Christian Polk pitches a $25,000 program to a prospect who immediately asks for a cheaper option. Instead of dropping the price, Polk digs into why they want it, uncovers their need for stable income and family security, and reframes the cost as solvable once they commit to change.
Chapters
Yeah, so the investment required is going to be $25,000 just one time, and then we can go ahead and get you sorted with everything.
Wow. Wow. Um, maybe not. Let's, let's start off with something—
Take a breath, man. Like, it's okay. We can figure that money part out. It seems like that kind of caught you off guard. So if we just put money aside for a second, is this something you would actually want to do and want to move forward with?
No, it's, it's not. Maybe if we do like a lower tier package or something beginner-friendly.
Put the money part aside because we can figure that part out. Is this with what we covered, you would actually want to do?
With the program? Yeah. With the price of it, I just—
Why would you want to do it?
Well, you can tell from my reaction, man, this is a lot of money I can't afford.
We keep on focusing on the money, but we need to focus on the why. Why it's actually important, why we do it. And then so we can figure the money part out. So for you, why would you even do it in the first place before we even get to the money?
I understand.
Why do you understand though?
It's stable. I know it's reliable and I do not have to stay up all night worrying about our bills and stuff.
It really comes down to one thing because we were talking about the The main reason we want it is because it's reliable. We don't have to worry about the bills. How are we ever going to get to the point where we are in a place where we are reliable with income, we don't have to worry about our bills, if we don't actually get the business in place to get us there? Like, how are we ever going to do that if we don't get the business?
Obviously not going to be possible.
Why don't you think it would be possible without the business?
I'm gonna have to rely on just gigs, and I'm not reliable bringing something in. I can't predict bills. It's just stressful for me and the family. I know.
How long have we been in this cycle where it's been the same thing, things have been stressful, it's not been reliable? Years. So Do we want to continue to stay in that same cycle? I don't. But I have to ask, man, like, why right now are we choosing that?
I don't know, man. I can't tell you why. It's just a reaction I'm going to give.
That reaction is normal, man, because we are sitting there cool as a cucumber, especially when we're talking about something we've never done before. I'd have to check your pulse. We're literally like a deer walking across the road and we have a car that's coming towards us. What that car is, is our current situation. So the headlights are shining. We can either get caught and get hit or we can use this emotion we're feeling right now to get out the way. Which one would you rather do? Get out the way. What happens if you get hit, though?
It's not just me, it's my family.
Money is the easy part, man. We can figure that part out. Hard part is just you actually committing to doing something different. Are you committed to change?
Committed.
So if you're committed to change, man, help me help you. Let's not focus on what we can't do. Let's focus on what we can do. Bills, expenses aside, like, what are you actually working with currently to see how we can actually help?
