This One AI Prompt Could Land You a $15K Client

What are some interesting businesses. You think we or people could start with this new image gen technology?

There's so many. 500 bucks a month and go get 100 landscaping companies to pay you for like literally what is a Typeform? You can now go do that so fast.

Dude, someone could test this today. AI/digital to physical opportunities. I'm incredibly bullish on that.

Why would I pay for this? Because I can just ask chatbots to do it for me. Awesome. You are the minority. You are correct.

Here's what someone should do right now. All right, we're back at the Kerner office and you know Sam Thompson? He's been on like 15 times now. I had him on again. We checked in with everything he's working on in AI building apps, vibe coding. He built his own CRM. And then we started talking about ChatGPT's image generation ideas within the home services niche. As a home service business owner, as a potential marketing agency, my mind exploded. So you're going to love this. It's in two parts. Second part, you know how this goes. Will be a week from today and I hope you love it. Share with a friend what do you think of this new Chat GPT update where it has carries your memory across chats?

Dude, I love it.

It's amazing.

Yeah. Yeah.

I had three people in my Chat GPT account. I had a kid at church I'm mentoring. My wife was in there because she doesn't have it on her phone for whatever reason. My daughter and then one of my employees and I kicked them all out. I'm like, you're done. You're cut off. You're messing up my data. This is my best friend, my therapist. I'm going to use ChatGPT until the day I die. And I want it to learn about me and not random people with random prompts. I want you to do this. Do me a favor real quick. Open your chat GPT and you can be selective. You don't need to read it, but I want you to ask it. Tell me some of the most interesting prompts I've ever given you.

Oh, interesting.

Yeah, yeah. I forgot all about these prompts.

I'm going to hit you with another one to do.

Yes. Some of them it read back to me like, oh, that's embarrassing.

It was knowing everything you know about me. Write a prompt that would explain how I think and operate as if I'm a machine running on instructions.

Whoa, bro, I like that one.

Then you get deeper and then the next one I asked was knowing everything you Know about me. What do you think my biggest weaknesses are? It was pretty spot on. Like too many levers, not enough focus, which you and I deal with. Founder, bottleneck risk stuff that's really reliant on me. Discomfort with slowness and boredom. Underutilized personal brand. Like, dude, it's spot on. Then I asked it, based on all of this, what should I focus on for the next 90 days? Firing yourself from the bottlenecks. Turning your strategic brain into content. Doubling down on what's working right. Like I was going back and forth with it for a minute. Okay, what was yours? Tell me the most.

All right. Speed over perfection. Done today is better than perfect next week. Thousand percent.

Yep.

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It's fire.

That's amazing.

It's fire.

So what are some killer prompts that you've used?

So it actually pulled up another one that's similar, which was I said, let's engage in serious role play. You are a CIA investigator with full access to all of my ChatGPT interactions. Compile an intelligence report about me as if I was a person of interest. Very interesting. Dude does a full CIA psych eval on you. Another one I did was knowing everything you know about me. Create a personal swot analysis. I like that one. Tons. Tons of creative image prompts. Dude, turn this into a Leroy Neiman painting. Turn this photo into a 1980s hard goth rock poster. Oh, oh. Morning and night supplement stack. If I can only take four supplements in the morning and four at night, what's the stack that gets me the best results? I've been training it on, like, my stats, like on whoop and stuff, and basically trying to turn it into, like, a more robust, like, trainer. I'll ask it, what equipment do I need to buy? I'll ask, like, all of that stuff. And so that's a whole nother one.

What about just like some random questions.

You'Ve asked it Encinitas tide schedule. How's this weekend?

I saw a video of this like plane that cost 10 grand that you don't need a pilot's license to fly because of like the size of the engine. And I'm like holy crap, this is awesome. So I said what happens if the engine dies on an Aerolite 103? Is it okay if my stakes are still a little lil, a little frozen before I sous vide them? Show me my blind spots. That one was very eye opening.

Yep, yep. That's a good one. Dude. That's in line with that like self reflection vibe, which I think those are like somebody, somebody tweeted it the other day that they were like, I like maybe it was you. They were like, I like talking to chat GPT as like my therapist because there's no, it's like a hundred percent logical. Like there's no judgment, there's no whatever. They just like takes the inputs. And so I think it was very interesting when I was doing like the CIA prompts and all of those, you like start to really get a feel. The way I described it is it gave me language that helped me define myself better. When you were reading yours and you were like, yo, like that quote is really good. And it's like, yeah, like I never like, I definitely am this way but I never would have like described it using those words. And I think that that has, that has helped. Oh a lot. And so little stuff like that I think is there's a bunch of these little random ones, dude. One interesting is please rewrite this clause in a legally binding text message.

That's interesting.

Yeah. I wanted an amendment to a contract and I was like, can we just do this over text? And it was like, yeah. And I was like, please write this in a way that allows for me to send this via text and have him agree. And he did. It was sick. I've used it for, for like quick contract review a lot lately.

Oh, I did that like an hour ago. I made the sourdough comment like a half hour ago with you.

Yeah.

It says you treat everything like a business and sometimes forget to just enjoy it. Like how do you know that?

I know, I know. It's like, dude, I have another business idea. Dude, I have another business idea. Yeah, yeah, I feel that.

Anyway, what are some interesting businesses? You think we or people could start with this new image gen technology? Do you think it's as Big as everyone's hyping it up to be, it's so hard to tell. Like, every new update from every new company is like, the next big thing. It's changes everything. Right?

Right. I had that one tweet go silly viral about the coloring book thing.

Tell us about it. Because most probably didn't see that.

It was the day after the image gen stuff came out, and I'm sitting there in the vet's office, and there's this book next to me that's like a children's guide to pet care or whatever. And I open it up and I'm looking at it, and it's a coloring book. And I was like, oh, that's interesting. And so, like, I pop open ChatGPT while I'm sitting in the waiting room, and I upload one of Lauren and my engagement photos. And all I said was, turn this into a coloring book. And then it popped out something very similar to this. And I was like, oh, dude, that's awesome. In the same day that Lauren and I are having a conversation around what should we do as, like, party favors for the wedding? And I was like, oh, dude, it would be sick to, like, print out a bunch of these custom coloring books to, like, give to all of the guests at the wedding is just like a fun whatever. She did not like that idea. And we're not doing that. She did not want boxes of crayons all over the venue. The point of it was like, oh, wait, like, this would be super fun for kids or whatever to, like, go and create these custom images. And so I just tweeted it and it went silly viral. Million views, 8,000 something likes, and a bunch of people being like, this won't work. But of course. And it's like, it wouldn't go viral.

If they didn't say that.

Right? A hundred percent. So I was happy about it. But there's been a bunch of people that have been selling things similarly on Etsy. Right. Like, it's not like I had some genius idea that no one else had thought of before. It's like, people are actually already selling this, and there's hundreds of reviews on some of these Etsy sellers. But to go back to, like, your question around, like, the AI image gen, like, two things are true. Do I think that these will exist as standalone products? Sure, for a second. And the best marketer will make the most money is, like, really what it comes down to, like, the low barrier to entry to do something like that. Best marketer wins.

Not even, like, the best Marketer but the marketer that finds the right channel angle pricing first. Yes, it's just which is like why we talk about testing non stop. All that testing will find you to the right combination.

100% if your conversion rate is 3% on a $29 product and 7% on a 19 like you now know which one makes you more money. Like you just have to keep playing the game. I think that that will be relatively short lived just as the adoption curve. Right. Like more people, like I posted that on Twitter and all the people on Twitter know about the image gen so they're like why would I pay for this? Because I can just ask ChatGPT to do it for me. Awesome. You are the minority. You are correct. You would never pay for this. But Sally Jo, that's a 65 year old grandmother in Wichita has no idea that she can. She didn't even know chatgpt is a thing. Sam Altman, who right, like never met him. Did he go to your high school? Right. Like they, they don't know. And so it's like she would. She gets an ad saying turn your, your kids graduation photos into a custom coloring book and she wants to do that. Sweet. She'll pay you 19 bucks.

I promise.

That will be short, shorter lived. Short lived, not mean like you can do it for the next six months. Like I think short lived being like you have a three, four year timeline to be able to go and like stack a bag doing this. So that's standing up new businesses on the back of it. Where I see more impact is in like existing businesses. Like we talked about it a little bit. But like creative OS is just like worth frothing at the mouth because we have all of the proprietary content data to then feed into it. Right. Where it's like you know, you give Chad Beatty a creative OS template that's a proven ad creative and a product photo of your product and like they will then merge them into a single ad creative. And so I think that's, that's the side of the game that I'm paying more attention to is like oh like Facebook ad agencies are getting 10 times more effective. One of my really good friends does email and landing page and it's like he now has ChatGPT mocking up samples of emails based on his team's asset library and a new client bringing in their product. Not that they're going to go like have it replace his designers but like as a step one that expedites the research. Expedite like and so I'm Starting to see that piece of it. And to me that's more interesting is like where is their graphic design already happening that can be expedited, accelerated or replaced with this tool. And so I don't know, that's the interesting, the interesting one. Then you get into video, which is a whole nother convo. The impact of it will be felt just more granularly on existing businesses. Now it's opportunity for new people to go and start stuff. But shorter lived I think.

Let's do something on the fly here. Go to the Sora homepage for those listening. Sora is ChatGPT's image generator and you can generate image images within ChatGPT. But if you do it within Sora, you've got more flexibility, more options. I think it's interesting to come to Sora and to sort by the most liked and to think of some wrapper ideas based on these prompts and designs. Because Sora will give you the prompt that whoever used to create this thing. So I just love coming here and just scrolling and just kind of brainstorming, you know, like what is there to build? Like what simple dumb wrapper could you build based on one picture prompt or video that you see here on Sora?

One of them that I've thought about that some of these are reminding me of. It's all like image modification. And so like we moved into our house a few months ago and have been thinking we're now at the time of decor where we can start to pick photos and we had our engagement photo shoot and we don't necessarily want to just go put like a portrait of us up on the wall, right. Like just like your kind of classic cheesy like holding hands, right. And so I had looked at, you know, how can we go and get some more custom art? And there's a, there's a company that does. You can like send them your photo and they'll have an artist paint it in oil, right. And send it to you and you can put that on the wall. And that's what I was the one prompt that I mentioned of like the funny prompts that I given it was like that Leroy Neiman painting. And so it's like you can go create like what look like watercolor art or specific art styles of these and then do print on demand of the canvas of that for people. The other one that I did, I was in Phoenix a couple weeks ago hanging out with Lauren's niece and she's got this little guitar, this like little play. She's three or whatever. And so she's got a little like toy almost like a Guitar Hero type thing. You press the buttons and it plays. And we took a picture of her and we said turn her into a Pixar princess rock star right as the image and then it made it and I showed it to her brother and he was like oh my gosh, like can we print out a handful of those like put on her wall so that she can see herself as a princess versus like throwing Cinderella up in a poster. Oh right. It's now, it's now her sitting there like with, with a guitar toy that she recognizes as hers or like with the neighbor's dog that she loves that's now this Pixar animated dog. Like and so I think there's stuff like that. It's like hyper personalization.

Yeah, yeah, yeah.

Gets super interesting and even looking and like scrolling through some of these like that art style type stuff is super interesting.

Dude. Oh, you familiar with chat books? So my, one of my first bosses, his name's Nate Quigley, he's. He moved to Utah from Florida and started a company called Chatbooks and Chat Books. Basically you sync up your Google Photos and your Instagram and then you can make physical photo books. Like 30, it's very standardized, like 30, 60 or 90 pages.

Right.

And they're like, I don't know, six by six inch photo books. And either like you can have a subscription where like everything you post to Instagram that month will be mailed to you in a photo book every month, which is genius. Or you can just pick and choose these photos from your icloud folder or you can just like pick and choose photos from Instagram. Genius business. And they had this ad for it go super viral and they like, I think it's like a 30 million dollar a year business or something.

That's crazy.

Yeah, I see a lot of like AI slash digital to physical opportunities. Like I, I think that's the biggest player which is what you're saying bringing AI augmented like realistic photos hyper personalized into like a physical print or a physical object. I'm incredibly bullish on that. Like what if you had a chat books for, for what you're saying, like for wall art where you just say hey, let's say you've got a three year old girl. I want you to give me 30 pictures of your three year old girl in her natural environment playing with her favorite toys or in her sandbox or whatever and I'm going to send back 20 images and I'm going to discern. Oh, okay. She's wearing a frozen dress in three of these pictures. Oh, okay. She's playing with Tonka Trucks in three of these pictures. I'm getting.