Chris Koerner breaks down Toasted Tours, a mobile wine and beer tasting business that runs from a shipping container on wheels across California. Four-hour tours cost $180 per person with 40 passengers per run, making it profitable and surprisingly legal to operate.
$180 for four hours.
Four hours.
40 people.
Day 53.
Look at this freaking thing right here. This is the most genius business idea I've seen this year. Day 53 of Genius Business ideas Follow for more. It's called Toasted Tours, and they take people on wine or beer sipping tours all up and down California in a shipping container on wheels. How much do they charge? 180 bucks for four hours. And they have 40 people on this thing, in case you're not counting. That's $1,800 per hour. And these things stay booked. I know what you're thinking. Oh, that can't be legal. It's legal. They have insurance. They've never had an accident. This needs to be copied all over the world. Get the full business plan right here.
