Chris Koerner and a guest discuss AI tools entrepreneurs are actually using in 2025: ChatGPT, Claude, Perplexity, and Gemini. They argue startups should chase money-making use cases, not shiny features. ChatGPT stands out for feeling unbiased, shown through how it handles contested nutrition studies where funding sources shape conclusions.
Over the last two weeks, I've talked to 30 entrepreneurs who are using AI in their business. Because of that, I now understand the use cases that they're using it for. ChatGPT as a general thought partner, Claude, coding partner, Perplexity Research. Everyone I spoke to who actually uses these models, they're like, it's as good as deep research and it's real time. Gemini workflows within the Google suite. There's a ton of good ideas, not a lot of good execution.
Stay close to the money. Build something that people can use to directly make more money that will have the highest likelihood of succeeding. The number one use case for it right now. You know what I love about ChatGPT? I just realized this, and you might have had a different experience. And it may change because incentives aren't aligned. It is not biased. Like, if I ask it about Republicans or Democrats or the Mormon church or the Catholic Church, or seed oils or health or carbs versus fats versus proteins, I really feel like it's unbiased. Like it is a superpower. So here's one example. I saw this Instagram reel, and do you know what ghee is? G H E E. No. It's like a clarified butter. It's like a different version of butter that we've been using for hundreds of years. It's whole food, it's healthy. It's like an alternative to seed oils or canola oil or butter. So I saw this stupid Instagram reel that was saying basically, ghee is unhealthy actually, and canola oil is healthier than ghee. And I'm like, oh, my gosh, what are we doing? Like, there's so much info out there that, like, literally no one knows what to eat because you don't know who to believe because you don't know who has the incentive to say whatever. So I went to ChatGPT4O and I said, who paid for the study that says replacing ghee with canola oil is better? So this is what I said. Who? Who paid for this? Right? And it's like, great question. Here's the deal with most of those canola is better than ghee studies. Many are funded by big food or ag companies. Example studies in the past that have been backed by groups like the Canola Council of Canada, American Heart foundation, or Unilever. Like, literally, Coke and Pepsi are funding the American Heart association, right? So then they put out these studies that are like, Coke is actually good for you, but church.
