Christian Polk argues you don't need a unique product to win in sales, just better execution. Tesla didn't invent electric cars but dominated through superior execution. Find a gap in the market and execute the solution better than competitors.
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Like, what are you selling? They think they need to have like some unique idea, which really in business you don't need to have a unique idea. You just need to be able to execute better than everyone else in the market, or at least in your general market. That's how you outperform. Real easy example that again, like we use, is Elon Musk. Elon Musk did not think about electric cars. There are actually other electric car companies who had tried to roll out electric cars, but he came in with Tesla and executed better than everyone else. That's why Tesla is so successful. So it's not so much about the idea, it's just about a gap in the market and executing. What do we focus on? Hey, is there a gap in the market? Here's how we execute it. They're going to buy.