Chris Koerner bought a 40-foot inflatable Santa for $3,000 and is turning it into a business two ways: reselling similar inflatables imported from China for $1,500 each, and renting it as outdoor advertising on streets with 22,000 cars a day, worth roughly $200 daily based on billboard CPM rates.
$3,000
$1,500
$3,000
22,000 cars/day
10,000 cars/day → CPM = 10 (10,000 ÷ 1,000)
Look at this freaking guy right here. This guy spent $3,000 for 40 foot inflatable Santa Claus just to troll his neighbors. And I love this idea so much, I just bought one for myself to do the exact same thing. Any good idea could be a good business idea. So here's how I plan to turn this into a brilliant business in two different ways. I know I can buy these things for a fraction of the price in China. So my first idea, simply buy these from China for 1500 bucks and sell them on Facebook marketplace for 3000. Or just let the things sell themselves because they're freaking 40ft tall. And that leads me into idea number two, which I love even more. I happen to live on a street that gets 22,000 car driving by per day. Is that ideal? No. But can I monetize that? Yes. And so can you. Here's how. Go to your state's Department of Transportation website and find out how many cars drive by your house or by your neighborhood every day. Let's say it's 10,000. Now we're going to divide that number by 1,000 to get a CPM. 10,000 cars a day divided by 1,000 equals 10. A billboard CPM is about $20. That means that if you were to put an ad on that Santa Claus, it would be worth about $200 every day to an advertiser. So this is literally what I'm going to do in real life. And I'm going to document this whole thing. I'm going to put a banner on my Santa Claus tkopod.com because that's my podcast, but I'm going to use a tracking URL and a QR code to track exactly how many people go to that website only from that banner. So once you find out how much the traffic driving by your house is worth, reach out to some potential sponsors and ask if they're interested in placing their ad or their banner on your Santa Claus. If I'm a local car dealer with an end of year sale, you better believe I want my ad on that freaking Santa. My Santa will be here next week and I'll post more videos along the way. Full business plans here.
