A short-term rental owner earning $800,000 yearly on Airbnb got banned. He paid an influencer $900 for a giveaway, which led to $40,000 in bookings. He eventually moved 80% of his business to direct bookings through his 150,000 Instagram followers.
$800,000 per year.
$900.
$40,000 of bookings.
150,000 followers.
80% of bookings.
Picture this for a moment. You own a short term rental property that makes you $800,000 a year. You get 100% of your bookings from Airbnb. One day you wake up and Airbnb emails you and says you're banned. We don't need to tell you why. What do you do? Your revenue goes to zero. My friend Isaac, what he did was he spent $900 on an influencer to do a free two night stay giveaway. That $900 investment turned into $40,000 of bookings I a year later. He kept leaning into this strategy and he had 150,000 Instagram followers and he got 80% of his bookings directly through his website, not from Airbnb anymore, even though they reinstated him. If you want to hear the full story of this, go to the Kerner office on YouTube and watch my interview with Isaac.
