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Chris Koerner breaks down how Big A Candles hit seven figures by doing one thing: making candles bigger. The company nailed a simple value proposition and leveraged social media, proving you don't need complexity to win.
Chris Koerner breaks down how Big A Candles hit seven figures by doing one thing: making candles bigger. The company nailed a simple value proposition and leveraged social media, proving you don't need complexity to win.
Look at this friggin thing right here. Guess what this lady sells? Guess what her annual sales are seven figures. Guess why she does so well? First of all, she's probably an amazing operator. Second of all, she uses social media pretty well, but that's not what I'm getting at. Her company is called Big A Candles and I don't swear, so you'll have to fill in the gaps. There are other companies that have done the same thing. You ever see those huge fans on the sidelines of a football game? Or all of these brands that got their name simply by selling things that are really big and by framing it as things that are simply really big? That's a value proposition. That's your unique selling proposition? Yes, it's just bigger than bigger. Better, faster, quicker, more efficient. It doesn't matter. Whatever it is, you have to put that front and center in your branding and marketing efforts. So here's what Chat GPT tells me you could do. Along the same vein, it doesn't have to be cheaper or higher quality. Sometimes it just needs to be bigger and you need to brag that it's bigger. Full business plan here.
