Chris Koerner on building a VA agency around Indian talent. He warns against competing on price alone, suggesting instead you specialize in one service like graphic design for $400/month. Many agencies undercut each other down to $150/month for full-time work, which he sees as a race to the bottom.
A lot of people have VA agencies that are focused on like the Philippines or focus on Pakistan or focused on Latin America and they do really well. I think that your whole brand could be India. Like that's come to India, it's more affordable. We work really hard. We specialize in xyz. And then if your niche or if your brand is India and it's funny to call that a niche because there's like a billion and a half people there, then the services that you offer can be all over the map and that might not be niche enough. You might want to be graphic designers in India for 400amonth flat fee, unlimited graphic design. There are companies charging, you know, 30, 40 times that, 10,000amonth, 5,000amonth and companies pay it. It's going to be race to the bottom on pricing. So I would everyone wants to be the cheapest. No one wants to be the most expensive.
