A Sword, a Guild, and a Dream

A sword, a guild, and a dream. Welcome back to the Elevate Folk Podcast. I'm your host, Chrissanne Long, and with me today is my co-pilot as always, Nate the Great Kendrick.

Happy to be here and super excited to introduce our guest today.

Why don't you do it?

I want you to introduce our guest. Yeah, absolutely. Absolutely. So, uh, super excited to have Trafenia and Josh from Citadel. I met— I've known Trafenia for many, many years, but I officially met Josh probably about maybe over 2 months ago.

Our paths, we must have crossed paths when we were kids.

Maybe, maybe we did. Maybe we didn't know each other back then. Like we saw each other, but we didn't know each other.

You passed each other on opposite sides of the street, you know, one sidewalk and the other sidewalk.

Yeah. Yeah. But I was really excited to have these guys on because they're super passionate about their business. They have a really cool story and We're just excited to have them here today. So welcome, guys.

So excited to be here. Thanks for having us.

Yeah, thank you so much.

So we're going to get started just with some of the basics so everyone listening knows who you are, what you do. But we really are going to spend most of the time on the story. But why don't you kind of do a plug for Citadel, the company, what it does, whichever— you guys are looking at each other like, who's going to do it? So whoever feels most comfortable, jump right in. The microphone is open.

Let's do it at the same time. On 3. Um, so Citadel, all we're trying to do in Lakeland, uh, really in this community in, in Polk County in Central Florida, all we're trying to do is raise the standard of cybersecurity. Right now you got a lot of small businesses, a lot of entrepreneurs who are saying things to themselves like, I'm too small to be a target, nobody's gonna try to attack me. Um, and, and they're not making any decisions about their cybersecurity. If we can just start to educate people on some of the threats that are out there and some of the pretty easy things they can do, some of the cheap things, oftentimes free things that they can do to take control of their own cybersecurity, kind of prevent the bad stuff from happening to them, we know that we've made our impact on the community. And we're all about maximizing our impact. We hope that we'll get some runoff business along the way, but really we just want to raise the standard of people making secure decisions in their own business.

Yeah.

Go ahead.

We're the difference between a business going bankrupt after a cybersecurity incident and them not.

Perfect. So that brings me into all of these— the Elevate Polk podcast in general, well, at least season 2 since Nate and I have been having the show, is really about the entrepreneurial success of Polk County businesses. Okay. That's really the premise of why we do what we do. So with you saying you're trying to kind of bring that educational component to them so that they can make— be equipped to make better decisions and feel at ease that they have made decisions, because a lot of times entrepreneurs like to stick their head in the sand and, and think that they, you know, have it all figured out. And we all know, you know, any of us who've been in business know that that's not true and that we are really just waiting for that one thing to happen. That's, you know, hopefully we're going to be ready for. And most of the time we're probably not. So we'll get into some of the nitty-gritty behind that. But before, I want to, I want to hear Trofinia. I want you to tell us the why. Behind the work that you do? Because I know you bring, from what I've been able to understand, doing some Googling on your name, because your name's a lot easier to find than Josh's for some reason. You kind of bring along history with you into this entrepreneurial journey. So you were in, so give us your background story and then Josh will move over to you.

Yeah. So like from the very beginning?

From the day you were born as a wee little baby. No, just from when you got into the industry itself. Yeah.

Um, well, it first started when I was 17. Uh, I did the dual enrollment at Collegiate High School here in Polk County, and the different avenues was business, nursing, or technology. And I just felt like I should go with technology, and so I, I did go that route, and that led to an internship. It led to me working for a bank here based in Polk County as well, and then led to me staying there for 12 years and just growing as a professional and as an individual at that bank. And then I worked for Joshua Sitta in cybersecurity, and we realized, hey, there's something here, and we started Citadel.

So you met at the bank or you left the bank to work with Joshua? How did this transition go?

So that's a really great story too, because Joshua actually was best friends, currently one of my husband's best friends since they were 12 years old.

Okay.

So they've known each other a long time. And then I've known my husband since I was 16. So I have known Joshua since I was 16.

Wow, that's really cool.

Yeah.

And now you're business partners.

And now we're business partners. We were friends, but we never really, I don't know.

Yeah, we were like on the perimeter of each other's circles.

Yeah.

Okay, so then I'm going to jump over to Josh.

Sure.

And now your version of how you got here from where you started.

Okay. So I never wanted to be an entrepreneur. I never wanted to start my own business. I am trapped by constantly trying to achieve a goal. But the problem is I'm awful at setting a goal. All through high school, all through school, I was just like, okay, the goals here are so simple. They're built into every day. I got to get 100 on every test. Right. I got to get an A in every class. Okay, great. I started to dabble in technology when, when I was 16 and there was an opportunity to get a Microsoft certification through my school. I was, I was in the first class that went through collegiate high school and I got excited and I was like, great, that's a new goal. I want to get that Microsoft certification and a little bonus goal. I'm going to get that Microsoft certification before I turn 18.

Wow.

And then I turn 18. And I'm like, great, now I can do whatever I want. And I fell into a deep depression.

Oh no.

Because I can't, I can't set my own goals. I need somebody to help me with that. But once you set up, once you start stacking up challenges, oh man, that's where, that's where I kick it into overdrive. And I really— that's, that's my zone. So that means that I'm really good at climbing a corporate ladder. Right away, people know that we, we, we had a budget and a problem. We just, we let Josh know there was a problem and the problem went away. That's how I got in cybersecurity. I was doing the IT thing and then somebody was like, okay, I know you're good at the IT stuff. Maybe you've never done cyber before, but we got, we got to figure out how to do it. And also there's no money, but the goal is, but here, here's the goal for you.

Here's the goal.

Make the security better. Make us not get hacked.

Yeah.

All right.

I can do that. And yeah, man, I found such success in, in the program that, that I built and the team that I put together to help me carry out all the cybersecurity operations for a $34 billion bank, protected a million customers. Well, really, really successful. Any way you measure the success of this program, wildly successful. And I had achieved all of my professional goals at 30, 31 years old. And again, I started to feel like there's got to be— I got to get on to that next thing.

That's when the pull started.

That's when the pull started.

Mm-hmm.

Trofini and I had one conversation. She has every skill that I don't have. I'm good with the computers and pretty much bad at everything else. She's good at everything else. And I was just like, man, this makes some sense. And Trophinia helped kind of usher me into entrepreneurship, even though I, like I said, I never wanted to do this.

Well, so, so what, so like, as far as like a timeline, when, around what time was it? How long were you at the bank? How long was it before you were like, man, I need to have this transition? And then you and Trophinia had that conversation?

Yeah, so that would have been, I was probably at the bank for, I don't know, a couple of years, Nate, 2, 3 years, something like that.

Got it.

Um, had some, had some very early stories where people recognize that, like, oh, you're the IT guy, I got some problems that are here at my business, can you just come over? And like, I'll pay you under the table or whatever. And that sounds like a goal to me. So I was like, yeah, I'll come out and I'll make the pop-ups go away or whatever. And while I was there, I, I noticed, um, there's so much work that goes into this business. This business, their, their goal is to help early children who have just been diagnosed with autism start having behavior interventions. And if they can get to a child early enough and put them through this program, the, the ceiling for the skills that those child— that those children can develop before they reach adulthood, man, it is, it is a measurable difference. So they've got tremendous impact, and I wanted to be a part of that in some little way. You got pop-ups? Let me get rid of those pop-ups.

So you can do your job so you can work on making a difference in the lives of those children.

For sure.

Yeah.

So I'm, I'm getting rid of those pop-ups and I notice there's one computer that's kind of in the corner and it's got everything on that computer. It's got all the files, all the customer data, all the, all the contact information, all the billing information for this business. It's really performing a critical job, but it's not being treated like it's any different than any of the other computers. What happens if that thing, the hard drive crashes? Well, there goes the business. They're gonna, they're gonna have tremendous difficulty in recouping all and really building things back up from the ground up. The only thing they'll have to help them this time around would be their reputation. Well, I'm already there fixing the pop-ups. Let me just make sure that that data doesn't sit in one place. So I copied all their data and I wrote this little, I'm going to say I wrote a program and you're going to It's going to sound like I'm a wizard. It's a, I wrote like, you are a wizard.

You're a wizard. We are. We already know this.

No, no, no. It was, it was like 20 lines of code. It's just a little script and it runs by itself and it constantly backs up data to this little hard drive. And I was like, I don't want this hard drive to get knocked off the desk and that crash. So let me mount it underneath this table. And that way when I leave, I know, yeah, I fixed the problem. Your goal was for me to fix this, uh, to fix the popups. but, but my goal was to maximize my impact. I know that I'm leaving you in a better position if I save your data underneath this table. And I leave and I think they paid me like $100 or something and it was great. And then 2 weeks later, somebody broke in and stole all of the computers and they missed the hard drive that was under the table.

Wow.

Now you're a hero.

Wow.

My impact.

Oh yes.

I am so important. I am so valuable. The business owner, they call me and they talk about this. And Trofinia, you said we're the difference between a business going bankrupt or, or not.

Yeah.

In this moment, before Citadel was even a thing, I was the difference between a business owner really having some very difficult challenges and having an expensive Thursday. She went out to Walmart, she bought 5 computers, she copied her data over. She's back up and running. That, that was the new dragon for me to chase.

Wow.

How can I have this feeling of fulfillment? And Trofinia helped me figure that out.

Wow. That's, that's awesome. So I'm always fascinated about how founders meet and how they kind of start things and what that initial conversation looks like. So Trofinia—

I wanna know the conversation you had that started this whole thing.

Yeah.

What was, what was that conversation like? What did that, what did that look like?

It was a note that I wrote and I said, I'm in, and I wrote my name and gave it to Josh and just left it.

You like passed it, like, just like—

or I didn't even pass it, I just left it on his desk and then left for the day.

Wait, but the conversation that you were in, you wrote the note after the conversation? Uh, did you, did you have—

he had just mentioned it, like, there wasn't really a sit-down date. No, there was no sit-down, it was just like Josh was like, hey, I think it'd be really great if we would have like a cybersecurity team or a company or something like that. And nothing else was spoken after that. And then I just wrote the note and then from there it went.

So did you know what the note meant?

Oh yeah, absolutely.

I'm in.

100%. I saw it. I opened up the note. I got filled with all kinds of emotions. All right.

I have the goosebumps right now, and it's not because it's cold in here, because this is really a cool story.

It is. Yeah.

I've saved maybe 3 pieces of paper that have ever been given to me. And that's one of the 3.

That is awesome. So you just in passing decided, and this was right after this experience?

Years afterwards.

Okay. So you kept kind of going through the motions with the corporate environment.

Oh yeah.

Feeling fulfilled, at least to some degree.

It was good work.

It was checking off the boxes for you. There were goals and you felt like things were working. And then a few years later, you remembered that moment and you decided maybe it's time for us to do something else.

So a few years later, we saw a— we saw someone get devastated by cybersecurity incidents. Um, there was a, there was a customer that we banked. His name's David. Um, David had, he had two businesses. He was, he was a serial entrepreneur. He had a title agency and he also, he, he was a practicing lawyer. He had his whole, his whole He had his own legal practice. David, tragedy struck his life outside of computers. His father passes away and he's dealing with that. All the challenges that come with settling an estate sounds like a nightmare. Mm-hmm. But his dad leaves him this tremendous inheritance. It's over $1 million that he leaves him with. And David says, the nicest parting gift my dad could give me is to own my businesses free and clear. He'd taken a bunch of loans out to kind of fund these ventures. Thanks, Dad. Sure am going to miss you, but I'm going to get debt-free here all overnight. So David goes and he works with the banks and he says, this is the plan. This is what I want to do. And there's a lot of banks that are involved in this conversation. He had loans with different banks. He had accounts at different banks. And he says, you know what? I'm going to have my secretary, I'm going to have her kind of Now that I've set the goal and I've set the plan out there, I'm gonna have the secretary kind of carry out with all the, the signing of whatever documents or whatever.

Yeah.

But he didn't know that could have been months, could have been years before his secretary had clicked on this phishing email. It's an email that, that captured her username and password. And the bad guys didn't do anything with it. They logged in as her and they created a rule that anytime she receives an email, it automatically forwards a copy of the email to them.

Mm-hmm.

They're not even using her account. They're just reading a stream of emails for a year or two. No way to tell.

No idea how long.

Um, could, could have been. We know that it was longer than 90 days because that's how long they had logs.

Mm-hmm.

So they're just getting copies of this. They see the opportunity. Wow. $1 million is about to be transacted. So they reply all to that conversation thread. Using an email address that looks very similar to hers, but they removed her from the email chain. She's not in the conversation, but it sure does look like she's in the conversation. And all these plans have been set out, papers have already been signed, and, and the plan was already in order. The bad guys though, they said, hey, you know what, we were actually— we just had a late change, we're gonna, we're gonna move it over to this other account that's over here. And all these these banks are like, this seems pretty unusual, but you did already sign all of the acknowledgments, all the waivers to make this happen. We're going to, we're going to process this information. We're going to, we're going to send the payment where you tell us to send it. $1.1 million goes out, 2 transactions, a $768,000 transaction and a $400,000 transaction. A couple of days later, David gets a call from the bank and says, you missed your payment on that loan. And he's like, silly bank, I paid that loan off. I'm free and clear, baby. No, no, no, no, no, no, no, David, you sent that to a different account. You didn't pay off those loans. David is dealing with the loss of his father and he loses $1 million. Now he's indebted not just to the banks, but he's also had $1 million walk out the door. What can I do? He starts to try to improvise his way through a solution, and he works with those banks and he's able to kind of recoup some money. He gets about $400,000 back. He's still lost $700,000.

Wow.

Oh, man.

This story, man, he was getting attacked with some of the same attacks that our bank was, but he didn't have our crack team of information security professionals there. He just had his secretary. That was, that was his cybersecurity team there, was his secretary. Well, so we went to the bank and we were like, look, we see that it's not legally our fault. We're not on the hook for this one. They signed some waivers and they, they took this risk on themselves. I don't even know that they knew that they were taking that risk on themselves.

Right.

What can we do for those customers who get, who get attacked? And the bank was like, sorry, guy, there's a, there's a legal line that we, we can't step into that responsibility. We do financial services. We don't do cybersecurity services. Find somebody in the area who can, who you can refer them to. So we were like, all right, let's do that. And we spend months looking for a company that's, that's in Florida who wants to provide great cybersecurity at, at, at a budget that business owners can afford.

Right.

And there's just not there.

Got it.

There's, there's great cybersecurity for a great price. And there's for a high price, and then there's— it's, you're, you're paying for peace of mind, but you're not really protected. It's, it's really like low, low sophistication methods. There's no value to what you're spending, but you feel better because now you feel like you're making a cybersecurity decision, right?

Yeah.

So I, I've had this conversation with Trophina. Man, sure would be nice if we could be that, that, that company to stand in the gap for small business owners. And then I got a piece of paper that said I'm in. Uh, got it. There it is from there.

Wow.

It's, it's what we talk about, Chrissanne Long. It's, uh, that white space.

Yes. Right. Yeah, exactly.

Yeah.

So Trophinea, when this, I'm in, I wanna know what was going on in your mind. Like, all right, I've got this job. I'm, I'm enjoying life. You weren't married at the time. Were you married at the time?

I think I was.

Were you married? Yeah. Okay. Um, I'm in. Like, you write this, these two words down on a piece of paper, and there's thoughts going on in your head.

Yeah.

What were those thoughts?

I always knew I wanted to start my own business.

Okay.

Um, when I was 7, I wanted a ferret, and we didn't have money to buy a ferret, so my mom told me, you need to figure it out. So I started a pet sitting business, and oh my gosh, so The spirit of entrepreneurship has always been in me, and I always knew that I was going to start a business. I just didn't know when, and I didn't know what it was going to be. Um, Joshua provided the when and what it was going to be.

Wow. And you were ready. You were ready. This minute, the minute that opportunity presented itself, you were like, I'm gonna get another ferret.

And so he had the vehicle, you just hopped in and said, hey, I'm in, let's go, let's go for the ride.

Did you ever get the ferret?

I did.

Okay. And what was the reward? What was the feeling? Okay, I'm going to start a pet sitting business. I'm going to get my ferret. How did your mom— was there an environment at home that kind of was conducive to that, like encouraging that and excited? Or was your mom really just trying to not get a ferret? No. And she said, go do this thing, and thinking you were never going to do it.

No, she's very much— stubborn is not the right word, but I don't know how else to say it. She's very encouraging, but very—

Resolute.

Yes. Like, if this is what you want, then do whatever it takes to get there. Um, and she definitely instilled that in me. And my dad instilled do it with a sense of humor.

Oh, fun. So that's why you're such a great person. You've got these two parents that created this very, very positive, very encouraging, very open to receiving friendship kind of person. That's the persona that you have put in front of me, and I barely know you, right? Like, this is just like, this is a person that I would assume anybody who meets you says, I would really like to get I want to know her better. Yeah. Because you're just that kind of person. So kudos to your parents.

Yeah.

Kudos to them.

The other question that I have is in the risk side of things. Okay. So cybersecurity is secure, right? Joshua, you are very into like the goal. I need to know what the goal is because the goal helps you feel secure in knowing what you're working toward. Oh yeah. And you said you never wanted to start a business.

Correct.

Trofinia, you've always wanted to start a business. So is there a risk taker among you? I'm just, I mean, obvious question, right? Starting a business is risky.

Oh, sure. Well, yes, but for me, a guy who lives his life by goals, who cares if there's risk involved? There's a goal here. I've got a career of achieving problems where the challenge was difficult. We don't even know how we're supposed to set up that cybersecurity program. We've never done that before, but we think you're the guy. Well, I know I'm the guy. So you bring a risk to me. Fine, if it's a risk, whatever. I'm going to succeed because that's what I do. I achieve goals. Wow.

That is great. Now, how do you feel about risk, Trofinia?

I think you can wait it out. As long as you got the patience and the perseverance, it doesn't matter what the risk is.

So you, you think a risk is something— so I'm, I'm, I'm asking this question 'cause a lot of people I talk to that are not entrepreneurs ask me or say to me, I don't know how you do it. Oh yeah. I just, I just don't, I don't know that I could do the thing that you're doing, whether it's, you know, because they have a, a, a comfortable job working in a corporate environment or whatever. And they look at us and they go, you know, I mean, let's just say 10 years. So we've been in business 12 years. 2 years ago, I finally had health insurance. So for 10 years, I was walking through life without health insurance, being an entrepreneur. And just, that was a risk. Every single solitary day was, you know, what if something happened to me? And I never considered it. It wasn't, that was, that was not the thing that was on my mind, but that was the first thing that someone would say to me, oh my God, you know, what happens if something happens to you? Well, nothing's gonna happen to me. Like you said, I could wait it out.

Yeah.

I could have just waited it through until the point when I was like, okay, we're at a place. So this is just part of the real, real side of entrepreneurship.

Yeah.

And I'm sure you guys, you know, were in a different position when you started your businesses as far as kind of having all of those. But a lot of entrepreneurs don't, right? A lot of entrepreneurs start their businesses similar to how I did, which was not in a position of, hey, I'm going to leave my, my comfortable position at this job. I have good savings. I kind of have a plan. I know what I'm doing. You guys, went that route. I went the, I have nothing better to do with my time because I'm at the bottom of my life and I'm gonna find a way to work myself up from nothing. You know? So that was my entrepreneurial journey. Yours is different. So I just mentioned that because as far as taking this step, I'm in, what's the worst that can happen? I'm gonna go for it. Right. And that's, that was what it sounds like you did. Yeah.

I think, well, like I said, I always knew I was going to do this. Like everything that I have done up until this is because I wanted to own my own business. I knew that that's what I wanted to do. I don't know how, I can't really explain it. That's just how I'm built.

And so when the moment came, I knew that, okay, this is it.

Yeah.

All right. So I wanna shift gears a little bit. Nate, anything before I do that?

Yeah, I just had one question. 'Cause I, you know, I'm always interested to know this because like Chrissanne is saying, it's, you know, Entrepreneurship's not for the faint of heart. It takes a certain type of person to be able to say, I'm going to do this, especially when you're leaving what a lot of people would deem a comfortable position. But I'm curious, because I don't think I've heard it before, or maybe I have, but what drives you guys? Like, what is your why? What is that thing that when things are a little bit shaky and uncertain, you guys can come back and say, this is why I'm doing this? This is why I'm working on this.

Yeah.

So, for me, it's, it's real simple and I've already said it. It's, it's to maximize my impact.

Got it.

You're right. I, I had that, that position that was comfortable. I was the director of cybersecurity architecture for a top 100 bank in America. I was so comfortable, but I had already, I had already made my impact there. At that point, they're not building to conquer new challenges. They're just maintaining the program that I spent the last 5 years of my life building. It's time for me to move on to that next challenge so then I can create more impact.

It's like you're a mountain climber who climbs to the top of the mountain.

Definitely.

And then you say, "All right, I need a new mountain." That's it. Wow, okay.

Yeah, for sure. My why, I think it always just comes down to the people. I knew that I wanted to build a business, and I knew the type of business that I wanted it to be, and I knew that I wanted to be in control of that. So I don't think I could have built it if I climbed a corporate ladder. Maybe, maybe, but it wasn't looking that way. Um, so I guess it just comes down to impact again, now that I'm talking this through, because it reaches out to If we build this company what I want this to be, we'll be able to put Lakeland on the map, we'll be able to employ so many people, we'll be able to build a culture that listens to not just one type of person, but multiple different types of people so that we can resolve whatever challenge we face. So, I guess it comes back to the impact, right?

Yeah, I would agree to that. Trofinia is hinting at this vision that she has for the company, it is wildly challenging.

Which is great for you, apparently.

So great for me.

Yeah.

When we started, when we first started, we had our first meeting at Swan Brewing and we were talking about like the kind of work that we wanted to get involved in. And I spent so much time preparing for this, this meeting, and I knew what I was going to say. We get there and I'm like, all right, so I understand business owners don't like pop-ups. And then Trofinia goes and she's like, okay, we can open our first security operations center. We'll call that US1.

And I'm like, we have to designate the country that the building is going to be in?

She's got a much farther reaching vision than I do. And it's because I'm head down on the, on the next goal, the next challenge.

Right.

And that's what I think leads to our success. I mean, it's jeez, But we need both.

Oh yeah, you definitely need both. So you've laid out the landscape and you know all of the mountains that are ahead.

Where we're going, yeah.

And he's like, I'm in because I like to climb mountains. And so the more mountains, the better.

Right.

Just bring on the mountains. Yeah. Cool. Hey, Elevate Polk podcast listeners, are you ready to level up? If you're interested in starting a podcast or if you need a studio setting to record video to grow your business, our podcast production team is gearing up to serve the community of people with great ideas who want to share their message with the world. If that sounds like you, get started today by visiting maximizedigital.com/studio to learn more about the podcast and video packages available. Just mention you heard about the studio on the Elevate Polk Podcast and you'll unlock exclusive pricing just for our listeners. On the why, are you satisfied, Nate? I want to make sure you got down to the deep, deep part of the why.

Absolutely. Absolutely. I think, again, I think it's— I'm excited to have you guys on because you guys— I feel like you guys have a strong understanding of what you're trying to do. Where you're trying to go and what it's going to take to get there. And Chrissanne and I talk about it a lot. We truly believe that Lakeland is at this really important place where entrepreneurs like yourself are, are needed more now than ever so that other people can say, wow, if Trofinia and Josh can do it in this space, so can I. Yeah, absolutely.

And so now we named this show A Sword, a Guild, and a Dream. And before we started the show, we were talking about guilds. We haven't had any mention of guilds yet, and I have no idea of where they come into the story. But before we run out of time, we need to make sure we get to talk about the guilds.

Yeah, you want me to start?

I think, well, the sword and the guild is the Joshua part, and the dream is my part.

Okay, let's say that in the 1500s there was a man, um, and his name was Ulfberht.

Ulfberht.

Ulfberht.

Spell this for me.

U-L-F-B-E-H-R-T. Oh my goodness.

Okay. That's not how I would have spelled it.

There's not a lot that we know about Ulfberht. He was a, appears to be a Frankish blacksmith. And what we know is that the swords that he had, that he would create, were far and away better than all the other swords that were made on the planet. Now, at the time, blacksmiths— this is a very— there was a business model for blacksmiths. You go and you become an apprentice at another blacksmith. You learn his way of doing things. He learned the last guy's way of doing things. It's one idea that keeps getting propagated over and over and over again. There's not much that's known about the exact practices of Ulfberht, but we know that he was doing something that was different. Something was better about his metal. Or his forging techniques. We don't know exactly, but that's not the only thing that he did different, because he recognized that he was better than all the other blacksmiths. And for the first time in history, somebody imprinted their own name as the brand for, for their goods. Ulfberht is the first brand. He put his own name on every one of his swords. So the Vikings are going out on conquest and they're, and they're taking over They're ransacking villages and they're like, oh man, look at this. Look at this sword. It's got this weird Ulfberht name on it. There's another one. Give me that one. Give me that one. And they become these like war prizes, these trophies to these Vikings. And there's all this historical fiction that suggests that the Vikings descend onto Ulfberht's camp. And Vikings did what Vikings do. They go and they start pillaging and they crash into his blacksmith shop. And they see his brand just surrounded on the walls. It's all of— it's Ulfberht everywhere they can look. And they're like, hang on, this is the guy? No, no, no, we're not going to kill you. We need you. We need you to come live with us. Come be a jarl. We'll treat you like a king. It's almost certainly not what happened to Ulfberht. But imagine, imagine being so committed to doing things the best way, even if it's so wildly different from the way that everybody else was operating. Imagine being so committed to excellence that it saved your life. That story about Ulfberht is what drives me.

Yeah, that's one of our values. Ulfberht quality.

Ulfberht quality. And is that written on the wall yet?

It will be when we have an office, but it's written in my heart.

I love it. So you're, you're weaving this story for us. You know, you're a natural storyteller. I'm sure this is not the first time you've heard that. I want to know what prompted you to learn about Ulfberht in the first place. Was it a video game or a movie or a book or what? Where did you learn about them?

So children, they dream of heroes, good guys versus bad guys, right? I fell in love with King Arthur, with the Knights of the Round Table, Lancelot. These figures, and I would read all this, uh, these stories about, you know, the kid pulling the sword out of the stone and suddenly being this, this mighty warrior. And I would get beat up in elementary school because I was the scrawniest kid. It, it set on me very early, I'm not the hero that defends a village from being ransacked. I'm a little nerd in the corner who knows stuff. So I started looking at craftsman. And I fell in love with the story of Ulfberht because that was a guy that I could be. I can't, I can't swing the sword, but I sure can equip the warriors with the tools necessary. So I got fascinated by craftsmen, and, and that's kind of where the guilds come in.

Yeah, but we have different, um, so instead of departments, we have different guilds. And how we structure and will continue to structure Citadel is We have a Craftsman Guild. They're our tech guys, they're our engineers, the ones that figure out how we're going to do something. We have our Carpenter Guild, which they're our support team, right? They're the people, they're our HR, they're our, myself, I would consider myself a Carpenter Guild.

Okay.

We have the Bannermen, and they're the people that are the voice of the company. They're the marketing.

Okay.

Um, the leaders of each of these guilds together make the knighthood, and it's the way that it— I work better on like a whiteboard, but the structure—

we just have a window that doesn't open.

You can pretend it's a whiteboard.

There is no like, uh, department head or president or vice president because it seriously takes every single person in each of those guilds to make Citadel, which is the castle, successful.

Yeah.

So it comes—

so it kind of comes back to the round table. I mean, it seems like it's more of we're all at this table together.

Yeah.

And we're equals in the eyes of one another and what you all bring to the table. So wow, that's cool. That is really cool.

Can I say I've never heard that before, and that's extremely fascinating. And for me, I always My, my, um, my passion, my why is to get, uh, companies like yourself more noticed because it's unique, it's different. Yeah, I've always loved that because I was, I was the old book oddball kid. I could, I could, I could be a part of the different crowds and stuff, but I, in my core, I was like, nah, man, I just want to, you know, sell and flip candy on the side. And it was, and it was before, and it was before entrepreneurship was like —twinkle in your eye.

Yeah, this popular thing.

So to hear what you guys are doing and to hear how passionate about, about it that you are and the reason why you're doing it and having, having this, this culture that you're structuring on a consistent basis is huge. It's huge.

Yeah, it is. And it's exciting. You know, I think the IT cybersecurity industry is so baffling to so many people. Yeah. It's so hard to wrap their heads around. I mean, and yet here we are having this conversation where business owners don't like popups, you know, and, and, and that's really the beginning of a starting point for, all right, do you have popups? Let's start, let's start talking about why you have popups and let's start talking about what else there is that might be potentially, you know, insecure in your business that we need to start making certain, certain, sure is okay. And, you know, you bring it into, I would say, layman's terms in the sense of, you know, I think people listening to this could wrap their head around what is IT and what is cybersecurity. For the first time, they're starting to understand that these things are not normal, like people having pop-ups. It's not like just go get another computer. You know, there's actually something underlying there that you need to deal with. And I think you're bringing— and I love that you're bringing it— the core, the mission, the idea maximizing your impact, meaning you're looking at the little guys and you're seeing them so vulnerable and so potentially— and this is their life, right? This is their future. This is David. This is all of the businesses that have ever put everything they own and everything they are into creating a brand, creating a business. And they don't even realize that there's something more to it than just a pop-up on their, on their computer.

Because to your point, what's fascinating is I feel like the ones that are the most attacked are these smaller guys because the bigger guys already have that infrastructure. Structure to block all this stuff, you know. So they always go to the smaller guys first to then try to get to the, to the bigger guy.

Well, yeah, so actually you're so close it's scary, but, but it's a little bit backwards. Okay, you, you've got— you have the targeted businesses. If you're in a financial service or if you're in healthcare, there's a guy somewhere on the internet who, who's— he's got your name on his list of targets and he's going to try to break into you specifically. And that means he's got to be scrappy. He's got to come up with new tools. He's got to come— he's got to write new viruses, new malware. He's got to have new ways of stealing information so that he can steal your money. All the work that it takes to compromise a major hospital. Well, we're not going to let that go to waste, right? We're in the business of cybercrime. This is a— it's a real business. Instead, I'm going to package up all the work that I did and I'm going to create my compromise. As a service. I'm going to sell you a lease on my malware. So now you don't even have to be a cybercriminal. You don't even have to be a hacker to start participating in cybercrime. Well, you live over here with me in Russia. I don't have time to work on all the small fish, the hot dog cart who just has one computer that he uses to check his online banking. I don't have time to chase him. I got this giant organization, but I sure would be happy to sell you access to my malware or my tools, my techniques for a low, low monthly fee. Now you go and see how many businesses that you can compromise. Most of this stuff happens automatically, 24 hours a day. It's not even a person who's targeting anyone. There's— there are no targets. It's, it's just an endless computer scan. Well, who's vulnerable out there? Oh, I got somebody over here. Just so happens they got a hot dog cart. There was no, there was no intention there. The business, the—

we're gonna go get all the hot dog carts and all the land. Yeah, absolutely. No, it's just whatever access point they can get through the programs that they're running. That's right. Yeah. Wow, that makes me sick, um, to think about other people with your same— you know, I'm just, I'm envisioning these hackers with their own mountains that they're building and climbing, and, and you're like here taking your sword and like cutting them down one at a time, making sure that they can't get to the top of the mountain.

Yeah, I love what you're saying right now.

Because that's what's happening, you know. And, you know, you as a person, you know, we have experience in the internet world where people are just trying to hack your passwords to get into your website. Right. And you just get a whole bunch of spam and you get a whole lot of, you know, all these things. And you've got to have mechanisms to prevent that from allowing them, because a lot of people still do use insecure passwords. Absolutely. They make it very, very easy for people who have very sophisticated software to just quickly and easily get into a website. And if you have information in there, that's immediately, you know, the first thing that they're going to get. And fortunately for our clients and what we encourage them to do is there is no data about the individual clients or the transactions or anything that's actually living inside of their websites. But there are millions of businesses that do, and they don't have any idea that there's a security risk to that. So, I mean, I can speak to it on the periphery, you know, not in the inside of all of the things that you guys do, but I encourage, highly encourage anyone listening to start looking at, you know, definitely taking the first step of securing passwords, definitely taking the steps of just, you know, figuring out if you're getting those pop-ups, it's probably a good time to call. Citadel would probably be my first call at this point in time to see if there's an underlying issue or Maybe a hard drive that we can stick up underneath the table and make sure that all of the things aren't, you know, you know, going to create a bigger problem in the future.

I was going to ask that since we're kind of moving a little bit towards that. What are some common themes that you guys see within these smaller businesses or, you know, individual that you're like, man, you guys are essentially open to anybody just getting your data or getting your information?

Yeah, so I would say the most common theme, it's not even, it's not even anything with the technology. It's somebody who's hearing this and they're saying like, wow, when I make it, when my business launches and is successful, I'm probably going to have some pretty valuable data and I'm going to have to start worrying about it. But right now there's value to the information that you have. Maybe you don't have credit card information on file or, or people's healthcare information on file or any of those. Those big ticket items, your access, your communication with your customers, that's valuable to, to a cybercriminal. So they're going to, they're going to get money out of you however they, however they can. It's not that they want to install a virus on your machine or they want to compromise your password or they want to give you ransomware. Those are all a means to an end. And that end is stealing your money. They're going to figure out a way to take what, what is valuable to you away from you. So that they can get money. With that in mind, there's so many different ways that people can ascribe value to information, which means there's so many different ways that you can compromise somebody and get that money out of them. And that means that every one of these different ways has a different cure, a different solution. So it can get really murky really quickly when you start talking about what, what businesses in general or entrepreneurs in general should be doing, but there's probably some, some, some pretty good free things that they could do today. You mentioned securing passwords. That's great. Definitely secure your password, but maybe go a step further. Multi-factor authentication that, that anytime you log in, it texts you that code. Chipotle does that. If you buy a burrito, Chipotle is going to make sure it's you. Maybe we should be doing that when we log onto QuickBooks or when we log into our, our Office 365 or our Google Apps. Or honestly, anywhere it is configurable, maybe we should be using that.

Instagram has that as well. Yeah.

I mean, pretty much everyone is— every one of the major software companies are moving into making that available. So there's no excuse to not. I mean, I know Google— I mean, it is an issue when you're working with a team. So let's talk a little bit about how you— what solutions you have or offer or ideas for when teams are, you know, logging in to access points. And, you know, there's one person whose phone number is on file. So it's like if I'm not paying attention to my phone, sometimes, you know, somebody is trying to log in from the team. I know it's my team. It's okay for them to get in, but they're like, Chrissanne, I need the code. So how do you guys kind of come up with some solutions for that kind of thing?

I think with that, it's going to start with training, right? A lot of times we've seen where multifactor authentication has ended up not good because the person was trained in that to click approve, and so they just kept clicking approve and they allowed this bad actor into their system. So I think it would— it starts with the person first, making sure that they understand, okay, I'm going to approve this when this happens and not when something else happens. So I would say it starts with training first.

How do you make it more palatable? For the common man to understand what it is that you guys are doing? Because it can be, you know, from an outsider's perspective, right? Because like there's multiple businesses that I'm a part of, right? And so when you said it hit me, it's like, hey, your information is valuable now. So I'm like, yeah, you're right, man. Information is valuable now. So again, how do you make it palatable for the common person to kind of say, yes, you're right, I need this?

Sign me up. Yeah. So let's do an alley-oop here. I'll start. Sure. I don't know. We are trying whatever we can try, right? Nate, we just invited you to a pizza party. We rented out a theater in the middle of downtown.

I didn't get an invite.

You will get the next one.

April 20th, Tuesday. Oh, that's my anniversary. Hey, happy anniversary. Congratulations.

What better way to celebrate?

Celebrate my anniversary with pizza. Sign me up.

We invited people to a pizza party. We were giving away free shirts and we were like, listen, let's just, let's create the space for us to have have a conversation about cybersecurity, and we were going to pipe in some of the best leading information about the industry. And, and our hope was that it was going to be, uh, it was going to be like very high-level overview, the top couple of things that you need to pay attention to in your business. And there was a change at the last minute, and it became one of the most highly technical presentations I've ever seen. We did a lot of things right, we had pizza, we had free t-shirts, we had a theater, we had a good spot. Yeah. But the messaging was, it was not right for our audience.

Wait, Nate, were you there?

I was there, but I had to leave a little bit early. Like you missed the presentation.

Like most attendees, he left early. Sure. You had an obligation, wink. Most people walked outta that room in a real hurry. So I don't know that we know the answer, but we sure are gonna, we are, we are sure are engaged in an endless pursuit of trying to make the information interesting, actionable, um, enjoyable.

I, I agree. Um, yeah, at some point at, during that meeting, there was, uh, they pulled up scheduled tasks and we're going into the executable of like precursor to ransomware. That sentence right there that I just said, no one knows what I'm saying, right? So we're just trying to figure out how to translate that. And I think using like the medieval theme, we can try and use that to our advantage.

But we're just— whatever. I think the thing you're most up against is people don't want to open up to you to be sold to, right? So if I tell you what I'm doing, then you start to say, well, I have a solution that I can— I, you know, and you start to sell. On a thing that I am so not familiar and comfortable with. And a confused mind says, no, you just use executable to translate whatever you just said. Yeah. And, you know, boom, I'm done. Right, right. So it's really trying to first build that trust and allow people to know these people are trustworthy and will help me.

So if we were better at sales, we might do that. I got to tell you, your boy's not a good salesman. Oh, boy. Our strategy is to try to just educate people. Yeah, we All of the resources on our website, it's all free. And there's no like, hey, do you want to upgrade to the full version? It's just, here's, here's a free thing you can do. It's going to take you 45 minutes. And if you do it, you're going to be in the top 10% of the small businesses that we talk to. That's not great security when there's millions of threats out there, but it is a jump from zero, last place, because we never made a decision, all the way up to 90%. That's pretty good progress for spending 45 minutes. And then once you do that, There's no hook. There's no—

there needs to be a hook. So speaking from the marketing perspective, we've got to start figuring out— yeah, we're scheduled. We've got a meeting scheduled, but there needs to be a hook in it. And I was just having this conversation with someone yesterday where what you see as so accessible to be— I can't charge you for this. You can charge me for that, not necessarily with a dollar, but with an access point of I need to get your email address. And I know you know how to do it properly and correctly so that you're not going to, you know, make my, my data breached. However, once you start building your list using these tools that you're already doing, then you can start to say to people, I want to show you how well you can trust us. Well, we're not there yet. Well, you are there yet. You're now— Thursday we have a meeting.

Yeah, it's coming soon. I will say this. I'll speak to this. And, you know, I'm still figuring out how to master it. But the biggest thing that I've learned through my experiences people open up the quickest when you tell stories. Yeah. And if you tell a story where it's, it works, where you feel like someone can relate to it. So that story that you told about David, I'm sure someone that's going to hear this podcast is like, whoa, I'm about to come into some money soon. That could happen to me. Versus, because that's the biggest thing that I've learned is you, once you have told them a story and it feels like they can relate to it, that's when there is this rapport built. And that's when you can start telling them that information and their mind's more open to listening, to saying, you know what, I do need to learn this because that could be me. So that's at least my perspective.

I think there are so many entrepreneurs that are in your same situation now. Now we're taking— we're moving away from, you know, this industry, right? That— and, and, but moving over to the space where you are, you're like, you are incredibly wonderful people. You have an extremely great story. You have all of the mechanisms for building this business on the right kind of foundation. And you get— you're up the mountain, you're up the mountain, you're up the mountain, and you're saying exactly what so many other entrepreneurs— I don't do sales well. I don't know how to convert somebody from a free, like, you know, hey, do this thing and turn them into a customer. So everyone listening to this is going to relate to not only You've established my vulnerability, but now you're establishing the other vulnerability. And so that's like a double whammy, you know, we're like 2 for 1 in this episode today. Yeah. Because I really feel like that is the biggest struggle. And a lot of— so you and— well, Nate and I are kind of in a similar kind of in the consultative, like we're supporting businesses and helping them grow. And you guys are supporting businesses and helping them be secure and also grow. Yeah. And I think there's an alliance there that needs to be, you know, created as we build our relationship with one another, because I've met you, you know, twice, and I've met you like 3 times in one Zoom, you know. It's like, this is, this is as far as it goes. But reality is, when you, when you know it, you know it. And when you know the kind of core values that a business shares, you want to do business, you want to work, you want to figure things out. But my, my suggestion to you guys is to look at how do you turn this core value into a marketable opportunity that isn't sleazy sales, because that's not who you are or what you do, but it is about the longevity and the sustainability of your business so that you can maximize the impact for as many people as you possibly can. That's the question that's going to be like phase 2, and we'll have you back on the show like once we figured it out.

Yeah, so we can compare this to phase 2, but right now our model is let's just, let's give people as much information as they as they can pallet, to start making their own cybersecurity decisions, perhaps informed by Citadel, but not required to be informed by Citadel. And we're approaching that 3 different ways. Um, probably the most important way right now is we've got these in-person events. Um, we're calling them the Cyber Forums. This next one, it's not even for businesses. It's for people taking control of cybersecurity in their personal life. How do you secure a large payment transaction? I got to wire money to do a down payment. How do I not get— how do I not repeat David's story? Right. Well, we're not— we don't do service for residential users, but we know that if people start having conversations about how do we, how do we make the best— how do we make the most secure decisions that we can given the budget or whatever? If I'm a residential user, I got no budget for that, right? What can I do for free is what we're covering. Yeah. Yeah. We know that when those conversations start happening, People are going to bring that into work and they're going to say, okay, well, maybe we should call Citadel to help us get a more mature understanding of what our specific business needs. That's where we're at today. We're going to, we're going to solve the problem through education or attempt to solve the problem through education.

Right. Well, I think that's great. And I'm, we're, we're in the same boat. Like marketing is the same kind of engine. We have to educate them to understand when it is and where it is and how it is that you have to grow your business, you know, through marketing and you're, Same thing. So I feel like there's an offline conversation. Well, there's a scheduled meeting for later this week, but I feel like there's some really good opportunities for us to talk through that a lot more now that we've had this really great conversation. I want to ask one last question to both of you because you're new to the entrepreneurial world. How long have you guys been in business officially? 2 years. 2 years.

And when's the anniversary? The 4th of July.

Oh, wow. Oh, cool. Okay, so it'll be 2 years in July. It'll be 3 years in July.

I always got to do math. Yeah. 2 years in July.

2 years in July. Okay. So we're approaching the second year.

So as you've started this business, have there been any things that you would say are unique to Polk County that have either been great because I started a business in Polk County, or maybe challenging because this was a business that you started in Polk County? What are, what are some of the barriers and the hurdles that you've had, or what are the wins that you've had of starting a business in Polk?

I think one of the biggest wins was having Catapult to provide those resources and the people there. Um, I mean, it's nice to see Nate there, and, and it's not just us, it's multiple, all these other entrepreneurs that are in different spots climbing that mountain.

So identifying others that are kind of in the journey with you and just kind of feels encouraging to be around them.

It does, yeah. And I miss working in an office, so Provides the office space. Got it. Cool.

I have trouble navigating social spaces. I appear to be very outgoing. I'm not. Like, this is all a facade. I'm great behind a computer console. That's where I'm natural.

Well, then you're trying to start dressing like Root Patel.

This is actually how he's dressed.

Oh, see? Root, see?

I had to give that to you because you're like, I'm never going to be able to compete with Root.

I was going to say, this is like when I see him at Catapult, this is what he wears. He's looking pretty sharp.

Okay, we're going to to cut that out because I feel like a heel at this point in time.

Well, let me say this, like, this goes back to, this goes back to being trapped by goals. There are, there are goals in every area of my life. I, I purposely, I've worn a vest almost every day. Yeah. For over 5 years. Wow. And it's because I'm not that memorable in person. I'm pretty good on the mic. I'm pretty good doing a presentation, but just sitting across from you, I don't know how to approach the conversation. I'm not, I'm not great in person. I'm forgettable. The conversation that I have heard the first time I wore a vest was, "Josh, no, Blount, no, no. Oh, the vest guy.

Yeah, I remember the vest guy." This is, this is part of the brand.

Yeah, it's, it is my, it's a personal brand. It is my goal to be, to not be forgotten. Right? How can you have an impact if you just immediately got forgotten? It's my goal to not be forgotten. What can I manufacture about myself? What can I control? Well, I can control my appearance. I'm going to be the guy who wears the vest that stands out. It's, it's memorable. It's not super weird. I like it.

I like it. I mean, I think that that's cool. And I think that's another piece of advice to give to the audience is, you know, you have to invest in something that's going to help you stand out, and that might be What you wear, a color. Jared Wegland is always wearing purple. He has purple glasses. He's always, he's got that presence about himself. So you know that purple is his color. You've got the vest here. You've got Rued Patel with his constantly always wearing his suit. And these are things that are distinctive about you as a person. I think Trofinia's would be her smile. That's her brand. That's her mark. That's what people will remember when they walk away. But I will also challenge you and say, You're not as forgettable as you think you are. And I think it also has to do with who you are in the presence of. So you want to invest in time with people who actually care about other people. That's at your core. So when I— I remember the very first interaction. I remember the— this— this— no, I remember the moment when the guy named Joshua Sitta, who had a company named Citadel, came on to a meeting. And I remember when you became a member. I remember all of these things. And so you're totally not forgettable in any way in my, in my mind. But that's because I share core values with you and I care about other people. So if you're in a room full of people who don't care, who cares that they don't remember you? It's the people that are, that are more like you that you're going to do business with, at least that you want to be surrounded with. And I think that's one of the pieces of marketing is it's like if you know who your target audience is, absolutely. Your target audience isn't everyone. Absolutely. It's the people that you can make an impact with and the people that are willing to listen.

So I'm getting off my soapbox because this was not about me trying to preach, but no, no, no, it's real because I don't want to get get too sidetracked either, but I remember vividly clear the first time we met at Catapult.

And yeah, I also think that we met as children, so— okay, but you forgot that, Nate.

Yeah, I forgot. Like I said, I was an oddball kid. I was doing a whole bunch of stuff. I had a whole bunch of side hustles.

Did you sell him lollipops?

Did he buy— maybe, maybe, maybe. I don't know. But yeah, I do remember it because, like, Chrissanne— to Chrissanne's point, we shared the same values. And when we're talking to each other, you're lighting up, I'm lighting We're talking about two completely different industries, but it just made sense because we're speaking the same language. Yeah. Yeah.

And I think the other part too is I've had conversations with IT and cybersecurity people in the past. None have been as entertaining or interesting as this one has been. And so, there's a distinction that you're making as to the storytelling and the representation and the, and at the core level, it's not preachy. It's, I want to save, I want to solve, I want to help, you know? And so, I think those are some really cool pieces of the story that I took away from this.

Discussion. And I'll just end with this, guys, keep showing up because you, I don't know if you guys know this or not, you guys motivate me too. So right on. Thank you. You guys showing up makes me want to show up. So just want to say, you're making an impact. There you go. Seriously.

Climb those mountains, friends. Seriously. So as we wrap up, any final thoughts, anything, any calls to action that people you might want them to do to get to know more about Citadel?

Yeah, listen to our podcast, The Citadel Podcast.

And The Citadel has a podcast. Where can they find it?

Yeah. So, uh, check out our website at citadel.com, S-I-T-T-A-D-E-L.com. Top right corner's got a link to our, our podcast. We go in deep, uh, on, on some of the, uh, some of the more interesting kinds of cybercrime that are out there. Some, we, we actually, we cover like the Target hack and, um, you know, some, some real big ones, cool stuff. And we cut it with a, a comedian.

Yeah. So it's interesting, right?

You asked, how do we make it palatable? Yeah. I don't know what the answer is, but we're going to have a comedian host our cybersecurity-focused podcast.

Is this the local comedian? Yeah.

Yeah. Nate Fleming. Oh, we love Nate. Awesome.

Okay, cool. So he's already a part of your show. You're already doing that? Oh yeah. Yeah. Okay. So cool. I did not know that.

Yeah. We got, we got the podcast. We've also, um, we've got a resources tab there that has all the free information. Try to get there before Chrissanne makes us capture your information.

No, don't go there until— send them an email. With your email address saying, I just downloaded this information from your website.

And the other question is, when is the event and where?

Yeah, Citadel, uh, we've got an events tab there also at the website, and all the information is always going to be there. So citadel.com, go to events. There's— it's going to be different every month. This next one is April 20th. It's going to be back at Lakeland Live. It starts at 5:30. We do want people to RSVP though, uh, during COVID We want to help make sure that we're We're prepared to keep everybody socially distanced, so we need to have an idea of numbers first. So go to the, the Citadel webpage, hit events, and, um, just walk through the RSVP that's there. And what's the timing on that? Uh, Tuesday, April 20th at 5:30, uh, 5:30 to 6:30. We're going to be talking about, like I said, how you can take, um, control of cybersecurity in your personal life. We'll be talking about the Facebook breach, how you've been affected, if you're part of it, how you can what the kind of stuff you can do.

Yeah, cool.

All right, well, I will see if I can work that into my anniversary evening, and if I get an invite. But I guess I've now been invited. I just go RSVP on the, on the website. So, well, I had a great time. I mean, I didn't realize how much time we just spent together, and it's like, whoa! But this was just great. I really enjoyed the conversation. So, well, thanks for— thanks for listening. And remember, we have a new episode each week, so be to subscribe on Apple Podcasts or wherever you listen, and remember to leave us a review. We promise to read every one. You can always find all of our episodes at elevatepolk.com, and if there's something or someone you want to hear about on an upcoming episode, reach out to us on Facebook at Elevate Polk. Yay!

Thank you, guys. That was awesome.