How to Sell Your Stuff Through Uber and Lyft Drivers (+4 more biz ideas)

I think there's a world where you can help better educate ride sharing drivers. There's millions of them in the US alone, where they can make extra money in keeping their job and they can make you money as well.

I want to hear your idea though.

For instance, welcome to the Kerner office where we discuss business ideas and growth advice. That's what we do here. I love business and entrepreneurship and so I talk about it. We talked out at least four different ideas today. We, we talked about how to empower a global gig economy ride sharing workforce to be referral partners for you, to sell things for you so they can make more money doing what they're already doing and they can make you more money as well. We talked about some ideas in the wedding space that tied to my Tweet about the Knot.com, how you could compete with the knot. We talked about wholesale flooring business, how you could start a wholesale flooring business just by acting as matchmaker between a local or an influencer and a supplier. And then the last thing we talked about, AI automation agencies and how we're kind of early on those and we just talked about a general framework where look at tech startups that just raised a round of funding, see what they're buying, see what they're spending all of that other people's money on and that's going to be what we see. The more commonplace product or service here in two to five years, they kind of lead the pack. So I really like this episode. I hope you do too. Please like and subscribe and share with your friends. I don't have enough reviews in the App Store, Spotify, Apple or wherever. Please leave me a five star review. If you're gonna leave me a four star last review, just don't, okay? I don't want to see it. I don't want to hear it. Okay. Just getting it. Seriously. Thanks for listening. I tweeted about cars for DoorDash. Did you see that one? Nick, did you see that again?

I saw it. I've heard you say it.

And you have notifications for my tweets too. So you got, you have no excuse.

No excuse at all, dude.

Yeah, no excuse every time I have outstanding texts from you. Just know that when I tweet and I have outstanding texts from you, I know that I have outstanding. And I'm tweeting anyway. I'm gonna. I'm tweeting even harder when I have outstanding texts from you.

Oh my gosh.

You'Re laughing because you know how much truth there is. To that.

Oh, yeah. So anyways, I know about the Uber for doordash cars. Will you just explain it to the audience so they're caught up?

Yeah, because they don't know when really. They probably know about it more. They probably read the dang tweet, Nick. Because over a million people did. All right, so I'm on Instagram, and I tell you what, Nick, I get so many business ideas from Instagram. It is just a treasure trove. Okay, Okay. I see this guru, and I don't want to call him out, but he's definitely a guru looking dude who is selling a course on how to build, buy and rent out cars for doordashers. Okay. Selling, of course. And it's this whole shtick. It's this whole thing on Instagram. And so I started looking into this because this is an industry I'd never heard of. Now, I knew that people, like, rent out cars to Uber drivers. Like, the whole industry of buying vehicles and renting them to Uber drivers has been around for a decade. Right.

It's like fleet management. You own a fleet of cars.

Exactly. Yeah.

Yeah.

This is very specific to Door Dash because Door Dash is the only ride share service that does not have an age limit to their cars. They don't care. And I'm assuming it's because the end user doesn't even see the car. They don't interact with the car, they don't get in the car like an Uber rider might. Right, right. And so that creates this opportunity, this market for people to sell or rent older cars to door dashers that have bad credit. If you have bad credit and you can't buy a car, bad credit and. Or no cash. Right. So very much a high headache business because of the. The clientele you're dealing with. You've got to buy car trackers, you need expensive insurance. You've got people not paying you. It's a tough business to be in.

And now I remember the tweet that I posted to this tweet. Do you remember what I said?

Nope.

We should call this business Presto Cars.

I don't want to talk about that.

I can't believe you didn't see that.

No, I did. Now I remember now.

All right, keep going.

Okay, so I know I want to talk about that. I already tweeted about it. It's an interesting opportunity. People are doing it successfully. They're making money. I don't recommend it. I would never do it. Okay. For all those headache reasons. They're easier ways to make money. But here's a philosophic segment for you. Little philosophical segment. Little philosophic segment. Real quick. All right, I'm not going to get on the soapbox, but. And then I'll get back to the idea. I think the future's bright, but I think a lot of things about the future are a little depressing to me. I've heard people like, on mfm, they talk about AI and how AI is going to solve our loneliness problem. People are more lonely than ever, but with these AI friends and the metaverse and we're going to have connectedness. And I just think that is completely false. I think that we are lonelier than ever because social media has provided a false sense of togetherness, which it's worse than. No, togetherness. Right? You're seeing all the best. Everyone's talked about this. I'm not saying anything new. But I think that we are lonely because social media is like this poison pill. We think it's healing us and it's hurting us. Okay. And I think that, like, the metaverse is going to make that worse. Whereas a lot of people, you know, friend.com raised $2 million. That was all over the news. A lot of people think that AI and plus the metaverse is going to solve that issue. So there's that meta.

So meta ain't going to make it better.

Oh, okay. Okay. So social media, the metaverse, provides a false sense of togetherness. AI provides. Provides a false sense of intelligence. Right. Where we lean on it too much. And yeah, it can be a tool to make us better, but it also can incentivize us to not actually learn things for ourselves and ride sharing services. I'm getting back to the original point. Provides a false sense of employment or job security. Okay. Wouldn't you agree?

I don't know if I agree with that. I can agree with the premise just for the sake of this argument, but I would say people who are doing ride sharing are not looking at it as, like, a job, like job security. They're looking at it as either something that they can do to control their time, something that they can do as a side hustle, something that supplements their income.

Like, I get what you're saying, perception of ride sharing, but I don't think the data proves that out. I think most ride sharing drivers are immigrants and they're poor and they're in a car 80 hours a week scraping together a living. And that's honestly my same argument against raising the minimum wage more and more and more and more and more because it's Like, I just need, If I make $15 an hour, then I can pay my bills. And no one's really addressing the fact that like these jobs shouldn't be permanent jobs. Like, these jobs should get us to a more permanent, stable position. And I feel like ride sharing is very similar and like it gets people by just enough to stay where they are, to stay poor. And I don't like that aspect of it on paper. You know, Uber and to their shareholders are like, we're providing millions of jobs. And it's like, in actuality, it's like it's better than nothing. But if they didn't have that opportunity, it might be just enough kick in the butt for them to go like back to school or to go get a full time job with a salary. Right. Who knows?

I fundamentally disagree with you, but we don't need to argue about that point.

Oh, okay.

Nobody wants to be driving an Uber for the rest of their life. Nobody wants to have that as their job.

I know, like they don't want to work at McDonald's for the rest of their life either.

Right. So in my mind, if they were going to use that as a swift kick in the butt, like they're just going to be the type of person who would use it as a swift kick in the butt. You know what I mean? Not raising the minimum wage isn't going, or, excuse me, raising the minimum wage isn't going to make them necessarily more likely to not their way out of poverty or to not get their way out of that situation. An Uber driver making an extra buck an hour isn't necessarily, it's like, oh, well, I'm making extra buck now. Well, I don't need to improve my life. Like, okay, we, what are you going to earn an extra $3,000 this year if you wanted to improve the quality of your life, you're still going to pursue an education or you're going to get a specialty degree or you're going to, you know, get into professional services. The driving as an Uber driver in my mind is just an opportunity for you to get by until you can get to a place where you are.

Able to think that's what it should be. I agree that, but I don't think that's what it is, is what I'm saying.

Okay, I want to hear your idea.

Like there's anyway. Anyway. So with that in mind, that gave me the idea for the doordash tweet. I think there's a world where you can help better educate ride sharing drivers. There's millions of them in the US Alone, where they can make extra money in keeping their job and they can make you money as well. For instance, find a high ticket service like real estate or insurance, okay? You've got some regulations like people have to be licensed, there's laws around referrals and what that. Whatnot. But what if you taught a free class, let's say you're in Dallas and you advertise in a Facebook group for Dallas Uber drivers and you taught a free class on insurance and how insurance work, life insurance, health insurance, real estate, whatever. And you educated them and you taught them on how it works and how they can sell it. Once again, at a certain point they're probably going to have to get licensed or registered or whatnot. But then when they're in the car driving these people that are about to buy a house, about to sell a house, people like people that are riding in Ubers, many of them are in this transitory phase of life where they're actually more likely to buy something like this. And in addition, I think the sentiment that I have and you have towards ride sharing drivers and that, that must kind of suck, right? That must kind of. Especially if you have to do it 80 hours a week. My theory that people are inherently good and they want to help others. Which is why when James reaches out to sell a tree trimming service, he says, I'm young, I'm a business owner. Like it works, right? He's playing on that. I think there's a world where you can educate Uber drivers on these things. And then when they get in the car with people that are likely more affluent or in this transitory phase, they could say, hey, on the side I sell health insurance or I sell car insurance or whatever, or real estate. Do you have any needs? Even if they're not a full time health insurance or real estate agent, they could be a lead source for you, a health insurance or real estate agent and take like a 25% commission just by having conversations. What do we think?

Or having a sign in the car, like maybe there's some building that's like first tier.

Yeah, that's like lowest friction, which like people are doing that. There are businesses built around ads in rideshare services. Right.

But here's my knee jerk reaction. I don't like the idea because I don't want to talk to my Uber driver. I don't want to make small talk. And I think most people don't want to make small talk. And so you're essentially incentivizing These Uber drivers to talk to people in the car that probably already don't want to have the conversation. However, I do love the idea of not the writer being the customer, but the driver. There are probably these courses. I don't even know what to call them. Yeah, Courses that you can get through a lot of it by listening. And so going to these Uber drivers and saying, hey, do you want to better your life? By I'll pick one. I mean, you said life insurance salesman. By becoming a licensed life insurance salesman. Here's the course you can do the majority of it. Listening. You still have to set aside time to take the quizzes and all that stuff. But many of them are probably kept from improving their lives because they're driving all the time. So could you sell something to them that allows them to drive and be listening to that stuff, improving their lives that then helps them get out of the motivated ones. Right.

I'll take your level up and I'm going to level it up again. Okay. Sell something to them. No, but let me contradict myself real quick. I cannot sell something to them because it's. They don't have much money. Right. That's not the game. But maybe you do sell something to them, even if for $20. Because if people buy. Buy something, they're more likely to take action on it. Right. Let's say it's an audiobook on how to be a life insurance salesman. You give it to a hundred people for free. 10% of them ever listen to the thing. You sell a hundred of them, 100 people it for $20 and 40% of them listen to it. Right. It's like it's a net win for everyone. And you're only charging money because philosophically they will be more likely to take action on it. So there's both sides of the argument. I love the idea of not them not coming to a physical class because of course, like, that's friction. That's hard. They're busy. But giving them the audio for free and having them listen and learn in the car, maybe. Shoot, Nick. Maybe this is what gets the person in the car to actually be willing to talk to them. Like, oh, what are you listening to? It's like, oh, you know, I'm just trying to. Trying to become a life insurance salesman. Do you have any needs right now? To your point about not wanting to talk to them? I don't either, but my wife does and I know a lot of people that do. So it's like we might not be representative. True. Anyway, keep going. True.

Okay. So you and I both know somebody named Gabor who we met on our mission in Hungary. And Gabor, he was not one of the first guys to sell. What was it? It wasn't Tahitian noni juice. It was New Skin.

New Skin.

New Skin.

Yeah.

So there was this MLM called New Skin. And like any mlm, if you get in early, you're one of the rich people, right? Because, like, you have a huge downline. Well, Gabor didn't get in early, but he was looking at this as an opportunity to better his life. And I don't know if you remember this or not, because you didn't speak Hungarian super well at the time, but he would tell us about his prospecting. He was like, every day I need to talk to this many people. And anywhere he went, he would be trying to close the sale. Like on the. Dude, I was about to say on the villa. Moshe.

Oh, geez, I'm so sorry. I forgot English for a minute.

Sorry. On the train, anybody he's sitting next to on the bus, Anybod he's sitting next to when he's walking, like, he would just talk to everybody about New Skin. He would try to sell us as missionaries and be like, hey, your dad's into new skin, right? Like, could I talk to your dad? But it was because he saw this, like, opportunity to improve. I think giving them some type of a sales training would be the way to go, because think about how many interactions they're having on a daily basis, and they could then try these sales techniques, like, in real time. Hey, talk to the next person about their family. Get them to open up. Like, it's just teaching them conversation. And this won't be like every Uber driver, but to me, it feels like sales would be a natural fit to train these drivers and then to get a lot of reps in talking to different people, because they're put in these situations to teach them how to be better salesmen. And, like, you know, immigrants work freaking hard, and they're good salespeople.

They get the job.

Any of them are enterprising.

Huh?

Oh, they get the.

They get the job done. Can I level you up again?

Please do.

All right. You give them sales training, like you said, totally free. But okay, here. Here it is. Here it is. Here it is. You don't sell it to them. You with me? You don't sell it to them. You don't sell it to them. But you. It's a course. It's a free course where they have to go online and answer Questions, right? That's the accountability. There's modules to answer. And maybe you, maybe you pay them when they're done. Okay. And you just work that into the margins. And it's a gamble in the beginning, it's a gamble before you know how fruitful it will actually be. Maybe it's 100 bucks is all right. So you teach them sales training, and maybe you don't even put the sales training together. You just go buy someone else's, you know something, you give them the sales training, you format it for ride sharing workers specifically, and then you create like a marketplace of people that they can sell for around the country. So, yeah, you have to be an insurance agent for them to be a referral partner for you. Most people listening to this are not insurance agents or real estate agents. Right. You just create a marketplace. We're like, hey, all right, what do you want to sell? Do you want to sell these high ticket thing? You want to sell real estate for this guy over in Texas? Do you want to sell insurance for this guy in Florida? And you just became this, you just become this matchmaker for people that sell a high ticket service and then people that you're teaching how to sell.

I do love this idea of unconventional sales channels and figuring out ways to leverage them. Like, you're really good at this. You've done that with Reddit, you've done it with Twitter. You've done it like you talk about finding somebody's information on Strava and then cold contacting them. So like this feels like there's some brand there. Yeah, there's something there to figure out a way to leverage an unconventional sales channel, which would be Uber drivers and the time hairdressers.

Like someone that has a job where they're spending one on one captive audience time with someone.

Right? Yeah, I like that one.

It's a good one. All right, if you are watching this clip right now, you are watching this on YouTube. And if you are a fan of podcasts, please check out my podcast while you're at it. Because sometimes I have podcasts that aren't on YouTube and sometimes I have YouTubes that aren't on podcasts. So check out the Kerner office on any podcast platform or you can go to tkopod.com on also my newsletter. We'll throw that in there. There are no ads. It's weekly. It's different content than my podcast and YouTube newsletter.chrisjkerner.com you'll see the link and we'll see you there. All right, I got Another one for you. Did you see my tweet about thenot.com?

Did I see it? Yes, I did see it.

Okay. You didn't read it. That's okay. It's okay. I don't read all of yours either. We can be open here.

Yes. We have open relationship.

So you know how I talked about using this house as a wedding venue before?

Yes.

Right. And I was just curious. So I went to the Knot and I was going to do what I always do when I'm curious about something. And that's like list it, sell it, gather data on it before I actually do anything. Right. So I thought, okay, I'm going to go list my property on the Knot.com and see if I get any inbound inquiries for people to host weddings here. Because I already have pictures, whatever. And I get there and there's like, there's nowhere to list it. You've got to like book a sales call. Like, oh, this is annoying. Yeah. Because I didn't know how they monetized. I didn't know if they took a percentage of everything. Right. Because it's a lead gen company. So Legion companies do one of two things. They sell you leads or they sell you a placement on their website, or they take a percentage of whatever jobs they generate for you. Right.

And the not.com is essentially a place where you can go look and say, hey, locally, what wedding venues are available?

That how it works. Any wedding vendor, any anything. Photography, photo booth, you name it. Luxury trailer, bathroom rentals. Got it.

Got it.

And so I hop on this call with this, with this girl and she's just like. It's just every sales tactic in the book. And she's like, nervous.

Let me just ask you this, Chris. How important is the experience of the wedding to you?

There was some of that. There was.

Oh, yeah.

And she's like, chris, how much money would you like to make on our platform? I'm like, oh, geez. That's just. You just flip a switch and you just turn on the money machine for me. Is that what you do?

Oh my gosh.

And so it's an hour long call and she gets to the pricing at the end of it. And it's. So they have three tiers. 5,400amonth for their most expensive tier just to be listed. What? Yeah.

Is that $5,400 a month for venue or is that just any vendor for.

A venue, which I would assume is like the most expensive thing. Right. And then it was like 2,500 and then it was like, 1200. And the whole way they do their pricing is how much placement, priority placement do they give you in the top of the search results. That's it. That's the only difference. Okay? And she was like, so for $5,300 a month, you get 832 leads. For $2,500 a month, you get 456 leads. And for $1,200 a month, you. You get 258 leads. Whatever. It was in the ball.

That specific. Really?

And I'm like, how do you control for that, right? In a season? Per month. Per month. This is a seasonal. And she told me that she's like, this is a very seasonal business. Like, people start, like. Like, so it's like these conflicting messages, right? Very, very seasonal. We're about to get into the busy season because people get married in the warm months, and they start planning in the cold months. So it's like, now's the best time, Chris. Now's the best time to sign up. And you know what? If you sign right now, I can give you a 10% discount. I'm just like, oh, my gosh, I'm not gonna sign right now. I had all these red, red flags going off. I know Legion. I do Legion, right? You can't control the volume of leads. Like, even if you. You pull the lever on your Google Ads or Facebook ads, like, when you raise your ad spend, the effectiveness goes down. Like, you just don't know. And so I thought back to this documentary I watched on Ashley Madison. Remember Ashley Madison?

Oh, you're dirty, man. You watch nothing.

I did my wife.

Can we just talk about how. How, as an aside, when the Ashley Madison emails got leaked, both of us that day were searching as many emails as humanly possible to find if there's anybody we knew on that list.

I did not sleep for five days straight. I'm such a snoop.

The first thing we both searched for, I was like, Kerner. And you were like, very first.

And then I like, I try all the. The different ways to spell your name. Like, maybe he's clever. Oh, geez. And I ck. Oh, no, he's good. He is good. You go to your bishop. You go to your last bishop, your stake president, your pastor.

Oh, my gosh. I do. I totally remember that. When it came out, I was like, are you freaking? Oh, I'm so curious.

I remember because there was no, like, database. You had to go on the Dark Web to search for it. That's when I learned how to use the dark Web. I Have to know.

If you want Chris to learn a new technology. Tell him there's something he can snoop about using that technology.

Oh, don't get your journal around me. And don't get around Nick either. That's another story for another day.

All right, sorry. So you're watching the Ashley Madison documentary.

Anyway, so everyone knew that Ashley Madison's big downfall. And by the way, they're still in business, so they never really fell. I mean, their big downfall is their. Their data leak. But that opened up the doors for the FBI to start investigating them, where they found out that, like 90% of their leads quote, like, inbound messages from women to men were fake. Right. Totally fake. Because the number one problem that any dating platform, app, website has is there's 10 to 1 ratio of men to women. What do you want to say? You got something funny?

No, I was waiting for that punchline.

It's like, yeah, I'm shocked.

Wait a second. It was 10 to 1, men to women on Ashley Madison.

It was like 20 to 1. Right?

Of course. Freaking horn dog. Men are the ones signing up.

Yes.

For the Ashley Madison's and the tenders and like all those other websites. Not women.

Yes.

Sorry.

And so their whole pricing system was set up around credits, and a credit was like an inbound or an outbound message. And so they would. They had a whole system of bots. They were, like, way ahead of their time. I mean, this was way before AI and they had chatbots that were like, hello, Roger. And they were these boomers. Boomer men were having these conversations with chatbots. And, like, if me and you were ever on Ashley Madison, we would have known in five seconds, like, oh, geez, okay, you're doing bots. Okay. All right, we're done here. But that wasn't their client base, right? There were boomers.

That and the fact that anytime you introduce sex into a critical thinking conversation or situation, it's true. Your critical thinking just goes out the window. Right? So, like, these guys were probably like, hey, where are you located, Sarah? The chat bot's like, I am located in the northwestern hemisphere. It's like, wait, why would anyone say northwestern hemisphere? And. But like, the boomer's like, okay, I like the way you talk. You're very specific.

You know what? I must be educated. Do you go to Alabama?

You must be educated. Have you ever hunted before? I am not allowed in my programming to talk about hunting or killing animals.

I want to go to the island anyway. So, like, the investigators were like, oh, wow, this is just all fraud. Like, this is all fraud. There are no women on this platform. And I, I think it literally was like 97 men. Right. Like, even for a dating platform, it was way, way up there. And so my point is, I'm. I don't want the. Not to sue me, but they are highly incentivized to provide leads that just happen to never close to people paying them $5,300 a month. Right.

And the fact that they're telling you, hey, you will get this many leads is like a yellow flag.

Yes. And that is something that I feel would be very easy to keep quiet. Like, really, there just needs to be like, one well paid person at the company that is in charge of that, that knows about that, who could pull it off. Right? Yeah, just submitting leads.

I mean, I guess they are. They're charging per lead. They're telling you their pricing structure based on the number of leads that they're going to generate.

Yeah. So then I start looking at these subreddits and Better Business Bureau reviews and forums, and people are not happy with them. Like, not happy at all.

And people are saying, or not, hundreds.

Of leads, no closings. I just went down this rabbit hole and I was like, this is very interesting. And so the business idea here is to go scrape the knot. Shamelessly scrape it all. Get all of their customers, all of their vendors. You know, they're all paying thousands of dollars a month to be there. Likely a majority of them are not happy. You get one or two jobs a month or a year, and it kind of pays for itself. And it's like, you just don't churn. But I. Someone commented on the post that was from the space, very well educated in the wedding space. And he said basically, like, Covid and Instagram changed everything for them. People go to Instagram to plan their weddings. Now they go to Pinterest to plan their weddings. They're not thinking to go to the knot anymore. So just like consumer behavior changing has wrecked them, so they're even more incentivized, allegedly, to provide fake leads to their customers. And so anyway, back to the idea. Scrape all of them. Start with either one geographic area, say Texas, or one niche, like wedding photographers. Scrape them all, reach out to them, say, hey, list on our website for free. We're like the knot, except free. Literally, no strings attached, no charges. And then over time, as people start to actually get leads, you could use paid ads as people start to get leads, then you can say, all right, it's going to be $5 per lead, or it's going to be 55% of any jobs booked through us. What do you think?

Do I mean the marketing rights itself? You could have so many tongue and cheek ads. Check out our wedding videos. No strings attached. Or like we won't tie you up with our user agreements. I don't know, I'm terrible at marketing but like, dude, it'd be so easy. Just freaking riff it out post after post. I think that's actually a really good idea. I think it's a really good idea. And what I find interesting is someone who's tell. I can't remember who's telling me this, but someone in the software world, tech in particular, they're like, look, anytime I talk to a tech company and I'm gonna, I'm gonna lump the knot in with a tech company just because it's subscription based automatically I negotiate harder than I ever have negotiated anything. Because it's 90% margin for them.

Yeah. And they're sophisticated.

Right. So like to be charging $5,600 a month. A month.

53. Yeah.

Seems outrageous to me. And if you were to do the math, if I was a wedding venue and I just did the math on what a normal customer acquisition cost was, can't be $5,300, can it?

No.

That seems outrageous.

No private equity now. They sold it. You should tag.

Did you tag the wedding venue guy in it?

No.

Alex. That would be interesting to get his perspective.

Yeah, I should have.

Yeah. This is his space.

I can't believe how expensive weddings venues are. I mean we're talking four to 20 grand a pop.

Yeah. It's because we're Mormon. It's like if we had a reception, it's either in our backyard or at the steak center.

We had seven hot and ready's for my wedding. Little scissors. We just called it good.

We just threw up some streamers over the basketball hoops. It was like.

Yep.

It transformed it.

You had streamers? We just counted the hoop itself as streamers.

I still remember to this day when my father in law was like years after our wedding, he's like, I'm surprised you guys didn't take the money. I'm like, what are you talking about take the money? Like, well, we would have paid you the same amount that we invested in like getting the yard ready. They spent like ten grand like redoing stuff in the backyard for the reception. And I was like, that was an option. I would have freaking been at the steak center for 10 grand.

Your wife didn't take him up?

No, I'm surprised. Well, she didn't know either. She usually had the same reaction as me because we would. We would have taken the money.

I mean, shoot for our wedding, Nick, we just put up a projector and we just played the episode of the Office where Jim and Pam get married. Like that was our wedding. Yeah, it was really nice. It was actually really sweet. It's a great episode.

How quickly you just went is actually really nice. It was a tender moment that I still remember to this day. I wrote in my journal. Oh, can you define what a wholesaler is for the audience?

A wholesaler is someone that sells a good to a reseller at usually a discounted price from retail.

So Chris has had several of these types of businesses. His very first one was LCD Cycle where you were a wholesaler of cell phone repair parts. He would go and source the parts from China. He'd be the intermediary and then he'd sell to retail repair shops that then sold them to the end customer. Buc ee's is you're kind of a wholesaler and a reseller in one with Texas snacks. We've done a similar model with Mining Syndicate and are potentially doing a similar model with perfume vending. So wholesaling is a thing. And there's kind of two big reasons why wholesaling exists. One is because of economies of scale. The local repair shop in the LCD Cycle example that was that are fixing phones, they don't have the same pricing power as a wholesaler who's going and buying hundreds of thousands of units at a time. They're buying maybe tens of units at a time. But a wholesaler buying hundreds of thousands of units at a time can push down and negotiate the cost per unit, which makes it much, much cheaper for them to then get that product and sell it to a customer as opposed to doing it themselves. So that's the first reason why wholesaling is a thing. Economies of scale. The second thing that I'm starting to notice is asymmetric knowledge, which means people don't know how to interface and interact with international manufacturers. We saw this when we launched Mining Syndicate. Nobody knew how to buy a miner directly from the manufacturer. There was only the resellers that they were buying them from. And so Chris is like, I have relationships there. And you just started reaching out to your relationships, got in touch with a couple of manufacturers. Boom. We now have relationships with manufacturers and resellers in China. We're able to import the miners and sell them. We're doing a similar thing with Perfumatic I think. And this could be our business. But, you know, there's the other guy. No risk, no party on Twitter who. Who does this as well. I think there's a business for showing local influencers or people who do a lot of work within a specific geographic area that are well known how to enter the wholesaling game. So Mike Higgins, for example, he's big in, I think, Madison, Wisconsin. I think that's where he is, near Green Bay. And he does a lot of flips. He texts me the other day, and he's like, hey, do you think Chris would help me understand how to be a wholesaler of flooring? I think was. I think flooring was the thing. And I'm like, yeah, I'm sure you. He'd have a conversation with you about it. And it just. It got me thinking. It's like, yeah, yeah, Mike knows that market really well, and people know Mike within that market. Why couldn't he become a wholesale distributor within that market? Typically, the reason is because he doesn't even know where to start. Like, how would he find something to resell? How does he even become a wholesaler? Like. And that was his question to me. And I was like, well, I'd go look at Alibaba, see if anybody's reselling flooring there, and then I would go and talk to the manufacturer who's listing on Alibaba and see if they have any relationships outside of that. Like, that's the first place. But that's scary. It's intimidating. And so what if Mike could be like, hey, Chris, I'll pay you $20,000. Just show me how to do it. I'll take care of the fulfillment. I'll take care of the lead gen. You show me how to do international importing or working with manufacturers overseas, and you're done. You don't have to worry about any of the fulfillment. You don't have to worry about any of the product. You're just essentially doing consulting, and it's an agency that way. And especially as the world becomes more and more interconnected, the ability to interface with manufacturers and understand how customs work, all the things you need to be negotiating in a contract. I mean, the first time you send a wire internationally for hundreds of thousands of dollars is a freaking scary proposition in and of itself. So I think that there could be a cool business with showing people how to become wholesalers within their own markets.

Do you want to teach them how to be a wholesaler or just use them as, like, a distribution channel? Like, hey, you know, all the flippers in town. Let me give you a 5% cut of all the flooring that you. You sell to them. And you could be the face of it.

Even that's a better idea. I was thinking you just teach them like, it's just an education business, but it's actually probably a better way to do it is to find someone who has the distribution.

I mean, you remove the friction. You say, hey, your name is Mike Higgins. Go to HigginsFlooring.com, what's Higgins Flooring? Go look at it. He goes. And it's like his face on it. Shop button. He's like, what? Who is this? It's like, yeah, I built this for you. I manage it. I'm going to push product through it. I just need you to stand behind it.

Let's say you did that, but you had like 10 people. Mike is in Madison, Wisconsin, but you had somebody in Denver and you had somebody in Iowa and you had somebody in Florida, whatever. And could you have like a network of these local distributors that would allow you to negotiate the economies of scale? Probably be some logistics nightmares, but maybe you have your main warehouse in, let's say Denver, and the wholesalers are then actually just pulling from the warehouse because they've got a network of other wholesalers that they're working with to buy these products. I don't know. That's just like an idea that I.

Think you could, yeah, just copy and paste the same website for everyone, right?

It's the same thing. It's the same payment methods. It's all managed on the back end. It's literally just plug and play. Oh, you're Mike Higgins.

Cool.

We'll throw up a website for you because we've already got the template. All we need from you is a headshot, a bio, and, I don't know, a link to your company. And we'll throw up everything else. All the education, all the links, all the payment portals, all the pictures, all the brochures and information.

Instead of even going to local guys, there's a zillion people on Instagram in like DIY niche, right? Like home renovations, home flipping, DIY anything. There's so many people out there doing that. And the way they monetize is they don't. Or they'll have like an Amazon storefront and make 2% of anything anyone buys on Amazon, you can just do it through them.

What if you went to some of the big local, I don't know, construction guys, builders, and said, what are you paying?

It's home flipping diy anything. There's so many people out there doing that, and the way they monetize is they don't. Or they'll have, like, an Amazon storefront and make 2% of anything anyone buys on Amazon. You can just do it through them.

What if you went to some of the big local, I don't know, construction guys, builders, and said, what are you paying for your flooring? Okay, what if I could negotiate you this price and then you just take a percentage of the savings, like.