Chris Koerner describes a growth hack: join abandoned Meetup.com groups in your area, pay about $19 a month to take over as organizer, and access the members for your business. Works for local services and e-commerce.
Chris Koerner
Meetup.com
Dallas, Texas
$19 per month
You're not bad at finding new customers. You just don't know the best secret growth hack in the world. Here's how to fix that. Let's say you own a home service business in Dallas, Texas. You're going to go to meetup.com and join all of the Dallas, Texas meetup groups. Any group where you think most of the members are local homeowners, it's free to join all of them. Then you're going to wait. That's it. You're just going to wait. Or more of the group organizers abandons the group. It happens every day. Their card on file gets declined, lose steam, they lose interest, whatever. Anytime this happens, meetup.com will email all the members of the group and say, hey, who wants the group? All you got to do is keep paying us our 19 bucks a month and the group is all yours. Then you can take over the group for 19 bucks and have full access to all of the members. There is no downside to you joining every meetup group in the world and waiting for that email to come. Then you can do whatever you want. You can sell to them, market to them. E commerce, home services, it doesn't matter the industry. More details here.
