A friend built the first indoor sledding facility in the US after reverse-engineering a competitor's demand by counting online ticket sales. The facility now makes $6 million a year with over 50% net margins.
$6 million per year
Over 50% net margins
150 tickets per day
Episode 33 of the Kerner Office (tkopod.com)
My good friend opened the first indoor sledding facility in the United States. And why did he open? Because there was an outdoor sledding facility that was printing money. First of all, you will never believe how much money this guy makes indoor sledding. Second of all, you will never believe how he learned to copy his competitor. It was quite brilliant. So his competitor had a webcam up where you could see how many people at any given time were sledding down the hill. And they also had an online ticketing system where they only sold 150 tick tickets a day. So he had two forms of copying them. One, he would use a clicker and literally watch how many people sledded down the hill. Two, he would see how many tickets they sold online every day. That told him exactly how much money he could make if he competed against them directly. Today he owns a sledding facility that makes $6 million a year with over 50% net margins. Listen to episode 33 of the Kerner Office tkopod.com to listen to the full.
