A sales coach argues against scripted pitches, saying prospects tune out predictable salesman language. His approach: sound like a real person, open with casual questions like
All right, buddy boy, it's either a hell yes or a hell no at the end of this call. Nothing in between. You got it? So understand what's happening when you say this. Just understand, like, you're not that guy, pal. Trust me, you're not that guy. And when you do things like this, you make it painfully aware that you're on a sales call. Your prospects— I assuming you're not selling to a specific Down syndrome audience— they are not retarded. They know what you're doing. So at the end of the call, they're just still going to tell you, oh yeah, I need to think about it. So instead of using hard frames, we need to get out of the salesperson box. We need to pattern interrupt them. If they can predict exactly what I'm going to say as a salesperson, they're going to be in autopilot mode. I need to make it where they can't predict what I'm going to say because it should not feel like a sales call. If it feels like a sales call, they're just not going to be open with you. So how do we actually do it? Just be fucking casual. Be an actual human being. Okay. How I open up my sales calls 99% of the time is, hey man, how can I help? Just make it simple. Don't be autistic. And I promise you, you will make lots of money in sales. Don't overcomplicate it. Follow for more sales tips.
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