Why Your Cold Emails Get No Replies (And How To Fix It)

We got probably to our first 1 million ARR almost entirely through cold email. I started doing SEO, I started doing ads and other stuff, but that takes time. So I was like, let's just cold email. And that's what we did where I was cold emailing five plus million emails a month. So that's what, 60 million emails a year? You don't need to start with 50,000 emails. You can start with 100 emails a month. You don't have a sequence of emails. You're throwing money in the trash, cash and throwing your campaign in the trash. Do you think that cold email means I send you a cold email? No, that means you have a sequence of emails because 80, 90% of the time you're to generate more revenue on a follow up than you are the initial email. People are busy. He's booking like five meetings a day.

Wow.

So we're talking 100 meetings a month. He's crushing it. It's the one channel that low barrier to entry doesn't cost a lot to start. You can get your first customer in a day. It still works.

Is it true that cold emailing is dead? I keep hearing that over and over. So I wanted to put that rumor to bed today. I had my friend on, his name is Will Cannon. He started two software businesses from scratch that do millions of dollars a year. And he tens of thousands of cold emails per month. And he says it is still alive and well. So today he gave us an absolute masterclass on all things cold emailing. How to stand out in the age of AI. How many times to follow up what your offer should be, et cetera, how to make sure your emails hit the inbox, how to scale a campaign. Please enjoy.

People just think, oh, I need to call. That means send people an email. No, that means a 15 email sequence or a 10 email sequence. We found that 80, 75 plus percent of the revenue we generate from cold email is not from the first email.

It's Whoa, whoa, Whoa.

Yeah.

Seriously, 100%?

Yeah, of course, yeah.

How many follow ups?

I think we had like a 10 to 15 email sequence over like 30 days.

Now what type of people like to like this is to like a real estate agent or.

No, this is B2B. This is. So this is. We're reaching out to SaaS, companies, 50 to 500 employees, IT services, computer software, like you know, people that need B2B data, people that have sales teams. So yeah, I mean this is another big part of cold email is you think that cold email means I send you a cold Email? No, that means you have a sequence of emails because you're going to generate more revenue. Normally, 80, 90% of the time you're going to generate more revenue on, on a follow up than you are the initial email. People are Busy. They get 100 cold emails a day. You know, a lot of these big companies, they don't reply to the first email. And so if you don't have a sequence of emails, you're throwing revenue and you're throwing money in the trash and during your campaign in the trash can because that campaign's not going to be nearly as successful as a full sequence of emails.

Okay, so that's crazy to me because typically when I send cold emails I see such a big drop off at like the third follow up that like the open rate is like so low and the response rate is abysmal. Like if they are responding, they're saying leave me alone. That I just thought it was like diminishing returns. Like the difference between the 4th follow up and the 15th follow up is next to nothing. What is, what is like your timing of these follow ups look like? Like, yeah. How long does it take you to send 15 emails?

45 to 60 days. Every industry is different, every campaign is different. So there's a lot of factors here. But I would say first email, the second email is three to five days later. The next email is two to three days after that. It sounds like you're just peppering these someone with emails and it sounds to the normal person like they would have already replied on the first or second email. They don't want to be bothered with the eighth email. Yeah, but if you, if you look at kind of cohorts or if you just run like, ha, I'll, here's what I'll say. Test this ab. Test everything. Go test this yourself. Send one camp, you know, have a thousand leads. Divide 500, 500. Send one campaign and just send one cold email and then on the other campaign have five to ten touches of cold email, test it for yourself and see what works better. I can almost guarantee you in Most cases on B2B cold emailing that you're going to have more revenue meetings. Everything from the campaign that has followers, it's like, I mean, this isn't a secret.

Yeah, I agree. To me, the only difference is like clearly following up is everything. But what I'm talking about is the difference between three follow ups and 15.

Yeah, I mean, look, again, it depends on the segment we're selling into sales and marketing teams that they're Sellers themselves, they get peppered all the time. They pepper people. So it's that look, I may be a little bit different because of our space. That's why I say depending on the industry. But again, I would just say test it right. Maybe maybe three or five work better for you and you don't need the 15. True. And that's easier and it's less volume. You need to send. Go with that. I would test it. I would, I would honestly test AB. Test it. But 100% for sure. 1 versus 3 or 1 versus 5 in most all, almost all industries you're going to have. Yeah, you're a lot more successful. And look, if you're, if you add in calling your LinkedIn or these other touches. Here's another thing too. I recommend warming up your camp prospects. And what I mean by this is if I have a list, if I have a small list of 100 or 500 people, you know, I want to warm them up in a way where I can look familiar like as a familiar face when they hear from your or a familiar name or familiar company name. And if you warm up prior. And so that's why I wrote this guide on cold email. Like I've been cold emailing forever. I wrote like a guide like five or ten years ago. I got all these super. So I read the book Predictable Revenue by Aaron Ross way back in the day and it's how Salesforce built zero to a hundred million arrs through Cold outbound. That book changed my life. I read that when it came out and so Aaron Ross is the one who wrote it. So he. So I read that book when it came out and I was like entrenched with cold email for a long time and eventually I reached out to him and a bunch of other people and wrote a guide on cold email. Like the ultimate cold email plate playbook way back in the day. This was like four or five years ago. And then more recently I revised that. I was like, hey, you know what, let me take everything I've learned by cold email and what's going on today in 2025, coming up on 2026 and let me write a whole playbook on how to do cold email. A to Z and the warm up and all that stuff is in there. So I kind of wrote a guide on it. We can link to it. I wrote a guide on it and.

That'S link to it for sure.

Yeah, we'll link to it. That that's my playbook. A to Z on cold email and how to do it. Right.

So if your sequence is 10, 10 to 15 emails and it's 45 to 60 days, then are you averaging like three to six days between each email or is it like first few or like every two days and then after that it's like once a week it.

Does space out later. Yeah, it's, it's, you're space it out.

More as you go.

100. Yeah, you're touching them more often and it's like first email three days later, second email, three, four days later, second email. And then eventually it's a week or you're spending, you know, and then you know, every, like there's breakup emails, there's a, there's a lot of tactics that people use that's been around forever. And the thing is people, kind of people in our space, some people, some, some in some industries don't know because we've, we've helped people cold email campaigns. Some industries you can still use, breakup emails you can still use. Hey, I hope you appreciate my professional persistence. But it's like now if I see that, I know that's a cold email, I know you're not, you know, so but like, so things have got more sophisticated. But there's still a way to do cold email, right? And there's still a way to make a lot of money with coding. We're still doing it today.

Fun fact, 80% of the people that watch my YouTube videos are not subscribed to me. And most of them think they are, they see them in the feed but they're not subscribed to me. So please, it'll take half a second, just click subscribe and it would mean a ton to me. Now how many of these follow ups are you just saying? Like hey, just checking in here. Hey, just following up verse, like you know, two to eight sentences worth of stuff.

I like short. I like short. Yeah, I like, hey, I like any interest question mark. I don't love bumping this to the top or certain things I don't love. Again, depends on the industry, depends on who you're targeting. But I love short stuff. I love just bump it right up and see, see what happens. I mean it's. If you send eight sentences in a follow up email, I mean there's almost.

No chance nobody reading that.

Did.

Did you happen to see my tweet about the cold email I got this morning?

No, I didn't. Let me see it.

Okay, I'm going to read it. I'm going to read it. So this was, this made me really think twice. Like this is very curious. So my team forwarded this to me. They thought it was real. It says, dear Chris, I hope this message finds you well. In 1929, my grandfather founded Standard Publishing with a clear purpose to preserve the voices of Americans and Christians around the world. It is with deep regret that I share. We are going out of business. We simply can't keep up with the rapid acceleration of artificial intelligence and the cost cutting measures our peers have embraced for nearly a century. We have remained committed to creating our books by hand, M. Dash writing from the heart, honoring every story and staying true to the values my grandfather built this company upon. Chris, if it's not too much to ask, I would like to personally invite you to schedule a moment with our team and allow us to prepare a free sample chapter for you. As we close our doors, we want to go out by serving one last time, M. Dash offering our work freely so that my grandfather's spirit of generosity can be remembered and and felt by many. So the domain that it was sent from is non existent. The person in the signature is non existent. The business is non existent. It's all fake. It's like, this is your standard, like going out of business sale that you see on retail stores. They've been going out of business for a decade, right? Because it works. People think they're getting a deal. What do you think about this? Like, it's unethical. They're clearly lying. Like there's a play here. No one's going out of business. They aren't who they say they are. I'm not suggesting anyone do this, but what can we learn from something like this? Or what do you find interesting about something like that?

I mean, I first of all hate Dear Chris. That automatically screams cold email. It screams they're, you know, they're not American. Not that you have to be American. Simple emails from everywhere. But I'm just saying it just screams like this is an advertisement of some sort and trying to sell you something. Look, here's what I'll say. So I have a friend that's a certified financial planner and he's crushing it on cold emails in a very specific way. He understand what this reminds me. It's like, like we're not gonna go down that hole. But he cold emails teachers. So he's a certified financial planner, works for a big company, and he cold emails teachers because his company has a relationship with some of these school districts and he can allow them to move their book of business over to him. So he emails a very specific segment teachers who don't get a lot of cold emails with a very specific message inviting them to site basically in some ways letting them know like, hey, like I work in connection with your school district with the blah, blah, blah, school district that's personalized and, you know, invites them to a call. And he is absolutely crushing. It's one of the best cold email campaigns I've ever seen. And part of the reason, I think, is because of the segment, teachers don't get a lot of cold emails. There's nothing really too much to sell. Teachers versus B2B stuff. Right. So he's sending messages in a specific way because he has a specific relationship. And he's getting his cold email campaign. Like he's booking like five meetings a day. So we're talking. And I mean, he's sending weekends too. But let's, we're gonna, you know, we're gonna call it 100 meetings a month. Ish plus. Right. And obviously not, they're not all, you know, there's some. But he's crushing it because he found a very specific demographic of people that don't get a lot of cold emails and he's sending the right message to them.

Yeah.

And he's absolutely crushing it. So this kind of reminds me of like, hey, like, not this because this is good, whatever, but like, it reminds me of going after an audience that isn't getting hit really hard with the right messaging and absolutely crushing it.

Yeah. And they're, they're trying to tug on your heartstrings, right?

Yeah, right, Right. Don't tell me you reply to this, Chris.

No, I tweeted about it and then someone responded and said, I just got this today as well. And it was the same email but from a different URL, different domain, everything. I think I'm gonna respond just to see where it goes because I love doing that. Like, I just love seeing what the funnel looks like from these.

I mean, what is their funnel? He's saying he's gonna give it for free. There's obviously some, there's some catch there. Right.

It's probably like a ghost writing Service. They're using AI, which is funny because they're saying the AI is putting them out of business. They're using AI to write books because, dude, publishing.com is like a 100 and something million dollar business. Like there's, there's a lot of money to be made and in books.

Have you wrote a book yet?

No, but I'm working on it.

I'm about to say that's. That's the next step, right? You build a personal brand, everyone's done it, right? Then you. Are you going to have an alex or mosey $100 million launch? No, I don't, I don't know.

I don't think so.

Are you going to bulk? I haven't. Have you studied his. The, the last launch he did, huh?

Yeah.

Are you going to do a bulk thing like he did is like where it's like, hey, give out $6,000 worth of books to all your friends and family and you can and you'll get in my workshop, my webinar, my, this, my.

I don't know, probably not. It just seems like a lot of work that I don't want to do. It's probably worth it. I mean it's clearly worth it.

And he, and he also, before the launch, for however many months or a year or something, ran a bunch of like he, you know, he built the funnel up to this big launch event. Something, something. I guess anyone that's trying to build a personal brand or launch a book can take pieces from that and learn from to help make their launch more successful.

So I work with like over 100 people right now that are trying to start AI automation agencies. If you were doing a cold email campaign as a brand new AI automation agency owner, right, Looking for small to medium sized businesses to charge like an upfront two to five grand to like audit their business or solve a problem and then an ongoing like 500 to 1500 dollars a month to maintain that thing. What would your email strategy, cold email strategy look like for an offer like that?

It's all dependent on the industry, right? I mean, you know, like I said, you're going to have. This is another thing too. Like I think cold email can work and does work, but it doesn't always work because there are some industries and some spaces and some companies that don't have the right offer where it's going to be a lot tougher. In general, my strategy, and this is part of my playbook is build a small list of. First of all, figure out who your ICP is. That's people don't even have that nailed down.

Describe to people what an ICP is.

Yeah, an ICP is your ideal customer Persona and this is like who you're selling to. And I think you should be very specific about who you're selling to. If you're like, hey, I sell to anyone, I sell to SaaS. Anyone that has a SaaS company, I sell to. No, no, no, no, no. I sell to SaaS companies that have 50 to 500 employees, that have outbound sales teams that, that use XYZ software, like, you know, narrow it down as much as you can, first of all. So that's kind of step one.

Yeah, listen, this summer I'm doing something crazy. I'm starting 50 businesses in 50 states in 50 days. And every single one of them is going to need a website. Because if you're building a business in 2025 without a website, you're basically invisible. But here's the problem. Finding a decent dot com is almost impossible at this point. Everything's taken. You end up with something like Best Phoenix Plumber, LLC2025.COM because all the good domain name choices are gone. That's why I'm using dot online for these businesses. The word online gets searched over half a billion times every month, which helps your SEO and makes you more discoverable. It's the world's second largest domain extension, trusted by over three and a half million businesses worldwide. I can get the exact domain name I want without having to pay thousands of dollars or settling for some weird variat. And right now you can grab your dot online domain name for only 99 cents using my code at get online, stop settling. Get the name you actually want links in the description below. Well, for example, one of the guys that I know, he sells basically a tracking system for auto body and collision repair shops that have over $40,000 in revenue per month. So basically when a customer brings in their car, he sells a service, a software where the customer can know the status of their order at any given time. And it's just high level. He's just selling white labeled high level. But like that his ICP Auto Body Collision Repair places $40,000 a month at least in revenue, that one product. And he's crushing it nationwide.

Yeah, yeah, you. I mean this is a perfect.

He started in Georgia, but now he's nationwide.

Yeah. Okay. And is he doing cold email, cold call? Is he, is he going personal? How is he getting business?

He's doing, he's. He's using Facebook ads, actually.

Beautiful, right? I mean, look, this is a perfect example where you can. I would use cold email for this as well. Facebook, obviously. Facebook ads. If you can get your Ross to where you need to be, like, push that as a channel. This is another lesson too for entrepreneurs that are building anything, especially Lindsay said you're working with a bunch that studies AI agencies is a lot of people will say dive deep on one channel. Like say, like, hey, Facebook ads to working I don't need it. I don't need cold email, I don't need sales, I don't need SEO, I don't need any of these things. I'm going to focus here. I actually, from my experience, I give the opposite advice. I say if you have one channel that's working great and if you can double down on it, great. But don't let one channel be your sole source of revenue for your business. If you like, I would, I would put some percentage of my time, for example, for that person on focusing on working on other channels. Because again, and I've seen it happen time and time again, things change and you might be crushing the Facebook ads today. And if you're putting all your eggs in that basket, I'm telling you, things may not change, but if things change and if your ROAS goes negative and you're screwed and you have, and you haven't put any effort and time into building a brand by using all these other channels, you're going to be, your business is going to be screwed, your revenue is going to be screwed. So I would focus on adding other customer acquisition channels one by one. And so like that's what I've, I've done with my businesses. I've got burn on that. In the past, I was ranking number one for all these phrases and crushing with SEO. We were doing gray hat SEO, one of my first companies. Boom. Google algorithm update comes overnight. No more revenue. Like I've seen it happen. So it's like if, but if you diversify your channels and you're building a mini brand, which is kind of like what upleads? That gives you info. We're going to have a mini brand. We're not big, we're not a billion dollar company. But when people look for B2B data and they ask you beat and they go on Google for zoom info alternatives and they're going to see uplead there and they're okay, who's uplead? So like build a mini brand, use a bunch of different channels and eventually people will go directly to you or just know you name recognition is so important. If they know this is I need B2B data right now, they just think about zoom info. If they think, oh, upbeat as well, boom. So I think that's part of it and that's what I would recommend like for this, for this person. Perfect example of an area where auto body shops or auto dealers, like they don't get hit with a lot of cool emails. Right? So it's a perfect, it's a perfect segue into like, hey, you can go into athlete. I can build a list of all these auto body shops. I can filter my redneck and filter my other things. I can reach out to the owners or the manager, whoever it is, and boom, I can build out a sequence and cold email campaign. I can almost guarantee I could run that type of a campaign and I could have success with that type of campaign. So that's a lesson for any of those. But it'd be interesting to ask you how are those companies doing? Because I see a lot of talk about a lot of, you know, the next wave is building kind of these AI agencies helping small, medium sized businesses.

Yeah, I mean they're doing great. It's, there's 800,000 consultants in the United States right now and I just wonder in 10 years how many will there be and how many of those will just be AI slash automation consultants. There's 400 million small business owners in the world. Basically they pull, you know, there have been polls and like 80% of them know that they need to be using AI and like 5% of them are using AI. So there's just massive disconnect. And it doesn't matter like how simple the tool is, like how easily you can build a website or an app with one prompt, it doesn't matter. People will always need a job to be done. You know, like my vacuum is super easy to use. I can use it. I still have a cleaner come and use it because I have a job that needs to be done and I'm willing to pay someone for it, you know, so that's my analogy.

Yeah, 100%. There's a huge market for especially because if you look at the demographics and the ages of a lot of these small, medium sized business owners, like you know, like trying to get my mom to use chatbots. I'm telling her how, you know, like, hey, like you can just, you don't need to go to Google anymore, mom, you can go to chatbots. And she, you know, you're like convincing these people. But if you come in and you say I had XYZ service done for you and I can help you with XYZ as part of, to help you grow your business, to help you automate things, to help you save time and save money, you know, it's a no brainer for a couple hundred bucks a month for like you said, millions of small businesses.

Yeah.

I'll give your audience the exact pitch we use and this could be helpful. Right. So it was the subject Line was, hey, first name. So hey, Chris, right? Always it was, I found you on LinkedIn and I thought this could be a value to you. So trying to say, like we're trying to have a. Didn't want to go crazy on personalization on first time, but something that felt personal. So hey, found you on LinkedIn, thought this could be a value to you. We built a tool called Uplead. It's like zoom info but with real time email verification. And we're really affordable. So we're saying, hey, we built a tool called Uplead. It's like zoom info. So we're referencing a competitor that they know about. And then we're saying, here's our differentiator. We have real time email verification. So upon download we verify emails in real time like most people don't. Most other companies do bulk 90 days or whatever that is. And we're really affordable. We're less expensive and we're doing what they're doing, but we're doing a little bit better. And then we said, so the call to action was. So it's two call to actions. One we tested a couple, but one was, are you open to trying out at no cost? And the other one was, can I send you 50 free leads? It's like this Alex from Moses book. $100 million offers a call to action. So good you can feel stupid saying no. This was like, hey, I built a tool, it's called Uplead. I'll give you free leads that match your icp. Like, do you want some free leads? And it was like boom, boom, boom, boom. You know, so that we give them a little taste, we get them in the app, give them a little taste, and then if they like what they see, they want more and they subscribe. So that was kind of the. That's how we kind of start building out our. We got probably to our first 1 million ARR almost entirely through cold email. I started doing SEO, I started doing ads and other stuff, but that takes time. So I was like, let's just cold email. And that's what we did.

Yeah, that is beautiful. What is your cold email stack today? And what was it back then?

Yeah, back then it was Gmail, mail merge. We used some tools at the time, but it was just like we're just buttoning stuff up together. And we weren't going crazy on it because we were just doing more targeted campaigns versus bulk, which I've done in the past, a lot of bulk stuff. So we have outreach, we have salesfinity, which is A dialer. A parallel dialer. Because now we're doing multitext, right? We're doing LinkedIn.

We're doing multi line dialer.

Yeah, parallel dialer. Exactly. Dials five, six lines at once. It connects. So you basically save a lot of time versus having a manual handout. Yeah, yeah, it's parallel dialer. There's a bunch of them now. There's Nooks, there's Aurum, there's tr, there's a bunch of them. And then obviously we use uplead for the data, so we build our list in uplead, so we have intent signals in uplead. So we know where there's kind of surging buyer intent for specific topics or specific competitors. So we'll build out a bunch of campaigns, we'll build out one around competitors, we'll build around surging intent, we'll build out a run around they just hired a new VP or got funding or build up all these triggers, send them into our systems and then we'll do a multi touch across all those.

Oh, man. Now, are you still doing cold emails today to grow?

Yeah, yeah, we're, yeah, we're still doing cold emails today. I mean, obviously it's a bit. Now it's like one piece in. You know, there's SEO, there's ads, there's a bunch of partnerships, affiliates, there's a bunch of other things. But yeah, 100% we're still doing it because it still works. And it's like, it's, it's the one channel that's like, there's low barrier to entry, doesn't cost a lot to start. You can get your first customer in a day. It's like 100 recommend cold. I mean, look, it takes a lot to do a cold email, right? And if you need help with that, like reach out to me, I'll help you. But like, if, if, if you, if you want to do cold email and you do it right and you don't need to bulk, you can do it at a small scale. You can build a list of 100, 200 people to start with. And if you send emails at the right time, with the right message to the right person, your chances of success are going to be much higher.

Is timing a huge factor for you? Because I feel like it depends on the industry and I used to really optimize for time of day and time and day of week and I don't know, it just maybe just for my newsletter, but I just learned it doesn't matter as much as I thought it Used to, yeah.

I think newsletter is different than cold email. Cold email. Obviously it depends, right? B2B cold email is different from something else cold email. So b2b cold email.

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Show Notes yes, we've found that certain days or times usually work better. But it's always, it's not always the case. Cause we've seen Fridays crush it and then we've seen Fridays be the worst day. So we, we like to start testing middle of you know like Tuesday, Wednesday, Thursday, 10:00am PST like you know, you know, middle of day, late morning or early afternoon in middle of the week. But we've done some campaigns on weekends that have done well but usually those don't. So I just, I guess it just depends. But yeah, 100% always be testing how.

Many cold emails are you sending per day and how many were you sending at your peak?

We're sending right now about I think 40 or 50,000 per month are peak. I mean she I was sending millions per month back. I've sent probably over 100 million coding I was sending crazy right? I so when I was cold emailing loan officers and realtors, I think the entire, I think so I was, I had a list of probably a list of a million people when it added up all the realtors, all the loan officers, processors, everyone in and around the space that I was emailing to try to recruit and I was sending that email and I was sending follow ups out of that email. So there was probably a few years when I was doing cold email for loan stuff where I was cold emailing, you know, I don't know, five plus million emails a month. So that's what, 60 million emails a year. That was way back in the day. So yeah, I've sent, I've sent a ton of cold emails but what I found is volume. You know, now you can't, you can't deliver tens of millions of Emails now, like you can, you could before. You could before.

What do you recommend if people want to send 30,000amonth? Like G Suite, multiple accounts, different domains in case you get flagged like proxies or 180, 20 of it.

Yeah, you, you need your, you need domains. So obviously, like for us you need a, you obviously want.com, want them to be short. So try up the, get up the, this, you know, so you want, you know, if you're going to send, let's say you're going to send, let's say something like what we're doing, let's say around 50,000amonth, you're going to need hundreds of domains, probably two to 400 domains. Each domain sends, wow, 20 to 50 emails a day. Like so. Yeah, so small volume, but a lot of domains. You need to have your infrastructure set up. You know, you know, we're doing some custom stuff, but you know, people can use instantly, they can use Lemless, they can use smartly. There's a ton of tools. Yeah, there's a ton of tools to do it, but you got to watch your domain reputation. You gotta, you gotta warm up your domains. Deliverability is a lot harder. Things are changing all the time. So if you're not on top of it or you don't have someone that helps you that's on top of it, it's not gonna be easy. You don't need to start with 50,000 emails. You can start with 100 emails a month. You can start with 5 or 10 domains and you can do it through a mail merge through Gmail, or you can use one of these tools to do it. And you don't need to go crazy to start with. I think it's, you know, if you know who your target market is, you have the right offer and the right message. I like short emails. I like plain text. I like, you know, 100%. Three lines. One. Yeah. No one is like, here's how I found you, why I'm reaching out. Here's what I do, why it's different, how I can help you. Here's the value to you and then a call to action. So good it's hard to say no. So can I give you something for free? Like, you know, I had, I just started on YouTube. Okay. And this is a story around cold email, right? And so I'm like, hey, I'm in the market for an editor. I'm in the market for a thumbnail designer. I'm in the market for all these people that I'm just Getting started, I had someone reach out to me and said, we're done for you email agency. We write your script, we help with thumbnails, we help with editing, we help with everything. And you pay a flat monthly fee. Here's who we've helped. That's exactly like you. And here's how the channels are crushing it. Let, let us give you one month of free service. We're going to write your scripts for a month. We're going to edit your videos for a month. We're going to create your thumbnails for a month. Will do everything for free. You just have to record, which are already doing now. And if it works, and I think if you get a better, more views and more clicks and more everything from your video from the videos that we do, then we'll talk about the price. And that was an offer so good I couldn't say no. And now I'm testing that agency. Yeah. Because I'm like, I'm already doing this and I'm paying an editor, a thumbnail designer and all people. Yeah, I'll take your op. So that, like, that's a way to get. It was the right timing because I was in market. It was the right message to the right person. I'm the buyer, I'm the decision maker, and it was the right offer. If it was all that, but it wasn't the right offer, I would. If they said it's $5 a month, 2000. Whatever they said, I said no. I don't know you from Adam. I'm just going to keep doing it my way. I'll figure it out on my own. Like they have the right offer at the right time and boom, I'm testing out their service and if it works, I'm paying them. That's it.

You know, it's funny, sometimes we'll spend hours, like scraping leads or learning how to really scale, scale our cold emailing, when if we just spent those same hours doing really deep research on like 10 targets like you in this case, those 10 emails will be so much more effective than 10,000 emails. Right. Because they knew the niche of your channel that you're already recording. Like, they knew a lot about you. It still might have been automated, but it was, you know, it was automated with a ton of research, a ton of personalization. Right.

100%.

Anything else you want to say about cold emailing? About how to be successful in cold emailing today?

Yeah, I mean, look, there's a lot of factors that go into a successful cold email deliverability. Messaging, timing, there's so many factors that go into it. The data itself, the leads. Are you contacting the right people? What I would say is, right message, right person, right time. Narrow your list. You don't need to blast out millions of emails anymore. Narrow your list. Focus on the right message, right person at the right time. If you can get signals, which is what Uplead provides and other companies do, you can get signals on who to target at the right time. And you send them the right message, your chances of success are going to be much higher. And so I mean that, in short, that's how to do cold email. Right. A lot easier said than done. But if you need help with it, that's what me and my team do.

Well, you're the band. Where can people find you if they want to find you?

Yeah. So I just started a YouTube channel. You can push Will Canon or it's I will collab.

We'll do a collab link on that.

Perfect. We'll do a collab link on that. I built my personal brand website. I am WillCandon.com built that. I have all my playbooks there completely free. So I wrote a playbook on SEO. I wrote a playbook on code email. I wrote a playbook on Legion. I wrote a playbook on everything. And it's not just like a chatgpt written playbook. This is like all my 20 plus years of experience building out all these businesses. I put everything I know into these playbooks and they're completely free. Not selling them. You have to give your email to download them and I'll put you on my list. But not selling them, giving them away. Completely free. And go check me out. I am Will Cannon. Yeah. I'm on Instagram, I'm on LinkedIn. I'm everywhere. Yeah. Hopefully people got value. And I appreciate you having me on, Chris.

Absolutely. Thanks, man. All right, what'd you think? Please share it with a friend and we'll see you next time on the Kerner Office.