Copy These Niche Cash Cow Website Ideas

Okay, you're gonna like today, instead of talking about business ideas, you could start. We talked about really cool business ideas that we found that you could copy. One is like a very niche content site. It's called view from your seat, where people take pictures of where they're sitting in a stadium. It's old school, it's low tech, but it just prints out money. And then we talked about a custom signature business industry. It's random, I know, but we talked about how we could copy this. Create growth, hacking. Sending someone's custom signature to them via cold email to the type of person that would buy a custom signature. It's weird. I would never pay for this, but people do. You're going to love it. Sam's great. We'll have him on again. Like subscribe share. We'll see you next time. I got a dumb idea for you and I want you to make it good. You ready for it?

I'm ready, dude.

This has been in my business ideas list for years. So I went to Idaho a few years ago. I was paddle boarding. You ever go paddleboarding? Yeah, so I think it's pretty boring. Once I went paddleboarding in a lake in Alabama that had alligators in it and it was terrifying.

Yeah, that's a hard pass.

I was. Yeah, hard pass. I was paddleboarding in like a slow moving river in Idaho and it was a lot of fun because you're moving naturally, right. And one thing I noticed was when I opened up my arms and the breeze came, it was. I acted like a sailor. Okay.

Sick.

And it pushed me faster. Like, oh, physics cool. I'm going full mark rover over here, right?

Yeah.

Yeah. And so like, is there a world where you could build a stupid sail, A physical sale that you clip on your back or something that just helps you like, you don't need to be in a river. Most paddle boarders are in standing water, right. You go out on a lake and you can still paddle. You still get as much of a workout in as you want, but you got a little boost to make you go faster, make it more fun. What do we think?

Dude, I'm not mad. You. Have you seen the. The skydive suits, the squirrel, the squirrel skydive suits.

Yep.

It'd be a variation on that, dude. And I think you could. Yeah, I love this. I think that you could get away with different use cases. I think you could also sell that as a training device for runners, increase your wind resistance or. Or an acceleration for bikes. If you're on the like going for a Bike ride. You could be like, yo, we'll get you the sale. You get that window, and we got you cru. You know what I mean?

I got to paint a picture in your mind. So. All right, we'll get back to the business idea. But I like cycling, right? But I don't like doing it with others because the stereotype of cyclists being jerks is pretty true. Okay.

Yeah.

In my experience as a cyclist. So I go out by myself. I go on long bike rides. But when I do ride with others, when I have in the past, they have, like, their own language that they shout to each other, right? There'll be a whole peloton. There's like 50 of them. And the guy in the front sees a pothole, and he's like, pothole. Then everyone like. And, like, they have this whole vocabulary, and, like, that's one reason I don't like riding with them, because I don't know what they're doing, and it freaks me out. Every time someone yells, I'm like, what is. What's happening? Right, right. And so I'm just picturing all these cyclists as if they didn't look stupid enough, right? They're all wearing a squirrel suit in addition to their spandex, and the guy in the front just goes, elbows up. Like, elbows up. And they all do this, and they just catch this.

So good.

Yeah, it could be, like, ankle weights, a variation of ankle weights for runners or.

I'm just saying, dude, look, the Shake Weight sold, like, a hundred million dollars worth of Shake Weight.

Stupider the better.

I'm just saying, get yourself a resistance suit, dude.

Yeah, the algorithm loves comments. And, yeah, the more commenters say this.

And that's, like, the most viral video ever. Is someone going for a jog in a squirrel. Squirrel suit. Like, dude, you know what I mean? You get in there, you get a little bit of money, dude. You get Usain Bolt. As a spokesperson, like, you would say, dude, that's the. The reality, though, is you get a video of Usain Bolt, run into one of those things, bro, I promise you, you're game over.

Give him 49 of the business, because.

That'S the whole thing, dude.

Just shoot.

And it's just that you.

And you gotta name it something stupid. Like, the name has to match.

It's got to be, like, the Snuggie. You know what I mean?

Yeah. It has to be, like, squirrel Lex Combine squirrel and athletics. Or squirrel speed.

So it's so good.

You really did level it up.

I mean, hey, there's just so many use cases.

That is funny, because I had this guy on my show once, and he had an idea for a. It was like a space heater that was attached to a timer. So it's like, when you wake up, your room would already be warm. And it made me think of Michael Scott's idea.

Yes. Foreman.

Yeah. And, like, we were kind of just ideating live and working through it. And it's like, you don't need to develop this. Like, you buy a space heater from China, you buy a timer from China, you put it together. Even if there's no, like, soldering or technical. Like, you literally just put them together in one box. Maybe the only thing proprietary is. Is your box and your branding on the box. And you just put the two things in the same. And he's like, what? You can't do that. There's nothing. I'm like, it doesn't matter. None of this matters.

Welcome to dropshipping, bro.

That's fugazi. You think Amazon cares that this isn't innovative? No.

No.

And so how many things like that from China are like, you don't need a mold. You don't need R and D. You just take something and say, hey, this squirrel suit you have for the sky jumpers, can you just make it, like, a little shorter there? Yeah, no problem. There's so many things like that.

Literally, we'll do it in a week. Like, you could have a sample on your door in 30 days or less.

Like, dude, yeah, I. I really want to get on a paddle board right now, dude.

Especially with one of our suits on just hustling around.

I know. It was fun, man. It was literally fun. You're just getting blown around up on the paddle board.

Yeah, dude. No one's mad at that old ball.

Well, for our first. I don't know what this segment is called, but the idea is to take something dumb to something smart, and you level up, shone brightly. Hey, your colors are shining through.

I'm just trying to get another invite back. What can I say?

All right, I got another one for you.

Yeah.

So I'm embarrassed by this one.

Okay.

Because I got so excited about it in the moment. You ever have an idea and you're like, oh, this is it. And, like, you buy a domain and you do all that, and then the.

Next morning, you start looking at mansions on Zillow.

Yeah.

Yeah.

The next morning, you're like, I'm literally an idiot. There's nothing good about this idea. This was me. I never forget. I was in Hawaii with My family. And I think I was playing some dumb game on my phone. Candy Crush, I don't know. And I got a really high score. And these games, they want you to think that you're really good, so you keep playing. And so I Googled it. I was like, what's a good score for? I don't remember. Let's say it was Candy Crush. Right? And this is embarrassing, but, hey, we're being vulnerable here.

Yeah, yeah.

And there were no results. And it's like, what's a good score for this? Like, how do I know this is good? And so my idea in the moment is just simply a website. What's a good score?

Dot com.

And it's just content. And I was. At first, I was thinking, like, for games, it's just, like, programmatic. It's just content play. You get all the most popular games, you scrape them some steam or bestsellers, PlayStation, whatever. And then you just, you know. You know what's good score for X, Y, Z. And then you upload a bunch of data, assuming that people are searching for this. And I think back then I did some research, and people were. There wasn't, like, a random message board for Fortnite or a subreddit, but there was no centralized place where people could, like, benchmark themselves in a game against other people. And then I thought, oh, maybe the bigger play here is, like, standardized tests. Mcat, lsat, sat. Act spicy. Now, a lot of these people, like, you're studying for the lsat, you kind of know what a good score is, right? But you might not know where you stand. Right? What percentile are you? So it could be like, a percentiles, because everyone wants to know percentiles. I check my kids percentiles for hide and wait, like, every month, right?

Yeah, yeah, yeah.

And so I got. So there you go. Credit karma. Yeah, I need to bleep that out because they're not paying me to say that.

No, dude, come on now. We gotta get that. The affiliate code.

So I remember I logged into Namecheap from the beach. I bought Whatsgoodscore.com. i think I left Nick an audio message. And I was like, dude, you got to hear this. And I think I remember. He was like, I'm sure it's great. He's like, trying to be a good friend. He's like, I've just not seen it yet. I need to think about it a little more. And then the next day, I was like, there's nothing good. That was so dumb. Okay, so make it good for Me. What do we got? What do we got? How can we make this good?

Oh, that's a tough one to make good, bro. I like it. I think that competitive benchmarking is like the backbone of a couple like Glassdoor, right? Like it's the same sort of philosophy behind salaries, right? Like where do I stack up against others?

Maybe that's the domain. Where do I stand.com?

Where do I probably take calm. Yeah, you know, but this content aggregation of everyone needs to upload their own stuff. It feels like there's a few sites that are like this like the rate my professors of the world. Right? I think the challenge with that one for where do I stand is like what's the actual utility that the mass market gets out of that content? Right. Rate my professor. It like I get to change some of my decision making based on like what content other people have shared versus a very like, oh, where do I stand? As just competitive benchmark. And on something like Glassdoor works because the impact of knowing that you are getting paid 20% less than all of your peers in the same location in the same thing, like gives you leverage to go make meaningful action on whatever, you know, and it's a high value audience versus like Candy Crush guys, you know what I mean? Is this as good as a good score? Are people going to get that into participating in it on a third party versus just within the game itself, you know what I mean?

I don't know. Yeah, let me level it up then. So forget games, forget test scores. Okay, where do I stand.com? go back to your travel idea. Similar concept. Okay. I'm a 37 year old white male living in the northeast Dallas suburbs. This is what I make per year. This is how many kids I have. These are the pills that I take or don't take. These are how many. I have three best friends. I have seven acquaintances. I've been divorced. Whatever. You lay it all out there, you lay it bare. It's like, how am I doing? How am I doing?

All underneath the national average of number of divorces in a lifetime. So like you do.

And then it's like one of the most popular subreddits is roast me. Right? And so it's like you can have a toggle. Yeah, you can have a toggle of like how brutal do you want me to be? It's like be kind. Or like, you know what, just be honest. Or it's just be like roast me. Right?

Right.

And then it spits out all this data, like using data and it's like, yeah, you're in the bottom 15%. Like, you got to get your crap together. Here's how you could get your crap together. Affiliate link. Affiliate link. You go to Credit Karma. You go to here, you go to here, you go to here. Or it's like, you're doing really, really well. But have you thought about a wealth advisor? Here's your wealth advisor, right?

See, I like that. One more. I think that goes viral. I think people would be so intrigued because I feel that way. Like, we've had conversations about where, like, I'm 27, I'm at a specific point in my career, and I don't always know how to compare. Like, not that I'm trying to compare myself, but it's like, outside of my immediate circle, I don't have a frame of reference around, like, how I'm pacing and, like, in our conversation, specifically, like, around income, net worth and things like that. But, like, like, where do I stand, dude? Like, am I killing it? Like, I can only do it off of, like, little bits of information, like, top 1% income of age. Right. Like, I can use that as a benchmark. But having it all into a complete thing would be pretty dope.

I think the Google trends and Google search data would prove out the fact that people want to know percentiles for income. Right? I think that is a common thing to check. And if you Google any celebrity's name, what's like, the first autocomplete?

It's like, net worth, Net worth or white.

Yeah, so it's like, it's playing on that. And it's like, it's kind of like a viral buzzfeed quiz. Right?

Plus, it would be like, you'd have to put like, celebrity where celebrities stand as the content strategy. And then the CTA would be like, see how you compare? Like, you know what I mean? Like, yeah, Dwayne the Rock Johnson is worth this much. He's had this much. This, this, this, this. How do you compare, compare, load in all your information. Your BMI is 6% better than Oprah. Like, you start to, like, actually make the comparisons would be mad interesting.

All right, if you are watching this clip right now, you are watching this on YouTube. And if you are a fan of podcasts, please check out my podcast while you're at it. Because sometimes I have podcasts that aren't on YouTube and sometimes I have YouTubes that aren't on podcasts. So check out the Kerner office on any podcast platform. Or you can go to tkopod.com Also, my newsletter will throw that in there. There are no ads. It's weekly. It's different content than my podcast and YouTube newsletter.chrisjkerner. you'll see the link and we'll see you there. Or hey, think about it this way. Like health and fitness. Where do I stand? I'm 37 years old. Oh, upload your aura ring data up. You know, connect to Strava, connect to Garmin. Okay, I'm sure they have some tools like this, but it's like, okay, you're doing okay, Chris. You could do a little more cardio. You need more greens in your diet. Here's a link to athletic greens. Just like. Yeah, yeah, maybe that's it. Maybe it's like, where do I stand? And it's like the all different types of categories. Income, health, fitness, marriage, personal, mental health, relationships.

Everything v1 of that doesn't even have to be based on user generated stuff. You just train an LLM on all of the statistical data on every category that you want to talk about. And then they fill out a type form. You pump it through, zap through chat using that thing and it pumps out a result that's like you could pump out a 50 page ebook for them on like, where do you stand on the seven main pillars of your life? Health, wealth, relationship, kids, whatever you decide. Each has a prompt, each creates a chapter. It punts it all together, all using Zapier and you sling it.

Here's another use case. So you familiar with the websites like Partner Stack? You heard a Partner Stack?

Yeah, yeah, for sure.

Like cj. It's like a affiliate marketplaces, right?

Yes.

So if I want an affiliate code to go shill Shopify, Shopify is going to say, hey, go to Partner Stack. They handle all that for us. You go to Partner Stack, you fill out your own profile, they approve you, it takes a day or two. Then they say you're approved. Now you can get affiliate links for hundreds of companies as opposed to having to go all of them. Okay, so you go get approved at Partner Stack and this recent for me because I just got approved at Partner Stack, right? You go to Partner Stack and you export all of the affiliate links for Tidy, Cal, Typeform, Shopify, everything. And then you go the tech route still. Where do I stand dot com. And it's hey, here's my tech stack, all right, I'm using tidycal for this. Or I'm using Calendly for this. I'm using Google Workspace for this. I'm using this for this. And it's like, okay, it's pretty good. It could do better. Tidy cal is actually 29 for lifetime. You're paying 39amonth for calendly. Here's an affiliate link. Here's an affiliate link. Here's an affiliate link. And it's just, you don't even need to collect emails. It's just like a landing page with a form.

It's like a business optimization bot.

And it's free.

Like, yeah, because then you get. You pick up all your rev on the back on a zoomed out kind of macro level of it. I think the challenge with stuff like that comes down to providing enough context to improve the quality of the output. Because take Calendly versus like Tidy Cow as an example. If you're optimizing for saving money, it's obvious that you would switch over if all else is equal. But if you moving into like, how does this interact with other tools? Or how does this interact with the multiple team members? Or there's so much nuance that ends up happening over time that goes in into the tool selection process that I'd be nervous. Not nervous, but like aware of the fact that like you're not going to be able to capture all of that nuance to make a high quality recommendation for everybody. Like, this is like the downside, not downside of AI, but like the risk of it is like overusing it where it might just be better as a blog post. Like, here's the stack that I would recommend and the blog can just go viral versus building all this stuff to be like, input all your information, we'll give you a tool and we'll send you affiliate links. It's like, what if we just wrote a blog and made an affiliate link for it?

Okay, two more deviations of this idea.

Let's rip.

So first of all, where do I stand? Dot com is a premium domain for sale for 1900 bucks.

So honestly, that's not bad. I don't hate it.

You could do any number of names for this. Doesn't have to be that. But so one is to answer your question there, you could have much like the Roast Me, right? You have three toggle buttons on this. You could have three toggle buttons where it's like, what are you optimizing for time savings, efficiency or something else, right? Or whatever it spits out. It's like, all right, this one's going to save you money, but it doesn't integrate with workspace. Okay, so buyer beware. But both options are affiliate links, so it doesn't care what you pick, right?

Yeah, that's.

And have you heard of Andrew Wilkinson's new business that's basically just like a referral site for influencers. Dude, is it cool? Let me look it up real quick. Dude, I don't know the name of this website, but I talked to someone that was, like, working on it, and. Well, I'll save that for after. So this website, all it does is it shows you, like, a day in the life of an influencer, maybe Huberman, right? And it's like, I wake up and I get in my infrared sauner affiliate link. Infrared sauna affiliate link. And then I drink my athletic greens. Affiliate link. And then. And supposedly it's like what these influencers actually do. Supposedly. And it's just. It's like a blog article that's just static, never changes, and there's just affiliates. That's it. It's just like a standing website person.

That's sick.

Yes.

And I love stuff.

I was talking to someone at Main street that was working on it, and they said they were netting, like, 50 grand a month just off affiliate. Yeah. How? Like, that was the whole thing. And how passive is that? Right?

Yeah. That's insane.

It could be a tool that, like, enables that for influencers, where you connect it to your IG account or something. And it's like, okay, here's your tech stack. Boom. Affiliate links. It could be in your link tree. It could do to tech stacks what linktree does to links, but it's really just another link in your link tree.

Yeah, yeah.

Okay. You see what I'm saying? It's like a standardized tech stack for anyone on the Internet, Right? And the affiliate links could be affiliate. Affiliate links.

Someone does need to do what Wilkinson is doing. But for companies, you can pull all of that data off of. Built with. Yeah, yeah, like, oh, oh, yeah, immediately. Like, what tools does Salesforce use? Oh, we can do it with Programmatic SEO and webflow Direct.

Dude, come on.

A little.

All the combinations of that.

That's what I'm saying. Like, all interlinked together. Dual CMS companies paired with tools. They're just relational databases. All have affiliate links that are ours. Here's what Salesforce uses. Here's what even small companies. Here's what Texas snacks uses, like Shopify + Klaviyo + Ant +. And it just creates this crazy web. And you click on Klaviyo and go, here's all the other brands or businesses that we know uses this.

Yeah, it's like this tree, right? It's like Texas Snacks uses Clavio. Click on Klaviyo. Klaviyo uses amp. Click on amp. Amped uses. And they're all affiliate links.

It's all affiliate links that are all just pumping off cash. I don't another that dude, that's a good.

It's good. We got from Candy Crush to a trillion dollar business idea.

That's sick with a T. I like it.

You know what's not cool anymore? A billion. Did another thing I was thinking because you were saying like, how could you make sure that integrated like for this tool you could just connect your Gmail and it could read your emails and say, all right, you're using Calendly. I see your Slack billing notification using Slack. Just like a one click integration and it could tell you what your tech stack was and then it could say, you know, keep slack. Slack's working really well for your use case. But swap Tidy Cow with Calendly.

I love that. That'd be sick. You have to get that smart with it. It's like, what are the other five competitors? Like, oh, you use Calendly. Here are five alternatives that we think makes sense. Yeah, like we don't have to get that ingredient because if they're searching for it, they're looking for a solution. They're like, I'm tired. It's like all of the ads say, are you tired of Calendly? Here's five things that might be able to help you fill in team size. Then you sell all those leads on the back end somebody else. You know what I mean? Like you're just getting all these business owners to say, here's how much money we make. Here's how much we spend on tech every year. Let it ride. Get all the data. I'd take that. Dude. How much do you spend on marketing every year? 25 000. Dude, you should talk over the boys at quicker.

You know, dude, you could bank money by selling the data. You could charge for the actual quiz and then you could have affiliate links.

Multiple monetization.

Dude, I wonder if there's a world where you could charge based on the savings. Like, all right, everything we recommended you is going to save you 34 000amonth.

There's, there's. I don't know if I can talk about it, but you should talk to our buddy Connor about that.

Okay. They're working on something like that.

He's loosely. I don't know where they're at with it now, but like was loosely in conversations around some of that, like a.

Cost savings Oh, I know what he's looking at. It's a franchise, right? Yeah, we've been talking about that. I didn't know he was still looking at it. That was a few months.

I don't know. I don't know if he still is. I had the conversation with him like two or three months ago.

Dude, if you're that franchise, like, you're stupid for not using AI to help.

All this identify stuff.

Lowest hanging fruit.

Yeah, yeah. There's so much you could do with that, dude. I have two things that I think you might find interesting.

I want to hear all three of them. Because two is not enough.

There can be a third. I can sneak in a third.

All right, give me some idea crack, dude.

So one is another super niche content site that I've seen lately that is in line like with the travel one that I sent you in. The fact that it just looks so old, but it gets so many views. It is. I think it's a view from my seat dot com. What? There it is, dude. So it's like, it's like this 1990s site and people upload the view from their seat at concerts and sporting events. The thing gets like a million clicks a month. Oh my gosh.

And it's crowdsourced.

Oh, all crowdsourced. 100%. You just upload your own thing.

You see user generated content.

User generated content. It's all them uploading a photo from their seat at a specific stadium for a specific sporting event. And you can go find the exact views because all seat geek. I was buying tickets to the Kansas City Chiefs are playing the chargers at SoFi. And you go on SeatGeek or Ticketmaster or any of these things and they give you like loosely a view. You know what I mean? Like this. Like.

Yeah, like the AI generated or.

Yeah, like from the section of what it generally looks like. And so I just went on Google and I typed in SoFi Stadium, section 300, whatever, row one seat.

So you got that SEO. They own the SEO.

They owned it. It was the first thing up there. Viewformmyseep.com and I pop in and there was like four photos of people that sat in the exact seats for football games that I was in. And I was like, yep, that's exactly what's good. And then two days ago, and I didn't say this to anybody. I did not say a word about this, literally, to a soul. This was like a month and a half ago.

Yes.

Yesterday or two days ago, my girlfriend gets tickets to the Dodgers from her Work. And she sends me a link from what are the view from my seat.com of the view that we're gonna have at the Dodgers game.

And I was like, oh my gosh.

Dude, what is happening?

It's a sign of the universe.

I was like, dude, what is going on here? Like, these guys are killing it. I don't know their monetization. I don't know what any of it looks like, but like one of those kind of niche content sites, like a where do I stand? Or whatever. Like a view from my seat dot com. Dude.

Okay, this is amazing. Okay, so the other cruise business you told me about is vacationstogo.com.

Yes.

And after I did a deep dive on that, I learned it's literally like a billion dollar business with a huge. Because cruise is such a high ticket item. Right, right. Once you realize that, it's like, oh, they're only selling in like 5,000 cruises a year. And people go. You know what I'm saying? Like, it makes sense. So I want to make like 10 to 20 websites like this. I want to find them that are like a view for my seat. There's another one. I tweeted about this on my old Twitter account that's called like nextbookintheseries.com. you heard about that?

No, I haven't seen it.

It's just like, what's the next book in Lord of the Rings? And that's it. That's the whole way. It's been around for like 15 years and it's ugly. It's never been updated and they just print.

It's just a thing I want to find.

Dude, how about this? Like a directory of sites like this?

A directory?

Stupid growth hacking. Yeah, stupid growth hackers like us. So we can just go like reverse engineer and learn and tinker. Like maybe too niche. But do they sell anything of you for my seat?

I don't know. But I was thinking like they should just be absolutely slinging Ticketmaster.

Oh, yeah.

Like, you know what I mean?

I'm clicking around right now.

I didn't see anything that was obvious monetization on it. But it's just like an OG forum, dude. Like create a post with the stadium. Like, that's it.

Okay, so I'm looking. It looks like they have affiliate links to Hotels View. I'm looking in my ARC browser and it's blocking the ads, so I'm switching browsers.

They're running like direct like display ads for sure.

Yeah. So like they basically have like a booking.com API, polling listings. They Have a verbo display ad on the right side. So they're doing stuff.

They're pushing StubHub. So if you go and click on. If you go to like concerts at the top, it has a list of all of the musicians. Oh, dude, they're.

Oh, geez.

All right. Dude, they're probably.

Yeah, they're doing. They're doing just.

And then you click on. Yeah, so you click on one of the artists and then it has all the arenas, but it also has all the upcoming events and you can StubHub ticket them.

Oh my gosh. And what demographic of person buys 300 NFL tickets? Right? Like such a high value audience here.

Right, right. All of it. Concerts, team, like the whole thing.

This is one of those businesses that some like Millennial is going to buy one day and they're going to rebuild it and they're just going to kill it. And like a view from my seat. It's too long of a domain name. We need to buy seats dot com. We need to change, like the user interface isn't intuitive. It's going to make all these changes and just kill it. Like if I own this site, I would change nothing.

No, I put an email pop up.

Yeah, yeah, for sure.

You know what I mean? That's it. Just an email pop up.

Oh my gosh.

Want to find deals on your favorite stuff? Email pop up.

Dude, this is a good one.

This is really good. Super fire.

I'm gonna leave this open in my browser.

It's fun, dude. Their map, like on the map you can go look at all the venues that they have on like a Google Maps overlay. It's fun.

Okay. Yeah, I like this a lot. I just went to a Rangers game on Monday and I did not come across this website, but I did have fun.

Now you'll do. Now you'll always know the view from your seat.

I will, dude. And this business has such a moat because they have all this user generated content.

It's like how we think about it with creative OS is like, yeah, someone could come and build the same functionality, but no one without spending so much time, money and energy would be able to create the actual, like supply of content. They have years and years and years of users uploading views from their seat. And that's just like, you can't easily replicate that. You're not going to like go send you.