Chris Koerner bought a 231-acre ranch near Dallas-Fort Worth for several million dollars and negotiated $400,000 off the asking price. He spent six months researching dozens of ways to make money from it: grass-fed beef, equipment rentals, pond development, and smaller side hustles tied to ranch operations.
Okay, I did something a little insane. I just spent millions of dollars on dirt, a 231-acre ranch about 45 minutes from my house here in Dallas-Fort Worth. And in this episode, I'm going to tell you the whole story. And I'm going to tell you all of the business learnings and monetization ideas I had along the way, all the rabbit holes I went down on how you can make money from anything having to do with a ranch or raw land or equipment or ponds. There's so many guys, you know me, I'm ADHD, I'm all over the place, most of them not requiring much money. All of these ideas and learnings that I had over the last 6 months looking for this ranch, I'm going to breakdown in this episode. But first, I want to tell you how I found it and why I found it and what my thesis is. And of all the things I could spend money on, why raw land? I'm also going to tell you about how I negotiated almost $400 grand off the list price, even though it wasn't ugly ranch, it wasn't in trouble, it hadn't been listed for a while, it wasn't distressed. It comes with quite the cast of characters, all of them awesome. I'm going to share all the numbers, everything— what I paid, why I paid, how much I think I can make from it. And the goal is for you to have a ton of ideas for yourself on how you can make money in any number of ways I'm about to talk about. We've got ideas from spreadsheet Databases to grass-fed beef and everything in between.
