Chris Koerner (YouTube) argues that many successful startup co-founder pairs combine complementary personality types—typically one introvert and one extrovert. He advises entrepreneurs to seek a partner with opposing strengths and gives concrete examples (restaurant: cook vs front-of-house; app: coder vs partnership caller; pressure-washing: systems/setup vs door-knocking) and ends with a call-to-action to partner up.
Chapters
What do the two co founders of Apple, Microsoft, Google and Berkshire Hathaway have in common? One of them was an introvert. One of them was an extrovert. Okay, so what does that have to do with you? If you're an entrepreneur or a wantrepreneur, you need to find the yin to your yang. If you're an introvert, go find an extrovert. If you're an extrovert, go find an introvert. I know you have a friend in mind that you're thinking of right now. Here's the thing. If you start a restaurant, you need someone in the back of the house cooking the food and you need someone in the front of the house working the tables. If you start an app, you need someone in a dark room coding all day and you need another person getting on the phone calling up for partnerships. If you start a pressure washing business, you need someone setting up the systems and another one knocking doors. If you have a co founder in your life that's an introvert to your extrovert or vice versa. Share this with them and say, hey, let's start a business together. Go watch the Kerner office.
