Sam installed infrared saunas and cold plunges in a gym and charges members for access. He spent around $30k on hardware, hit 130 members in year one, and is nearly breaking even. The main headaches are cleaning the plunges without drains and managing slip liability.
Four infrared saunas at $7,000 each.
Two cold plunges at $10,000 each.
About $50,000.
$75 per month.
$30 per se.
My friend Sam built a six figure business installing saunas and cold plunges inside of his gym and charging $75 a month for access. Here's exactly what he did, how much his startup costs were and how you can copy him he bought four infrared saunas for $7,000 each and two cold plunges for $10,000 each. The one thing he regrets is not installing drains on the cold plunges because they have to use a pump to clean them out every month. His total upfront cost was about $50,000 and thankfully his gym had some extra space that they subleased out to him for a couple grand a month. He charges $75 a month for unlimited access or $30 per se. It's a brilliant business because he has built in customers walking by his shop every time they go to the Gym. He's about 130 members right now and he's close to break even in his first year. The hard parts are insurance. There's a high slip risk, so his liability insurance is a little expensive. He gets his leads from local influencers, Facebook ads, and from the gym itself. He's expanding to more locations and plans to franchise this full business plan here.
