing city in the United States. Cool. We've proven everything. So we're more likely to be successful now. Okay, there's my prompt. Let's see what it can do. Okay, I'll build a clean professional lead generation site, yada yada yada, homepage, services, service area, about, contact, SEO optimization, mobile-first, scalable template structure. Awesome. That way, if I want to copy and paste this, I can just say, okay, instead of pool service Bentonville, we're doing gutter cleaning Philadelphia. You get the idea. Okay, boom, it's done. That's what we're working with here, folks. That is not friggin bad at all. Services. Okay, now remember, every single one of these words and characters and paragraphs is a little signal to the SEO gods out there that it should rank this website more highly. Our story about— boom. So let's say I want to make a little change. You just ask it to make a change. Like, if I were building this website by hand, I would not require email, only phone. So just ask. Remove the email as a requirement on the lead form. Okay. So I didn't explain it well enough. It removed the requirement of email, but it left the field. I don't even want the field. Okay. Keep in mind, this is very important. They need to call this Koerner's Law or something. There is a direct correlation between the intent of your potential customer and the level of friction you have. Let me explain. Let's say your lead form only asks for their email, nothing else. Now, what service do they need? What their phone number is, what their name is, only their email. You're gonna get— I'm making this up, but let's say a 5% conversion rate, which is amazing. Say you need email and name, it drops to 4%, but of those 4%, they have higher intent because they were willing to go through an additional piece of friction to give you their info. Let's say you put email, phone, service needed, address, blood type, whatever, genealogical family tree. Your conversion rate drops to 0.5%, but the chance of those 0.5% of people buying from you is way, way, way, way, way higher than if it were 5% and people were just giving you their emails. There is a perfect trade-off between friction and intent, okay, and conversion rate. Don't ever forget that. The trick is to find the balance for you and your niche. There's not a one-size-fits-all. I wish I could tell you only ask for the email because you want the highest conversion rate possible. No, it depends on a lot of things. In my experience, the higher ticket it is, the more friction you need. We had a business where we were selling, uh, sport courts, sport court construction services, and our first lead form just asked for like their name and their email. We got a ton of leads and none of them converted. 0%. Then we added a bunch of things like the size of your house, the size of your yard, a lot of friction, and our conversion rate dropped a ton. But our close rate went from 0% to like 30%, which was insane, right? Because it's higher ticket. But if it were like lawn mowing, a $50 service, low friction is okay there. Okay, did exactly what I needed. Service needed is still here but no longer required. Email is gone. So If you want to change something, just ask. If you want to change like some text or something, just toggle this button right here, edit content, and you just say, you just change it right there, baby. Boom, done. From get in touch to contact us. Easy peasy. Okay, I wanted to add a new section called why choose us. Why? Because local customers, anyone really, they make decisions based on trust. So why choose us page goes a really long way in making that happen. I'm going to ask it to do that. Boom. Why choose us? There it is. Perfect. Toggle back that edit content and those boxes go away. Okay, I got to publish this thing. First of all, I'm going to click publish. Can't miss it, top right. Done. Right now it's on a temporary domain. We can see right here that the website works. It's beautiful. It's live. Okay, love it. But we bought a custom domain, remember? We got to connect that. Bentonville Pool Service. There it is, right at the top. Easy to find. Register, finishing the registration. Boom, added to my site. Easy peasy. We're gonna click publish again now that it's on a custom website. Okay, now we need to integrate with something, right? This probably isn't gonna be a website that you would integrate with a payment provider like Stripe or PayPal, but we could if we wanted to use the same website for charging our customers. So in this case, our customers are not people that need pool service. Our customers are an actual pool service in Bentonville, Arkansas. So we wanna keep things clean and easy, and we want like a special page on this website, kind of a hidden page, maybe password protected, where we have our customers pay our invoices. Then we want to integrate with Stripe. Okay. So if we wanna integrate with Stripe, just ask it. So it's kind of nice. It linked me directly to my Stripe dashboard. Okay. I went to Stripe to the link it gave me. I just clicked create API key. There it is. Pasting it in right here, blurring that out for you. I didn't even ask for it to set up an invoicing system for me, but it's kind of going the extra mile. If we wanted to monetize this with ads, you can do that by integrating AdSense, which is Google's ads company. I don't want to do that here, but it's not a bad idea because you're not really going to turn customers away if your site has ads on it. We're used to ads and/or they already have ad blockers as it is, but it's just not the strategy I'm going for here. Boom. Just like that. I didn't even ask for it, but now I have an admin portal where I can send invoices, see invoices, and others can come and pay invoices. All because I just gave it my one Stripe API key. Awesome. So to integrate AdSense, this is literally all you do. You go to this website right here, Google AdSense, create an account. Just like the Stripe API key, you get a key. It's called a publisher ID. Then you come back here to the chat, give it the publisher ID and it integrates it and then asks you, where do you want the ads? At the top, on the side, wherever. Boom, done. Good to go. We're gonna click publish yet again, just to be safe. If you choose the yearly plan, then you get free domain and hosting. You've got SSL, which is like security on your website, the SSL certificate. Pretty freaking cool. Every time someone submits a lead to me, that's worth tens or even hundreds of dollars depending on who I'm able to sell it to. And remember, Hostinger built my website to be SEO friendly. It has meta tags, meta descriptions, H1, all the weird terminologies that you need to rank highly. It already has. It's got local keywords mentioned throughout all of the content. A few blog articles in there, the names of other outlying cities that aren't Bentonville but are close by. You'll still need to go out to like Chambers of Commerce and get some good backlinks. That'll help create a Google Business Profile. We're not done yet, but we're 80% of the way there. How to get your first customer? Well, wait until you get some leads in. You don't want to try getting a pool service business to buy these from you before you have any leads. Then you're just like a dreamer. You're a nobody. You need to give them the first leads for free so that they can see that A, they are real, and B, that they are good. And then you'll be like their drug dealer. They'll want to buy all of your leads and they'll want to be exclusive to you, which means you can charge more. And it also means you won't have to keep shopping around for other pool service customers to buy your leads. It's a win-win. We're not building and selling them a website. I've posted other videos about that. That's also a great business. We're building them their business. We're, we're bringing them customers. The starter plan supports up to 25 websites. So for under a buck a site, you can really scale this out. Let's say each site Eventually, remember, some sites are going to be duds. Some sites will take weeks or months to start bringing in leads. But eventually, let's say you had 10 sites bringing in $800 a month each on average, right? Some $3,000, some $20. That's $8,000 a month. That's almost $100,000 a year. And it's quite passive. It really is. And super convenient and efficient because Hostinger Horizons offers everything you need all on this one platform super cheaply. They support my site. I support them. Use promo code KERNEROFFICE for 10% off and you got a 30-day money-back guarantee so you can kick the tires if it doesn't work out. Turn that idea into something real, and we will see you next time on the Koerner Office.