Chris Koerner lays out two business moves for 2025: price yourself as ultra-premium to trigger luxury perception and confirmation bias, and sell to businesses instead of consumers. He cites a $30,000 conference table sale as proof the B2B strategy works.
Day seven.
$30,000.
Look at this freaking thing right here. Two frameworks I need you to pull away from this video and you're gonna love them both. This is day seven of showing you my favorite business ideas for 2025, so follow for more. Number one, in any market, in any industry, there's a company with the highest price and the lowest price. Everyone competes to be the lowest price. No one competes to be the highest price. It sounds stupid, but it's not. Ultra Premium commands respect if nothing else because of the price tag. It's called confirmation bias. When they see the price tag, they go into it thinking, oh, wow, be pretty nice. And then self fulfilling prophecy, whatever you want to call it, they're going to see the luxury in the item and you're setting the tone of that when you set the price. Second framework, sell to businesses, not to individuals. You know how much this table costs? $30,000. Why? Because a construction company had $30,000 to spend on a stupid conference table and they did. And then this video got millions of views and they're going to sell a bunch more of them. Try to be the highest price, try to sell the businesses and you'll win. Get all my business ideas right here.
