Brett built Design Joy, a productized agency generating $60-80k monthly profit with zero team while working 30 hours a week. He launches new digital services on weekends, hits $10k revenue day one, and keeps monthly costs under $1,000 using AI tools.
Do about $1 million a year just myself. These are low effort, low cost, low risk startups that you can just spin up a website tomorrow and then you're set, right? Which is a huge opportunity right now because AI is so dang good at— you could take something like that and scale it to the moon and back. Everyone needs it. Usually you get instant customers with it and it's totally free. On a Friday I had the idea, on a Saturday I built the thing, on a Sunday I launched it on Product Hunt, and on Monday my life was It's not, not ever the same.
Did you have an audience then?
No, no audience, nothing. I was completely anonymous. Nope, nope. I think it was about $10,000 the first day with a side income for me. I held my full-time job until I was making $80,000 a month and then I quit.
$80,000? Oh crap. Yeah.
And I was making $75,000 a year at the other job. I kept a full-time job for 4 years while running Design Joy.
So you were making more per month in profit than you were per year from your full-time job? I held it back. Yes, I was. Yeah. Oh my God. Oh my gosh. What is your net profit per month?
I think the peak was $200,000 a month, but it usually averages somewhere in the $60,000 to $80,000 a month. It's probably about $1,000 a month in expenses.
Oh my gosh, that's wild. What productized agencies right now you see out there in the world that are very successful that other people could copy? Yeah.
Is it okay if I give two? Oh, I want as many as you got.
Okay.
I think there's two primary ones right now.
Meet Brett. He's making about $80,000 a month in net profit all by himself. No team, no contractors. This guy launched an agency on a Sunday and had $10,000 in recurring revenue by Monday. No audience, no followers, nothing. He was a nobody in a town of 500 in the Midwest. Not just that, but he kept his day job for 4 years while running the business, making more per month in his business than he was making per year in his day job. And today he works 30 hours a week and his clients pay him $6,000 a month, before they ever talk to him. So we're gonna talk about this thing called productized services, and not just his, but other productized services that you guys can launch in all kinds of different industries. Enjoy.
One of the important things, like noting, like who might be watching this is like, I don't want this conversation to totally be focused around just design. These principles and like the, what I've done here can really be applied to any sort of like mainly digital skill, whether it's marketing, copywriting, You know, maybe you're running social media for a brand or something like that and it's small. Like any of this stuff can be technically what I call productized, which just basically means selling it off the shelf, right? So instead of filling out a form on a website, getting a quote, jumping on a call, having, you know, 3 or 4 meetings to discuss pricing and proposals and estimates and all that sort of stuff, it's just, you go to the website, you buy the service, you pay for it then, and then you can consume it. So it's really, I like to call it like lowering the, the TTV, which is time to value.
