Chris Koerner tells how someone spotted an Argentine fire pit, hired a welder to copy it, and started selling it on an ugly website without permission. Now it's competing with Big Green Egg and Traeger as the next outdoor-cooking trend.
December 6, 2024.
In Argentina ("made and sold only in Argentina").
Look at this freaking thing right here. I just heard about a guy here in the States that saw this exact video, learned that these things weren't being sold here in America, and figured out a way to do it. But before I get to that, here's what this actually is. This is an Argentine fire pit, and they're made and sold only in Argentina. And there's eight times as many people in the United States as in Argentina. And we're meat obsessed just like they are. So this guy thought if that sells well there, that would sell well here. So he took this ugly website, threw it up, sent it to friends and family, commissioned a welder to start making prototypes, and started getting orders. He didn't ask for permission. You can just do things. His thesis is, we had the big green egg. We had Traeger pellet grills, we had pizza ovens. What's the next big outdoor grill? Could it be this? I don't know. But I admire entrepreneurship and people that take big bets on themselves. By the way, this is that ugly website. Follow me for more business content like this.
