How to Start a Business with OVER 100% Gross Profit Margin

Podcast episode by Chris Koerner ("Kerner office") where he and partner Nick discuss multiple actionable small-business ideas. Primary focus is on a stump-grinding business model (including outreach to tree trimmers and monetizing wood as firewood) illustrated by a listener who earned $9,000 in 15 days. Other ideas mentioned include self-storage strategies, scaling 'Shelf Dude' services, and licensing bootcamps/masterclasses. The host emphasizes bias-for-action, optimistic approach to launching businesses, and warns against over-researching.
Chapters
And so I think there is a world where you could. This is an even much easier sale than the stump grinding. You call up all the tree trimmers and say, hey, today's your lucky day. I'm going to come get all your wood for free. You let me know where you'll be. I got it. You don't even have to pay me. Welcome to the Kerner office, the only podcast where we discuss more business ideas than your crazy uncle at your family reunion. I've started over 75 businesses. When I first started this podcast, it was over 70, but we've started at least five since then. And this is the place where I discuss all of them and how to start more of them and how to grow them all. So welcome. If you're new to us, then we're glad you're here. Today we're going to talk about four or five different business ideas. Nick and I hold Cobro, he is my partner. We're going to talk about. We're going to go back to the stump grinding business, but add an interesting aspect to it. A way to get your foot in the door with these B2B customers integrating barbecue, wood, firewood. You're going to like it, I promise. That's why we put it first. Next one, we're talking about self storage and how to chase your fat pitch. And then we're going to the one after that we're talking about the Shelf Dude, a follow up from the Shelf dude episode that you just heard. How you can kind of use that idea to scale it in your own market with any number of different services. And then the last thing we're talking about is licensing different boot camps and masterclasses in your local area as well. A lot of cool ideas. I hope you enjoy it. Please, please, please share with a friend and like and subscribe and we'll see you next time. All right, I'm excited about this one. You ready?
Yes, sir.
Okay, so our stump Grinding episode is now. It's a hit. It's a quote, viral hit. Viral for me. Sheesh. Yep. And people loved it. Improved by Taylor Tanner. I'm sorry I forgot his name, but the guy who started a business based on our episode of Hold Cobras, he started the stump grinding business. He made nine grand his first 15 days doing exactly what I said in my tweet, which just like this, just feels so good. Let me just pause for a second. I'm just gonna be a little cocky for a minute because people in the comments, the haters, and there's not a Lot of them. We're gonna say 5%. I was like, you're, you're grossly oversimplifying this. You're making this sound way too easy. What about insurance? What? And it's like, I am oversimplifying it. Yeah. I am making it sound easy because.
That'S how you get clicks.
No, no. I mean, luckily there is an overlap there, but because you can attest to this, I'm a toxic optimist. Everything I do is going to be the next billion dollar thing. And that's why I do things, that's why I launch, that's why I have a bias for action. Because I'm so optimistic that it will work. Because I don't do too much research. That is a mistake. You do too much research and you talk yourself out of it. But we've all seen the, you know, the trough of disillusionment, the graph where it's like, this is so easy. I'm going to be so rich. Like, oh, wow, this is hard. This is much harder than I thought. And then you slowly start coming out of it. And then three years later, right, Like, I think of like Texas snacks. It took us three and a half years. Mining syndicate, we're almost four in now. We're still learning it. Like three to six years later, you're like, this is now somewhat manageable and easy and profitable. I'm glad I did that. Right? And it's not every business, but people overthink it and it's like a coping mechanism to never have to launch. And so if I oversimplify, A, I actually look at the idea that way. I'm conveying what I actually believe. B, if I add too much nuance and context, then you, AKA the reader or listener or watcher will never do anything and I want you to do something about it. So this guy, he rented a trailer, he rented a stump grinder. He started texting tree trimming owners the exact pitch that I told him to. He started texting all of them every week. Just staying top of mind. Do you have anything for me today? Do you have anything for me today? Hey. Nine grand in 15 days. His first 15 days in a seasonal market, right? Yeah. So, okay, so I say all that to bring my next idea.
Let me just say really quickly, please, nobody is more surprised that this idea worked than me, because we just lie all the time.
You know, let me take your joke and let me add some truth to it. Okay? We did all this.










