Short YouTube monologue by Chris Koerner promoting creative packaging ideas for coffee shops—e.g., serving coffee in chocolate-coated waffle cones or in distinctive glass jars—to make otherwise-ubiquitous cafés stand out and potentially profit. Ends with a CTA offering a full list for free.
Look at this friggin thing right here. It's a cafe in Austria that serves coffee in chocolate coated waffle cones. This is so brilliant. And here's why. And also here's how you can profit from it. Coffee shops are ubiquitous. They're everywhere. They're not special unless they are special. And how do you make them special? The packaging. This coffee shop went viral by putting their coffee in a waffle cone. Who would have thought of that? The chocolate coating mixes with the espresso and supposedly it tastes good. I've never tried coffee. This other coffee shop sells their coffee in unique glass jars that the customer can keep. And the jars never look quite the same. It's just packaging. Okay. So you don't have to try to open a coffee shop to use this framework. Get the full list for free right here.
