Chris Koerner explains how to build a service business using free work as content. Film before-and-after time-lapses of pool cleaning, pressure washing, or mowing, post them on short-form video, and let the satisfying transformation drive views and audience growth.
Chapters
Okay, so there's an incredible business trend forming right in front of us and I'm going to show you how you can copy it. This Guy grew a YouTube account to 6 million subscribers by mowing lawns for free and posting the videos. Here's exactly how you can copy this idea. Follow me for more stuff like this one. Pick a home service niche that's mesmerizing to watch, such as pool cleaning, vent cleaning, concrete stamping, grout cleaning, gutter cleaning. Pick any of those above and film yourself doing it. Maybe do it for free for a friend or family member. Post a time lapse of this service to all three short form video platforms. Reverse engineer the guys doing it in pressure washing and lawn mowing. Look back at their first videos to see what they started with and see what first went viral for them. Mesmerizing to watch equals people. Stay on your video. The platforms will push that video to a wider audience. Why else does it work? It's a feel good aspect. The before and after sells and these types of videos drive comments. Follow me for more good business ideas like this.