
Chris Koerner proposes selling air-filter cleaning as a service at oil-change shops and truck stops for $15 to $35. Customers skip expensive replacements but accept cheaper cleaning, and the service margins beat selling inventory.
Chapters
Look at this freaking thing right here. I can think of so many business applications for this thing. Day 67 of Genius Business Ideas. Follow for more. Number one, the down sell opportunity. Sell this equipment to oil change shops. You know how you get your oil change and afterwards, like, hey, do you want to buy this air filter for 40 bucks? And if you're cheap like me, you're going to say no. Well, someone were to downsell me after I say no and say, hey, how about we just do this? We have the specialized equipment. And what they're saying when they use the word specialized is that it's expensive, which is bracing me for a price that actually won't be that high. And we can just blast all that dirt out of your filter for 15 bucks. Would I say yes to that? Yes. And it's probably just as profitable, if not more profitable, than selling me a new air filter because it's a service and not a product they have to buy from someone else. Or I could see myself buying one of these and going to a truck stop, especially out west in a dusty area, because those truck air filters can cost up to 90 bucks. Say, hey, I'll clean out your air filter right now for 35 bucks. New technology equals new business opportunities.










