Chris Koerner argues packaging matters more than the product itself. Domino's 30-minute guarantee and Glossier's branding beat better competitors. He shows how to repackage services, like offering free sidewalk pressure-washing with house work, to create offers customers can't refuse.
Would you believe that this simple video helped make this motorcycle company millions of dollars? You'll never believe what simple tactic this video uses that you can use to help you make millions of dollars. What would you say this motorcycle has to do with companies like McDonald's Method Soap, Glossier, Lush, Tony's Chocol Only or Apple? It's packaging. It all comes down to packaging. If you don't have a unique product or service then you can at least have unique packaging. Well what if you don't sell a product? How do you package a service in your offer? You got to have a unique offer. For instance, if you have a pressure washing business you can say hey, I will pressure wash your sidewalk for free if you let me pressure wash your house. That's packaging a unique offer. Domino's made hundreds of millions of dollars from packaging their offer. As if this pizza gets to you in over 30 minutes, it's free. Your packaging has to be unique.
