Christian Polk says stop listing features when you quote a price. Frame it around what the prospect actually wants: the outcome, like leaving their job to be with family. Price the offer ($6,000 or $7,800 for lifetime access) as a simple next step toward that result.
The investment for everything, right? So lifetime access to the school, the group calls. Real simple shift that we can just start making in our language instead of like listing off like all the details, like, hey, to get you access to everything so you can get outcome. That's the important part. Like, she doesn't give a shit about all that as long as it gets her outcome. So to get everything that we talked about so you can actually get out of your job and spending more time with your kids like you said you wanted to, is going to be $6,000 or $7,800. Okay. There's a couple of different ways to break that down. Just going to depend on what works best for you. But the next steps are pretty basic. So I would just shift what you focus on. Less on like the nitty-gritty details, more on what is her outcome, what does she want.
Comment “LAZY” and I’ll send you how I’m making $100k/mo in sales working less than 4 hrs a day
