Chris Koerner shows casinos how to generate leads by sending fake lawsuit letters that grab attention, then pivot to selling compliance and risk-management services. The shock value forces opens; the follow-up offers real protection against slip-and-falls and employee disputes.
Start with casinos and I would send letters, like formal letters to the owners or managers or whatever the title is of the person that's going to be buying from you or the title of the person in charge, right? Maybe it's general manager, maybe it's owner. And I would send them a really scary looking letter with like big bold red letters on the outside, on the outside that says something like lawsuit enclosed or you're getting sued or something scary. And I know this is, this is untraditional but you want to get them to open the letter and they will definitely open the letter. And they open it and they see it like right in the beginning like just kidding. Calm down. This could happen to you if you're not properly documenting your incidents. Like have you ever had a slip and fall? Of course you had, have you ever had an employee that was fired that was angry about it? Of course you have.
