Chris Koerner visits a Trump-branded store in Pigeon Forge, Tennessee and finds merchandise mostly imported from China, average purchases around $64, and daily revenue between $5,000 and $15,000. The store operates in a legal gray area, selling unofficial Trump gear while claiming to donate a small percentage to Trump-related causes.
Questions this video answers
March 19, 2025.
Chris Koerner.
Pigeon Forge, Tennessee.
About $64.
Between about $5,000 and $15,000 per day.
Chapters
Look at this freaking thing right here. I'm here in Pigeon Forge, Tennessee, and this Trump store makes way more money than you'd ever believe, even though the election's already happened. I'm about to go in, pick the owner's brain, find out how much money they pay to Trump to operate this store. What are their most profitable items? What's their daily volume? Let's go on in together.
I was able to do a deep dive via perplexity and find old articles about this store when they've been interviewed by reporters and when reporters have camped out. Interestingly enough, these Trump stores operate in a legal gray area by selling unofficial Trump merchandise. So they are not required to pay any licensed or royalty fees to Donald Trump. But supposedly they say they donate a small percentage of their sales to his campaign. The average ticket size seems to be about $64. For this store, they can do between five and $15,000 a day in top line revenue. Ironically, their items seem to mostly be imported from China. What are your big sellers? Everything. Is there a hat or like a T shirt that stands out the most? Well, all of them know what you like. And the manager did say that the White privilege card is one of their best sellers. And at $10, the net profit margins have to be at least 95%. Shirts and hats are all between 30 and $35. Socks were $15 a pair, stickers were $5. And while we were there, we probably saw about 20 customers come in and out. Now, this is not a political statement. I'm about as moderate as you can get. But as a devout capitalist, I love everything about deep diving on these stores.