Chris Koerner presents a brief, first-person pitch for starting a digital detox business. He asserts digital detoxing is a fast-growing, high-paying industry, recommends using ChatGPT to create a one-hour seminar targeted at parents in high-rated school districts, and outlines an upsell path to a $2,500 one-day masterclass teaching tracking/cookies/algorithms/phone blockers and Instagram settings.
Would you ever pay 40 grand a month to break your phone addiction? Of course not. But would you charge someone 40 grand a month to help them break their phone addiction? Of course you would. People are paying 40 grand a month today for this. It's called digital detoxing and it's one of the fastest growing industries in the world right now. Here's how I would attack this business. If I had $0 to my name, I would start with ChatGPT and have it make up a full one hour seminar that I could teach to people that I find on local Facebook. Groups of parents that are in high rated school districts. I would teach them for an hour and then at the end of the hour I would have an upsell and say, listen, I teach a one day masterclass for $2,500 to you or your kids and I will teach you everything you need to know about tracking, cookies, algorithms, phone blockers, Instagram settings so you and your kids can be protected and so you won't be addicted to your phone. I promise. You can close sales. That's $2,500 a pop. And if there's people are charging 40 grand, it means there's way more demand than supply. Go watch my latest episode of the Kerner Office and I talk about this whole strategy in detail.
