Chris Koerner walks through a grocery store pointing out how packaging and presentation let sellers charge way more for simple products. Peeled mandarins for $16, buffalo chili in mason jars for $31, hyper-oxygenated water for $26. The pattern is clear: a small twist or better packaging multiplies the price.
Look at this freaking stuff right here. I'm in the most expensive grocery store in the world, but it is full of business ideas, and I'm going to show all of them to you. So come with me. Want to charge $16 for some Mandarin oranges? Easy. Just peel them first. Want to charge $31 for some chili? Just put buffalo in it and put it in a mason jar. Want to charge $26 for a bottle of water? Put it in a glass jar and call it hyper oxygenated. That's all you got to do. If you have the hot new Italian restaurant in town, why would you not put your name on some spaghetti sauce and sell it for $14? Want to charge twice as much for a treat? Put it in a $1 Mason jar. Hot honey is all the rage right now. So why not put it in a marinara sauce and charge $11 for it? How about 15 balls of ice for 16? As crazy as this sounds, I posted a video about this exact idea a month ago. Right here. This little piece of cornbread is $6. But guess what? All of the ingredients are organic. People would pay for something like this in any market. So trail mix is nothing special, but what about $13 trail mix and ultra premium packaging? That's a great framework for any business. Put it in nice packaging, charge three times as much. Kale chips. But what about kale chips that taste like Doritos? 12.50 for these. There you go.
