Creator Chris Koerner presents a short YouTube monologue arguing there is a growing commercial opportunity to market products or services specifically to people who self-identify as introverts or extroverts. He cites Google Trends and viral social posts as evidence, frames the approach as simple framing/positioning rather than unique product design, and pitches this as a straightforward business idea.
Look at this freaking thing right here. Now before I tell you what this is, here's how and why you should make a ton of money selling products or services to introverts like me. Hold your judgment. I'm an introvert but I don't drink coffee. But I also don't think this is a dumb idea. And here's why. Look at this Google Trends data right here showing worldwide searches for things for introverts. This is the thing. This is a growing category. Labels may disable, but people also label themselves as an introvert or an extrovert and they will buy products or services around that label. Look at this viral tweet, jobs for introverts. Millions of views, X, Y or Z for introverts or for extroverts is a thing. So yeah, you can make fun of people for buying coffee from a hole in the wall because they don't want to talk to someone. That's judgment. You do you. But I'm going to look at this opportunistically. What product or service can I build around the introvert or the extrovert label? And the thing is, whatever you're offering doesn't need to be special or unique or anything. You just need to frame it and market it towards introverts and extroverts and shine a light on that label. Full business plan right here.
